4. Associations Thrive - Matt Baehr, Executive Director of BMI, on Creating a Conference for an Adjacent Audience

Associations Thrive host Joanna Pineda interviews Matt Baehr, Executive Director of the Book Manufacturers Institute (BMI). Matt introduces BMI, shares his journey to becoming Executive Director, and then discusses several initiatives undertaken by BMI to thrive.

Matt discusses:

• The strategic planning the BMI Board went through when Matt came on board.
• BMI’s new event, Book Manufacturing Mastered, which brings together publishers, manufacturers and suppliers.
• BMI’s research, which provides members with valuable industry data

BMI membership is up and the organization is generating more revenue than ever. BMI is thriving under Matt’s leadership!

References:

• BMI website
• Book Manufacturing Mastered Conference Site