Align Your True North - podcast cover

Align Your True North

Are you an entrepreneur or visionary leader who refuses to choose between a successful business and a fulfilling life? Do you crave practical strategies, powerful tools, and transformative mindsets that will help you optimize your operations, scale your impact, and achieve your wildest dreams – all without sacrificing what matters most? If so, Align Your True North is the podcast for you. Each week, we dive deep into the topics that matter most to purpose-driven leaders, from automating workflows and delegating effectively to aligning with your values and being present with your family. Whether you're just starting out or you're a seasoned pro, Align Your True North will provide you with the insights, inspiration, and actionable advice you need to build a business and life you love. Tune in and get ready to transform the way you live and lead!
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Episodes

EP 215 Stop Struggling Alone: Join Us to Elevate Your Operations Skills

Are you feeling stuck in your operations role? This episode reveals that the key to thriving as an operations professional isn't just about certifications or mastering tech stacks; it's about having a supportive community that speaks your language. Brooke Elder shares her journey and emphasizes the importance of connecting with like-minded individuals who understand the unique challenges faced by operators. Through community engagement, you can gain insights, brainstorm solutions, and elevate yo...

Feb 11, 202511 minSeason 2Ep. 215

EP 214 Step Out of Your Comfort Zone: Transforming Fear into Confidence

Are you the one holding yourself back from success? Brooke Elder dives into the common struggle of imposter syndrome and how it often stems from our own fears and doubts. She shares a powerful story about a client who nearly missed out on an incredible opportunity due to feelings of inadequacy, only to realize her true worth after stepping out of her comfort zone. This episode emphasizes that your worth remains unchanged regardless of external validation, and it's crucial to recognize that you'r...

Feb 04, 202512 minSeason 2Ep. 214

EP 213 From Chaos to Clarity: Frameworks That Revolutionize Your Business!

Frameworks are the backbone of your business, and mastering them can revolutionize the way you operate. Brooke Elder dives into the importance of creating structured processes that not only streamline client onboarding but also enhance the overall client experience. By developing comprehensive frameworks, you can automate various aspects of your business, saving time and increasing efficiency. Brooke also introduces the concept of the OPS Network, where members can access new business solutions ...

Jan 28, 202513 minSeason 2Ep. 213

EP 212 Stop Selling Hours: Sell Results Instead!

Are your client proposals falling flat? Discover how to transform your approach and get clients chasing you down for your services. In this episode, Brooke Elder emphasizes the importance of focusing on outcomes rather than just listing tasks or hours in your proposals. By identifying the core problem you solve and articulating the tangible results your clients can expect, you can create compelling offers that resonate with potential clients. Brooke shares practical strategies and examples, incl...

Jan 21, 202511 minSeason 2Ep. 212

EP 211 10X Your Marketing: Crafting Your Unique Brand Voice

Get ready to revolutionize your marketing approach with a transformative training session led by Brooke Elder. This episode emphasizes the importance of defining your brand voice and identity, guiding listeners through a practical document that helps clarify their vision, mission, and avatar. Brooke shares personal insights about embracing authenticity in branding, encouraging you to incorporate what you love into your business to attract the right clients. The discussion also highlights the use...

Jan 14, 202520 minSeason 2Ep. 211

EP 210 Maximize Your Day: Creative Strategies for Time Management Success!

Feeling overworked? You might not be managing your time effectively. In this episode, Brooke Elder dives into practical time management strategies that can help you optimize your business while still prioritizing your family and personal vision. She emphasizes the importance of viewing time as a container, where setting goals and compressing timelines can actually boost productivity. Through techniques like time blocking and reducing context switching, Brooke provides actionable tips to streamli...

Jan 07, 202515 minSeason 2Ep. 210

EP 209 Unlocking Premium Clients: The Mindset Shift You Need

Are you struggling to attract high-ticket clients despite having all the right qualifications? Brooke Elder dives into the hidden barriers that often hold operations professionals back, emphasizing the importance of a mindset shift to build unshakable confidence. By treating yourself as your own first client, you can gain valuable insights and results that will enhance your self-belief and marketing efforts. This episode encourages listeners to conduct a thorough business audit, identifying stre...

Dec 31, 20249 minSeason 2Ep. 209

EP 208 The Ultimate Guide to Building Your Agency

Ready to create your own agency? Brooke Elder shares essential strategies to help you optimize your business while maintaining a work-life balance. Discover how to systematize your offerings, ensuring they are repeatable and scalable, which is crucial for growth. Brooke emphasizes the importance of understanding your pricing structure and profit margins, especially when bringing on contractors. She also discusses the significance of having a solid contract in place and a reliable project managem...

Dec 24, 202418 minSeason 2Ep. 208

EP 207 Say Goodbye to Hourly Rates: How to Command Higher Prices

Are you trapped in the hourly rate hustle, trading your time for money? Brooke Elder dives into a transformative approach that helps operations professionals break free from this costly mindset. Discover how to shift from hourly billing to outcome-based pricing, enabling you to command higher rates and deliver real value to your clients. Brooke shares a success story of a client who transitioned from charging $35 an hour to securing $5,000 monthly clients by focusing on the results they provide ...

Dec 17, 20247 minSeason 2Ep. 207

EP 206 Transform Your Social Media into a Client Magnet!

If you're eager to attract high-ticket clients, this podcast dives deep into the strategies that can make that happen. Brooke Elder shares a proven framework for creating social media content that focuses on client needs, shifting from a self-centered approach to one that highlights the problems you can solve and the outcomes you deliver. By adopting an "arrows out" marketing strategy, you can effectively communicate how your services benefit your clients. Brooke emphasizes the importance of sho...

Dec 12, 202411 minSeason 2Ep. 206

EP 205: How to Start Your VA Business: Alyssa Avant's Proven Tips

Are you considering a career as a virtual assistant (VA) or looking to scale your existing VA business? Alyssa Avant joins Brooke Elder to share her journey from starting her business 17 years ago to launching her own VA agency just recently. They discuss the importance of identifying your marketable skills and the value of niching down to connect with your ideal clients. Alyssa emphasizes the significance of creating standard operating procedures (SOPs) to streamline operations and enhance effi...

Nov 12, 202418 minSeason 2Ep. 205

EP 204 The Secret to Crushing Imposter Syndrome and Finding Your Confidence

Feeling like an imposter in your own business? You're not alone, and it's a sign that you're on the path to growth. Brooke Elder dives deep into the concept of imposter syndrome, sharing insights on how to recognize it and strategies to overcome it. With practical tips like keeping a brag book to remind you of your achievements, and encouraging you to take that next step despite your fears, Brooke empowers you to push past self-doubt. Embrace the discomfort of up-leveling your life and business,...

Nov 05, 202412 minSeason 2Ep. 204

EP 203 Building an Agency: Jade Smith Shares Her Secrets to Success

Jade Smith shares her inspiring journey from a project management role in the film industry to becoming a successful entrepreneur and certified Dubsado specialist. She emphasizes the importance of finding a niche that aligns with personal passions, highlighting how her initial role as a general virtual assistant evolved into a focus on systems and automation. Jade discusses the challenges and successes she encountered while building her agency, Misses Smith Assist, and the significance of collab...

Oct 29, 202420 minSeason 2Ep. 203

EP 202: From Corporate to Freedom: Teagan Hintze’s Journey to Empowering Moms

Teagan Hintze shares her inspiring journey from the corporate world to entrepreneurship, emphasizing the importance of self-belief and adaptability in overcoming challenges. After facing a demotion while managing the demands of new motherhood, she took a leap of faith to create her own business, which has now flourished for nearly a decade. Teagan’s mission goes beyond her success; she is dedicated to empowering other women, especially single moms, to find their own paths in the virtual assistan...

Oct 22, 202423 minSeason 2Ep. 202

EP 201: Unlock Success in Life: Fast Goal Setting Techniques

In this episode, host Brooke Elder interviews Paige Clark, an entrepreneur and mindset coach. They discuss effective goal-setting techniques, particularly for women, and the importance of aligning one's vision with daily actions. Paige shares insights on the differences between male and female goal-setting approaches, emphasizing the power of shorter-term goals for women. The conversation also covers methods for tapping into intuition, including guided meditation, intuitive writing, and stillnes...

Jul 02, 202430 minSeason 2Ep. 201

EP 200: Align Your True North: Align Life and Business

Summary : In this episode, Brooke Elder shares her experiences of living on a sailboat for a year with her family and the valuable lessons she learned as a mom and business owner. She introduces the concept of "Align Your True North," which focuses on aligning all aspects of life, including business, family, friends, social, physical, and spiritual goals. Brooke emphasizes the importance of creating systems and automations in business that don't rely solely on people, as this can lead to increas...

Jun 18, 202417 minSeason 2Ep. 200

EP 172 Final Episode of Authentic Influencer Podcast

Final Episode Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com...

Dec 28, 20219 minEp. 172

EP 171 Choosing the Right MLM company

Choosing the Right MLM company “In a lot of Network Marketing companies you've got a couple people that feel like they're making a lot of money and then the masses that just aren't making anything.” Zane Gray So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company and what things to look for. Brooke’s ...

Dec 21, 202124 minEp. 171

EP 169 Building a Personal Brand is easier than you think

Building a Personal Brand is easier than you think “A personal brand is so much more than trying to sell yourself.” Tacie Avedikian In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding. Tacie has always been interested in people and marketing and wanted to help people build their business brand, advertisements and do media buys. When she got into the marketing field she started doing more m...

Dec 07, 202117 minEp. 169

EP 168 How to Cold Message People Properly

How to Cold Message People Properly “Create real relationships rather than just copy and paste and spam people. ” Brooke Elder Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy. After she dissects the message Brooke shows a better way to send messages, because you don't need to be spammy to grow your business. Today she talks about how to cold message people. “Cold r...

Nov 30, 202115 minEp. 168

EP 167 So You Want to Start A Side Hustle

So You Want to Start A Side Hustle “Find the people who have the lifestyle that you want and really tap into how they think.” Craig Clickner Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enoug...

Nov 23, 202131 minEp. 167

EP 166 Get your Calendar FULL of Booked Parties

Get your Calendar FULL of Booked Parties “ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.” Janet Parks Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people. Janet is super passionate about teaching people to get out of that fear factor and get ...

Nov 16, 202121 minEp. 166

EP 165 How to Reach out to Influencers to Join Your Team

How to Reach out to Influencers to Join Your Team “ If you are talking to influencers, you cannot use network marketing language, you need to speak in their language.” Brooke Elder Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media. It’s easy as network marketers to fall into the spammy trap of copy and paste and easy to do whatever our upline is telling us. Instead let's think about this as a business, how can we a...

Nov 09, 202115 minEp. 165

EP 164 Overcoming your own expectations to Find Success

Overcoming your own expectations to Find Success “ Everybody should just do what makes them happy, whether your family or whatever thinks otherwise.” Kelly Cable When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and instructions from their upline. That is not so!!!! In Podcast 164 Brooke interviews Kelly Cable who is an amazing example of someone who has overcome the challenges of building a successful business. Kelly has ...

Nov 03, 202123 minEp. 164

EP 163 Your Business must change in this ever-changing environment

Your Business must change in this ever-changing environment “ If you really want to scale and grow beyond your initial reach, you really need to think outside the box . ” Sherell Slaise With Covid and the other challenges of the world the last few years the way to work a network marketing business has changed drastically. The old traditional ways of building a business are no longer successful and businesses have had to pivot. Social gatherings and home parties are tactics of the past and online...

Oct 26, 202119 minEp. 163

EP 162 How to promote your new business without being spammy

How to promote your new business without being spammy “No one goes on Social Media to be sold to.” Brooke Elder Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!! When you first starting a network marketing business you are so excited and can’t wait to tell everyone about the amazing products and the great opportunities. If you aren’t careful it is easy to overload on spamminess!...

Oct 19, 202116 minEp. 162

EP 161 Serving Over Selling to reach a 6 Figure Business

Serving Over Selling to reach a 6 Figure Business “It doesn't matter what you sell, if you're serving first, you'll sell it. ” Heather Burns In Podcast 161 Brooke has a delightful conversation with Heather Burns about one of her passions - serving authentically instead of just pushing a product. Heather has had several successful network marketing businesses and fell in love with the mentoring aspect of the process. She is a life and success coach. She realized there was a difference between peo...

Oct 12, 202120 minEp. 161

EP 160 Overcoming the Anxiety of "Getting Your Name Out There"

Overcoming the Anxiety of "Getting Your Name Out There" “The thing to remember is that your anxiety is always lying to you. ” Stephaine Lora Bearce In Podcast 160 Brooke addresses a topic that is so needed in network marketing, because the biggest thing that she sees people struggle with is confidence in themselves and talking themselves out of doing things like stepping out of their comfort zone. Today she has a conversation with Stephaine Lora Bearce, who is an Anxiety & Empowerment Coach....

Oct 05, 202126 minEp. 160

EP 159 Stop Playing Small in Your Business

Stop Playing Small in Your Business “Spam belongs in your cupboard and not on Social Media.” Brooke Elder In today’s Podcast, 159, Brooke shares one of the most powerful Spam Squad episodes she has ever done. The topic of “Stop Playing Small in Your Business” is something that will change your business and yourself drastically! The spammy message Brooke reviews is “Messaging 500 people tonight because I am done playing small who's with me?” That is not how you build a business. If you're done pl...

Sep 28, 202116 minEp. 159

EP 158 Procrastination and Productivity

Procrastination and Productivity “Done is better than perfect.” Brooke Elder What is preventing you from doing something? Are you afraid you're going to fail or you're afraid you're going to succeed. Are you going to shake people's perception of you? If you go out and do that thing and are they going to not like you anymore? These are the questions that Brooke talks about with Sophie Chiche in Podcast 158. Over the years Sophie developed a passion for doing things that are really meaningful in a...

Sep 21, 202132 minEp. 158
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