Increasing Client Value with Productized Services

Topics discussed in the episode:

• From bootstrapped to profitable exit
• VC funding vs targeted mentorship
• Creating a JTBD (jobs-to-be-done) framework
• Launching DFY services on top of software products
• Finding opportunities in churn surveys
• SOPs and KPIs: the cornerstones of team expansion
• The components of successful link building
• Infographics as a backlink-magnet
• Incorporating humor in outreach
• The future of Postaga

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Resources mentioned in this episode:

• ZenPilot
• Postaga
• TinySeed
• Charm Offensive
• Grow Together SEO Facebook group