Agency Launch

Matt Dietz

A look into the life of the owner of an insurance agency. I opened my agency in 2004. I talk about sales, marketing, staffing and retention. If you can master these 4 things, you can write your own ticket. Get in.

Last refreshed: July 2nd, 2025 at 4:14 PM ⓘ

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Episodes

Networking Groups

How to work a networking group

Nov 24, 2021•12 min•Season 2Ep. 63

Another brick in the wall.

I have been listening to the biography of Will Smith. He has a great analogy in the beginning of his book about building a career. I share a story that he tells, and how it can relate to what you were trying to build.

Nov 22, 2021•9 min•Season 2Ep. 63

How I got a commercial risk approved in 18 hours.

This podcast washy through how I got a commercial risk approved in 18 hours. I talk about how important it is to cultivate good working relationships with your underwriters and how to work with them productively.

Nov 18, 2021•13 min•Season 2Ep. 62

Just ask!

The best way to grow your newer agency, is to ask people for their business. You can sit behind your desk all day and work leads and send out mailers and spam people’s email boxes. You need to calculate the time and money spent vs. what you get in return.

Nov 15, 2021•13 min•Season 2Ep. 61

How to determine if there is coverage on potential claim. 🚗💥🚗🔥

“It doesn’t matter what I believe, it only matters what I can prove!” - Lt. Caffey

Nov 10, 2021•10 min•Season 2Ep. 60

3 things I deploy to counteract my ADHD mind.

Lists, an app and some technology all have helped me become more efficient.

Nov 08, 2021•11 min•Season 2Ep. 58

Be curious. Not judgmental.

Some thoughts about checking your attitude and the CHOICE you have made to be in this industry.

Nov 03, 2021•11 min•Season 2Ep. 57

Event marketing.

There’s a right way and a wrong way to run an event. This episode walks you through an event that was successful, and an event that was not.

Nov 01, 2021•13 min•Season 2Ep. 56

The flame throwing bartender. 🔥 🥃

This episode goes through a story in which one of my existing accounts was being underwritten. It was discovered that they may be doing something that is creating a higher risk than similarly typed operations. I walk you through how many agency is handling the specific situation.

Oct 28, 2021•10 min•Season 2Ep. 56

Don’t assume you have the sale until you have the the check.

The sale isn’t complete until you have collected payment and turned the quote into a policy. A verbal commitment can set you up for disappointment if you don’t convert the policy.

Oct 21, 2021•10 min•Season 2Ep. 55

How to lose a sale gracefully.

We’re not going to win them all. The fact is, we may lose more than we win. Here is a way to concede defeat gracefully and set yourself up to win the account in the future.

Oct 18, 2021•11 min•Season 2Ep. 55

15 ways to market to start writing business today.

Here are 15 ways to start writing business today. This is the real work that others are not willing to do, to put you ahead of your competition and quote more people than you know what to do with.

Oct 14, 2021•21 min•Season 2Ep. 54

Are you spending your money wisely.

It’s important to know there are many many ways to grow a business like this. Don’t get boxed into one or two ways. Find YOUR way.

Oct 12, 2021•11 min•Season 2Ep. 53

What are you willing to pay to acquire a client?

Something that I learned early on in my career was to estimate what a lifetime value of a client is. So if I knew I was going to have a household that was going to pay me $1000 over a three-year period, what I pay $100 to acquire a client like that?

Sep 29, 2021•11 min•Season 2Ep. 51

How I’m trying to save an account with a cheaper quote.

This episode walks you through a conversation I had with a client who came into my agency with a cheaper quote from a competitor. I walk you through what I did to try and save this account.

Sep 27, 2021•14 min•Season 2Ep. 51

Two proven phrases to help you close more business.

I have studied sales psychology for years and have two phrases I want to share with you to help you close more business. To get all 11 phrases go to agencylaunch.net/11provenphrases

Sep 22, 2021•12 min•Season 2Ep. 51

2 quotes a day is all you need to succeed.

This episode walks you through a simple equation to help you understand the actual work you need to do to be successful in this industry.

Sep 20, 2021•11 min•Season 2Ep. 50

One mistake I made that cost me over $3000

Sometimes we have to learn the hard way. This is a story of a mistake I made that cost me some real money.

Sep 15, 2021•12 min•Season 2Ep. 48

How I pay my people.

This episode watch you through how I pay my people in my agency

Sep 08, 2021•15 min•Season 2Ep. 48

Add one thing to your agency.

This episode is so encourage you to add one thing to your agency I will eventually become a habit that drives new business.

Sep 03, 2021•14 min•Season 1Ep. 47

A sales victory.

This podcast walks you through a story I have an account that I recently earned. It was a sale that took over four months. Six phone calls. 10 emails. I had to deploy almost everything I’ve learned a ton of patience,but it paid off..

Aug 30, 2021•16 min•Season 2Ep. 46

The singular most important thing you can do to retain clients.

Early in my career I learned to ask a question to prospects, “why are you shopping your insurance? “. There was one answer to that question that I got many times that really surprised me. It helped me understand that there was one thing that I had to do well to increase my attention. This episode washing through that.

Aug 24, 2021•9 min•Season 2Ep. 45

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