Topics discussed in the episode: 00:25 - 02:40 The Story Behind Yvi's Branding 02:47 - 05:20 How Yvi is productizing her consulting business. 05:30 - 06:40 Helping people build their business in ClickUp 06:50 - 08:00 What is Minerva, and what is Minerva's current focus as a startup 08:00 - 11:50 Yvi and YouTube 12:00 - 13:20 The 10x10 Formula Strategy 13:21 - 15:00 Shifting her approach problem-based learning 15:15-16:50 The art of repurposing content 16:50-19:30 Client Acquisition 19:30-25:00 W...
Aug 07, 2022•30 min•Ep. 254
Topics discussed in the episode: From bootstrapped to profitable exit VC funding vs targeted mentorship Creating a JTBD (jobs-to-be-done) framework Launching DFY services on top of software products Finding opportunities in churn surveys SOPs and KPIs: the cornerstones of team expansion The components of successful link building Infographics as a backlink-magnet Incorporating humor in outreach The future of Postaga Presenting Sponsor: ZenPilot And be sure to check out ZenPilot, where we help age...
Jul 04, 2022•36 min•Ep. 253
Topics discussed in the episode: Going From a Lifestyle Business to Specialty Agency Narrowing Your Focus For Long-Term Agency Growth Driving Client Acquisition Without Outbound Sales Differentiation and Positioning: 2 Weapons For Lead Generation What to Do When You’re Losing Business to Competitors The Role of Performance-Based Guarantees Using Focus Group Data to Achieve Better Client Outcomes Data-Driven Creative Design Branding KPIs Prospect Theory: Subjectivity = Risk, Data = Certainty The ...
Jun 19, 2022•31 min•Ep. 252
Topics discussed in the episode: Addressing Obstacles Throughout The Agency Journey Not Having Enough Clients to Hire More Team Members: Escaping the Catch-22 Finding The Right Clients to Evade Price Errosion The Importance of Client Case Studies Should You Get Your Foot in The Door or Make Your Core Offer Sexier? The Cost of Investing Your Time on Upsells The Role of Satisfaction Guarantees: When to Drop It Giving Yourself Time to Think About Growth Finding 10 Extra Hours in Your Week Delegatin...
Jun 12, 2022•40 min•Ep. 251
Topics discussed in the episode: Approaches to Agency Consulting: ZenPIlot vs TheDPM The 6 Characteristics to Look For in a Senior Project Manager Why You Should Hire Paranoid Project Managers Common Misconceptions About Great Project Managers Should Project Managers Follow The Leader or Be a Leader? What Makes a Senior Project Manager Worth Their Salary? When to Involve Project Managers in the Sales Process How to Best Utilize Project Managers as an Agency Owner Finding a Unicorn PM: Navigating...
Jun 05, 2022•40 min•Ep. 250
Topics discussed in the episode: ProcessDriven’s Business Model Balancing High-Level Strategies and Granular Tweaks When to Focus on One Product vs. Branching Out The PB&J Method to Separating Process From Software Choosing Tools For Clients: Self-Selection vs. Guided Vetting Engaging Service vs. Scalable Product: The Ideal Value Delivery Vehicle Setting Reasonable Implementation Timelines Self-Implementation, Guided Implementation, and DFY: Pros and Cons When to Send Clients Elsewhere The T...
May 29, 2022•40 min•Ep. 249
Topics discussed in the episode: Niching Down: Chase What You Love Figuring Out Which Clients You Enjoy Working With Social Proof, NDAs, and The Logos You Don’t See How Jeremiah Would Tackle Agency Growth If He Had a Do-Over Practicing What You Preach: Agency Marketing 101 Firing Yourself From Sales Equipping Your Sales Team For Success SEO Investment: Building and Updating Pillar Articles How Good Content Brings Quality Leads Being So Good You Lose Clients? Working With Family: Pros and Cons Ma...
May 22, 2022•39 min•Ep. 248
Topics discussed in the episode: To Niche or Not to Niche Choosing The Right Niche For You Bringing Modern Solutions to Archaic Industries Building Effective Campaigns Through Processes Using Industry Experience to Craft Unique Messaging Small Details, Big Differentiators Creating Original Content With Pre-Built Frameworks Automating Client Input to Minimize Calls Productize Your Service Presenting Sponsor: TextExpander Do you ever type the same thing over and over and over again? Whether it’s c...
Apr 03, 2022•40 min•Ep. 247
Ben McLellan is the founder of Ethical Scaling, a consulting company focused on helping businesses scale faster and more sustainably by retaining their clients longer. Ben got his start running a six-figure personal training company. At the time, Ben had a dozen clients that had been with him for over a decade and this would be the exact retention experience he needed when he started his own online agency. He would also go on to work with Traffic and Funnels as a client success director that mov...
Mar 27, 2022•35 min•Ep. 246
Topics discussed in the episode: Tips for Creating an Effective Agency Case Study The Benefits of a Great Agency Case Study What is an Ideal Agency Case Study Tips for Conversion Copywriting What Makes A Great Case Study Presenting Sponsor: ZenPilot ZenPilot helps agencies build more productive, profitable, and healthy teams by streamlining their operations in ClickUp. As ClickUp's largest implementation partner, we've served over 2,300 agencies and would love to help you scale operations. Learn...
Dec 26, 2021•37 min•Ep. 245
Amber Kemmis is the Chief Operating Officer of Revenue River, a sales and marketing agency. With over a decade of digital marketing and agency leadership experience, Amber can solve almost any problem thrown her way. She also has a passion for people, psychology, MarTech, and driving revenue growth. Topics discussed in the episode: The Difference Between a Traditional HubSpot Agency vs. HubSpot Agency Today. What does a Traditional HubSpot Agency Model look like? Amber's take on Client Retainers...
Dec 19, 2021•25 min•Ep. 244
Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Topics discussed in the episode: Chase's story and the origins of Electric Eye The importance of removing yourself as an agency owner from day-to-day client services Leading and managing a t...
Dec 12, 2021•34 min•Ep. 243
Topics discussed in the episode: The Importance of Crafting a Content Strategy Marketing Content Strategy Best Practices shared by Ross Crooks The Evolution of Column Five's Content Strategy Career Opportunities with Column Five Resources mentioned in this episode: Ross Crooks on LinkedIn ColumnFive Column Five Careers Mint.com Noah Kagan on LinkedIn Uber LinkedIn GitHub QuickBooks Turbo Chart Brex Ramp Gray MacKenzie on LinkedIn Andrew Dymski on LinkedIn ZenPilot...
Dec 05, 2021•26 min•Ep. 242
The process of implementing an NPS strategy for agencies can be a bit overwhelming - but worry no more! because in this episode of Agency Journey Gray MacKenzie and Amber Mackay are going to discuss the key steps that you need to follow to implement an effective NPS strategy for your agency's success! Make sure to watch until the end of the video because you don't want to miss any important information to succeed in implementing NPS for your agency.
Nov 28, 2021•31 min•Ep. 241
Dean Dutro is the CEO of Worth eCommerce, an email marketing agency. His team helps e-commerce companies increase revenue by up to 60% in six months with email marketing systems built in Klaviyo. Dean co-founded Worth eCommerce with the mission of boosting profits, engagement, and brand loyalty for clients. Dean is also the Founder of Emailgrowthtraining.com, where he teaches clients how to grow their e-commerce revenue by 30-40% using email marketing. He has previously founded two other agencie...
Nov 10, 2021•38 min•Ep. 240
Katie Street is the Founder and Managing Director of Street Agency, the “agency for agencies.” Street Agency helps clients develop marketing strategies to get noticed and attract more leads. Katie launched the company after realizing she could create an easier way for agencies to build engagement with brands and companies. Katie is also the Co-founder of Tanba, The Agency New Business Academy. Tanba empowers agencies to grow by sharing content and insights from the best in the business. Addition...
Nov 03, 2021•36 min•Ep. 239
Mike Allton is an award-winning blogger, speaker, author at The Social Media Hat, and the Head of Strategic Partnerships at Agorapulse, a social media management solution. As Head of Strategic Partnerships, Mike strengthens relationships with social media educators, influencers, and partner brands. Mike is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson, and Eric Butow. Additionally, he is the Co-founder of 360 Marketing Sq...
Oct 27, 2021•30 min•Ep. 238
Rikki Lear is the Director of Digital 22, an Elite HubSpot inbound marketing agency. Digital 22 has rolled out HubSpot and inbound marketing with 73 companies to date, helping them reach their goals sooner without the pitfalls. In his role, Rikki oversees the heads of service departments like finance, marketing, and HR. Previously, Rikki was on the Partner Advisory Council for HubSpot and worked in digital marketing for Workwear Express and Optimise Marketing. He holds several certifications fro...
Oct 20, 2021•31 min•Ep. 237
Adam Rundle is the Co-founder of CleverProfits, a firm that helps online businesses become more profitable. CleverProfit’s team excels in accounting, tax, and growth strategies. Adam founded the company with Bryan Nguyen after realizing that many online entrepreneurs were failing because they didn’t understand finances. Together, they created a solution that enabled business owners to plan, forecast, and predict their future financial performances and effectively scale their businesses. Adam is ...
Oct 13, 2021•33 min•Ep. 236
Chase Dimond is an email marketing expert who is currently a Partner at Structured and Boundless Labs and an Advisor for Triple Whale. He created the popular “$75M Ecommerce Email Marketer” course and offers an email marketing guide on his website, chasedimond.com. Chase is also an Angel Investor for several companies, including Gatsby, Miracle Brand, Gainful, and Newchip Accelerator. Chase’s accomplishments include scaling a product he built, marketed, and managed to 500,000 visitors in 6 month...
Oct 06, 2021•25 min•Ep. 235
Melissa Rosenthal is the Chief Creative Officer at ClickUp, a fully customizable app that is helping to make the world more productive. Melissa joined ClickUp’s team in October of 2020 and leads the agency’s marketing and branding efforts. Previously, Melissa was the CRO and Executive Vice President of Marketing and Creative Strategy at Cheddar. She has been named one of Forbes’ “30 Under 30,” Business Insider ’s “30 Most Creative People in Advertising Under 30,” and Digiday 's "Changemakers." M...
Sep 29, 2021•21 min•Ep. 234
Andrew Dymski is the Co-founder of ZenPilot. ZenPilot has helped over 2,000 agencies streamline their operations and scale their businesses using proven systems and processes. ZenPilot’s clients benefit from a comprehensive library of pre-built ClickUp templates, agency-specific training, and certification programs. Andrew has over a decade of experience helping businesses and agencies grow. In addition to his work at ZenPilot, Andrew is the Co-founder of GuavaBox, which helps B2B tech and SaaS ...
Sep 23, 2021•38 min•Ep. 233
Justin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric CRO agency. His team helps e-commerce and SaaS companies better understand their visitors' on-site behavior, likes, and dislikes to increase conversion results and get a better return on advertising. The agency’s clients, including Burt's Bees, Renew Life, Paleovalley, and more, have increased conversions and marketing performance by 30% to 1850% due to their services. Justin is a digital marketing vet...
Sep 15, 2021•37 min•Ep. 232
Matthew Strunk is the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma. Matthew created BitMoto as a digital marketing agency for automotive companies and dealerships. After selling cars at a dealership and doing freelance digital marketing work on the side, Matthew realized he could combine his two passions, and BitMoto was born. In 2015, Matthew founded Strunk Media Group as a spinoff from BitMoto. While BitMoto focuses on the automotive industry, the award-winning team at Strunk ...
Sep 08, 2021•35 min•Ep. 231
Lindsey Huettner is the Founder and CEO of The it Crowd, a full-service marketing agency. The it Crowd team is made up of experienced graphic designers, advertisers, business developers, social media experts, account managers, and more. Lindsey is a national marketing expert and regularly gives speeches and radio and TV interviews about marketing. She also delivers seminars in coordination with microloan programs to teach business ownership and help people climb out of poverty. A serial entrepre...
Sep 01, 2021•34 min•Ep. 230
Troy Osinoff is a Co-founder of JUICE, an integrated digital marketing agency. JUICE specializes in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. Troy is also a Co-founder of Peachy, a company that designs, develops, and optimizes scalable e-commerce experiences, and a General Partner of MAGIC Fund, an early-stage venture capital fund built by founders for founders. Previously, he was the Head of Customer A...
Aug 25, 2021•25 min•Ep. 229
Kevin Dunn is the Manager of Education with HubSpot Academy. Kevin leads the professor groups responsible for partner and developer education. He also owns the Agency Partner Certification course and educates people about agency growth and success. In addition to this, Kevin is a public speaker who delivers presentations at HubSpot’s INBOUND conference and agency events across the globe. Kevin also hosts the Agency Unfiltered podcast, where he discusses agency operations and growth with agency o...
Aug 18, 2021•31 min•Ep. 228
Andrew Hong is the CEO and Co-founder of Tobe Agency. Tobe Agency helps brands produce creative content that enables them to attract and convert new audiences. The team at Tobe Agency creates videos, podcasts, blog posts, and downloadables that build awareness, build audiences, improve conversions, and produce more revenue. Andrew Hong has over a decade of experience in the marketing sphere. Before creating Tobe Agency, Andrew was the Chief Marketing Officer for American Interbanc Mortgage, Vice...
Aug 11, 2021•45 min•Ep. 227
Brandon Ward is an Agency Advisor for ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. As an Agency Advisor, Brandon helps agencies leverage ZenPilot’s solutions for their specific needs. After studying marketing at Marshall University, Brandon held marketing roles at several start-up companies and was the CEO of a growing CBD business called Lifted Innovations. In 2019, he created his own agency, Advisory Cure, before joining...
Aug 04, 2021•23 min•Ep. 226
Josh Elkin is the Founder of Linkflow, a link building service backed by a holistic SEO strategy that gives clients high-quality links to drive and convert traffic into revenue. The agency uses keyword-rich anchor text to create editorial links that are relevant to its clients’ businesses. Josh has five years of digital marketing and entrepreneurship experience. After earning his MBA from the Kellogg School of Management at Northwestern University, Josh founded his first company, Inbound River, ...
Jul 28, 2021•39 min•Ep. 225
