EP 206 Transform Your Social Media into a Client Magnet!

Are you ready to dive deep into the strategies and mindset to help you optimize your business, prioritize your family and stay true to your vision? Get ready to transform your life and business one episode at a time. This is the Align youe True north podcast and I'm your host, Brooke Elder.

Today we are going to dive into a very hot topic that a lot of people have been asking about and that is how to get high ticket clients chasing you. So high ticket clients are actively looking for strategic partners right now. They're trying to find someone in their business to come and help them. Today I'm going to show you the exact framework that you can use in your social media that's going to start attracting those clients, the kind of clients that you want to be working with.

This is the exact same strategy that I have used in my business. And I have also coached many people into applying this into their business. And in doing this strategy and this framework, that is what has allowed them to be able to get 5000 up to $8000 a month. Clients that are really looking for the things that they can actually do and help them in their business. So we're going to dive right into that. So the very first thing is we are going to start looking at how we can shift our strategy.

And when you're looking at social media, one of the things that people do is they try to promote themselves. They talk about what it is that they do. They maybe are, they're talking about the certification they have. It's very what I call arrows in focus. It's all about them. Which in a personal brand it's okay to talk about the things that like maybe you're doing with your family or the things the, that you stand for, your values, all of that.

But when you are trying to create content that is going to be attracting your ideal clients, arrows in type of marketing doesn't work.

We need to change that to arrows out marketing. So how can what you do, how can that actually serve and benefit your clients? So I'm going to teach you a framework of how to put this all together. But what we want to do is we want to be shifting our mindset of where we want to be posting about what, what's in it for our clients. It's not about us, it's not about the things that we do. It's what's in it for our clients. How can what we do help our clients? How can it make their lives better?

How can it make their businesses better? Those are the things that we Talk about because that's what's going to resonate the most, especially with these high ticket clients that are looking for strategic partners. So the framework that we follow for putting this kind of social media post together, I'm just looking through my notes here. How we do this is, is what we want to do is we want to follow the plan where we first talk about the problems that our clients is facing.

So think about this is very like a problem solution type framework in creating social media content. So think about the problem that your client is facing, then you're going to talk about the solution that you provide. But here's the part that actually makes the most difference. We talk about the problem, we're going to talk about the solution, but then we're going to talk about the outcome that is achieved once that solution is there and in place. What does that mean for the business owner?

How is their life better? How is their business better? What is the outcome of that? So is problem solution outcome. So when you're creating social media content, I want you to think about that, talk about what the problem is, what's the solution and the outcome. And when you're doing this, it's making it all about the clients, it's all about the people that you are helping. It's not about you, it's not about, it's not this. Arrows in marketing, right?

This is a way that we can do arrows out marketing and we make it about the client. So as we're doing this, you can start looking at your social media as really a business, digital business card. This is where people are going to come and they're going to be able to learn more about you. Now I've looked at a lot of your social media and some of you are doing a great job, but some of you, there's lots of improvement that you can do in this area.

If you are thinking about building a resume that you are going to be sending to a client that you are really hoping to work with, you would think about the things that you wanted to really showcase, right? You want to talk about the things that you can do for business owners.

Talk about your mission, talk about your vision, what values do you have you want to be showcasing, like here's problems that clients have had in the past, this is how I was able to solve them and then this is the outcome that they were able to achieve because of that solution. Those are the kind of things that should be on your social media.

So your homework for today is I want you to do a social media audit. I want you to look through all the things that you have on your social media right now. And if you were to turn in your social media, this doesn't matter if this is Facebook, Instagram, LinkedIn, any of those. If you were to turn that in as a resume right now, would you get hired based off of the kind of content that is on social media? If the answer is no, well, that's amazing because we know what to do to fix it.

So I want you to start thinking of different kinds of posts that you can do now. If you want to test out some of those posts in this group, we would love to hear that. So you can post in this group a post that is a problem, solution, outcome type post posted on your social media. If you want to put it here first and get some feedback before you actually put it out there, great. You can just tag me in it and I would be happy to look over it for you.

But that is really going to be the biggest difference of what is going to make massive, massive difference in attracting the right kind of clients. So getting your resume, your social media resume, really. And again, it doesn't matter if it's on Facebook, Instagram, LinkedIn, wherever you are posting on social media. I really prefer Facebook because I feel like there are a lot of entrepreneurs that are still on Facebook. Yes, they are on Instagram, they are on LinkedIn as well.

So I use a service that when I post on 1, it posts on all of them. And so if you guys need a software that will do that, just message me and I'm happy to tell you some of the ones that we use. But when you're creating this and you're creating that content, that really is that first piece.

The second piece is how do we now get eyeballs onto that content? Right, we've created the right content, now we got to get people to start looking at that. And I found one of the best ways to do that is to go into Facebook groups. And you can also do this by like looking on, on Instagram and on LinkedIn and finding who is your target audience, who are those high ticket clients that you really want to work with. And when you find them on LinkedIn and Instagram, you can just start following them.

Most of the time when you follow someone, they're going to look at you and say, who is this person that's following me? And then they'll follow you back. When they do that, they're going to look at your content. When you're doing it in Facebook, this is a little bit different strategy where you can actually go into a Facebook group where your ideal target audience is, is. And the first thing that I look at is I look at how can I start offering some solutions for people, how can I help?

So one of the things that you can do in a group is you can actually search within the group. So if you're looking at the group, there's usually a little search button, it's on the right hand side around there, like a little like search magnifying glass. And when you click on that, you can type in the words like help or question or struggle. Those are like really my top three that I look for. And then when you get those results, you can filter those results by most recent.

Then you can see who is actually asking for help within the last week or two weeks. And you can then see, can I answer these people's questions? If you can answer those questions, what you're doing is you're building up your authority in that group. And the more that you do this, you really only need to be like a superstar in like two to three groups.

That's really all you need. And so once you find those groups, it takes a little bit to find them. So I usually will join like probably 20 to 30 groups that I think my target audience is going to be in. And then from there I start weeding out which groups are good because you know there's lots of spammy groups out there and stuff like that.

So you find which groups are good and then I choose these are the ones that I want to be a superstar in where I am just going to offer advice and help all the time. So people are going to start recognizing your name. What they do when they start recognizing their your name is they're going to then go to your profile and say, who is this person? Well, you have your resume all right there on your social media account.

And so then they start looking through your posts and the things that you're talking about and the solutions that you offer. And then that, that usually will lead to a friend request. And then once they send you a friend request, you can then start messaging them in the dms and that is the easiest way to start getting those high ticket clients.

So it does take a little bit of work at the beginning, but if you started doing this now, by January, even maybe end of January, you are going to have those high tech clients that you're looking for.