Agency Journey - podcast cover

Agency Journey

Gray MacKenziewww.zenpilot.com
How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS. Brought to you by ZenPilot: we help lead your agency through the final project management implementation you’ll ever need. Book a call to learn more at ZenPilot.com/Call. Don’t forget to rate + follow the podcast if you enjoyed it!
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Episodes

Maximizing ROI from LinkedIn Ads with AJ Wilcox

AJ Wilcox is the Founder of B2Linked, an agency specializing in LinkedIn Ads. B2Linked’s mission is to give accounts of all sizes the highest performing LinkedIn Ads strategies and the best ROI on the platform. The agency’s team is highly trained to help businesses get the most out of their LinkedIn Ads budgets through account management and consulting. Before creating B2Linked, AJ was the Online Marketing Manager for Domo, where he managed LinkedIn advertising and grew the channel’s qualified l...

Jul 21, 202126 minEp. 224

Developing a Flexible Business Strategy with Remington Begg

Remington Begg is the Founder and Chief Remarkable Officer at Impulse Creative. Remington started Impulse Creative 10 years ago to create and maintain internet marketing strategies for small and midsize businesses. Impulse Creative helps brands with website design, social media, search engine marketing, email marketing, and business blogging. Remington holds a number of internet marketing certifications, including HubSpot’s COS Certification and Inbound Marketing Professional Certification. With...

Jul 14, 202137 minEp. 223

Sustainably Growing Your Agency with Gray MacKenzie

Gray MacKenzie is the CEO and Founder of ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. Over 1,800 agencies have grown quickly and sustainably thanks to ZenPilot’s services. Gray also founded GuavaBox, which helps B2B tech and SaaS companies build a better growth strategy. Additionally, he is the Entrepreneur in Residence for eCenter@LindenPointe, a startup business incubator. In this episode… Your company is ready to grow, ...

Jul 07, 202125 minEp. 222

How to Create the Agency You’d Like to Hire with Whitney Mitchell

Whitney Mitchell is the CEO and Founder of Beacon Digital Marketing. She founded Beacon Digital Marketing to help B2B companies generate high-quality leads, raise awareness among target audiences, and boost their marketing efficiency. In the last five years, the agency has grown from a team of five to 35 employees and 50 clients. Whitney is a global marketing leader with over 15 years of experience in marketing strategy, brand development, digital advertising, and more. She is known for her abil...

Jun 30, 202128 minEp. 221

How to Grow and Scale Your Startup with Josh Harris

Josh Harris is the Founder of Agency Growth Secrets, a company that helps other agencies grow using niche selection, lead generation, sales, and campaign fulfillment. Agency Growth Secrets leverages AI to optimize marketing campaigns and saves companies a fortune in customer acquisition costs. Throughout his career, Josh has been recognized by Forbes and Entrepreneur for his successful work. He is also part of The Oracles, a members-only group of prestigious entrepreneurs. After facing countless...

Jun 23, 202144 minEp. 220

Simplify Your Analytics Using an All-In-One Tool with Iris Shoor

Iris Shoor is a serial entrepreneur who is passionate about people, simple products, creative marketing, great UX, and building a unique culture. She is the Founder and CEO of Oribi, an all-in-one marketing analytics tool designed to help businesses of all sizes make smarter, data-driven decisions. Before launching Oribi, Iris founded two other successful startups: VisualTao and Takipi (now OverOps). Outside of work, Iris runs two blogs about startup life and out-of-the-box thinking. Her work ha...

Jun 16, 202129 minEp. 219

Developing a Successful Exit Strategy with Todd Taskey

Todd Taskey has been an entrepreneur, business owner, investment banker, and business finance advisor for over 20 years. He is currently the M&A Advisor for Potomac Business Capital, where he helps CEOs and entrepreneurs maximize their company’s value and develop a successful exit strategy. His specialties include M&A, strategic acquisition, divestitures, and more. In addition to his role at Potomac Business Capital, Todd is an Angel Investor at multiple companies, including Zoomph, Stre...

Jun 09, 202132 minEp. 218

Implementing EOS and Achieving Your Vision with Dean Breyley

Dean Breyley is an EOS Community Leader and a Certified EOS Implementer at Grow or Die, where he increases traction for businesses and teams. Through the Entrepreneurial Operating System (EOS), Dean helps business owners and entrepreneurs clarify, simplify, and achieve their visions. Before discovering EOS, Dean held a number of positions in the marketing industry. In 2014, he became a certified implementer, and he now offers coaching sessions, presentations, and workshops for leadership teams a...

Jun 02, 202146 minEp. 217

How to Gain Referrals and Grow Your Network Through Podcasting with Dr. Jeremy Weisz

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B businesses generate more ROI, referrals, and clients through done-for-you podcasts. Dr. Weisz is also the Founder and CEO of InspiredInsider, where he hosts interviews with top business leaders, including the Founders of P90X, Atari, Baby Einstein, and many more. After meeting his business partner and gaining countless clients and referral partners through his own podcast, Dr. Weisz is a firm believer in the power of podcasti...

May 26, 202139 minEp. 216

Shaun Clark on Building a SaaS Revenue Arm for Your Agency

HighLevel Co-Founder Shaun Clark joins Gray MacKenzie to discuss how agencies can increase client success, retention, and value by building a SaaS arm into their business model. Full show notes available at zenpilot.com/post/build-saas-revenue-for-your-agency .

May 02, 202132 minEp. 215

Tim Kilroy Shares His Agency Journey and Key Agency Management Lessons

Agency Growth & Innovation Coach Tim Kilroy shares his agency leadership experience and key management lessons he's learned on topics like sales, effective communication, and recruiting. Full show notes available at zenpilot.com/post/tim-kilroy-agency-management-lessons

Apr 27, 202144 minEp. 214

Jordan West on Scaling Mindful Marketing

Jordan West from Mindful Marketing joins us on Agency Journey to share what he's learned about agency growth, podcasting, and scaling his eCommerce marketing agency. Full show notes available at: https://www.zenpilot.com/post/jordan-west-mindful-marketing-client-journey

Apr 03, 202136 minEp. 213

3 Steps to Executive Time Management with Geoff Skadra

Geoff Skadra is the founder of Focus First Business Advisors. We invited him onto the podcast to share some practical tips on how agency owners can take control of their busyness so they can spend more time doing what they love. Enjoy!

Jan 19, 202120 minEp. 212

How to Make a Clear Offer Your Audience Can’t Resist with Joel Erway

Today we're excited to welcome Joel Erway from TheWebinarAgency.com to Agency Journey. Joel is a recovering salesperson turned entrepreneur who helps consultants, coaches, and experts grow their businesses. We discussed his journey from a done-for-you webinar agency to a training consultancy. You'll pick up some great tips to help you better communicate with your leads that are already ready to buy, how to begin productizing elements of your service offering, and how to grow a team to match your...

Dec 27, 202030 minEp. 210

How to Build Authority for Agency Leaders with Rochelle Moulton

Welcome back to Agency Journey. In this episode, Gray MacKenzie welcomes guest Rochelle Moulton, an authority consultant who is working with Consultants and Big Thinkers to help people build their authority in the marketplace. Don’t miss this episode and begin to be transformed in building your authority whether in business or your personal life.

Dec 20, 202035 minEp. 209

Building an Agency as a Blessing with Ryan Crozier

In this episode of Agency Journey, we discussed Ryan’s call to missions work, specifically in Romania, his path to agency life, about their web design process + got a recommendation, project estimate, and timeline live in the interview! Ryan also shared 4 of his favorite, lesser-known agency tools that fuel the Agency Boon workflow. Enjoy!

Nov 01, 202032 minEp. 206

Transition from Agency Owner to Sales Manager with Joey Gilkey

Have you ever struggled to replicate yourself as a salesperson for your agency? On this episode Joey Gilkey from SalesDrivenAgency.com shares the actionable steps you can take to finally break free and manage a team of qualified reps. Enjoy!

Oct 18, 202029 minEp. 205

How to Keep Client Outcomes at the Center of Agency SOPs with Brent Weaver

Brent Weaver is the founder of UGURUS and the author of the book "Get Rich in the Deep End." UGURUS helps digital agencies get more leads, win higher-value deals, and delight clients. A key to their secret-sauce is helping agencies zero-in on the audience they serve and become respected as experts by that audience.

Oct 11, 202029 minEp. 204

Zeb Evans on ClickUp's Vision, Traction, Roadmap, & Pricing

Read Full Show Notes --- It's rare to speak with a podcast guest who has had multiple near-death encounters. We'll come back to that, but for now, just keep in mind that Zeb Evans is not your typical SaaS CEO . I first met Zeb back in early 2018. We'd been trying out ClickUp since late 2017 and we couldn't believe their consistent product development velocity. Between that velocity and their vision for the platform, Andrew (my business partner) and I made the decision to double down on ClickUp; ...

Sep 27, 202035 minEp. 202

Avoiding Legal Pitfalls for your Agency with Sharon Toerek

Sharon Toerek joins us on this week's episode of Agency Journey to discuss common legal pitfalls for digital agencies, revenue-sharing relationships, and much more. Sharon operates Toerek Law, based out of Cleveland, Ohio, and specializes in intellectual property and marketing law for agencies. A few of the most common legal areas that cause headaches to digital agencies include: Ownership rights to client work Liability and indemnification issues Portfolio display rights Independent contractor ...

Aug 24, 202036 minEp. 201

How to Profit First with Mike Michalowicz

Mike Michalowicz is the author of Profit First and he joins us to share the counter intuitive approach that can transform your agency finances. Enjoy! *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to he...

Nov 17, 201937 minEp. 200

Outbound Agency Growth Strategies with Steven Perchikov

Steven Perchikov, CEO @ Art of Sales Academy joins us to talk about how you can leverage outbound strategies in an inbound way to connect with dream clients. *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we us...

Nov 11, 201945 minEp. 199

Leveraging the Predictable Performance Methodology with Pete Caputa

Pete Caputa, CEO at Databox and former lead of HubSpot's Agency Partner Program, joined us for an interview about the Predictable Performance methodology and advice for agency owners. *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to lea...

Sep 22, 201951 minEp. 198

Growing Revenue by Focusing on Ideal-Fit Customers with John McTigue

John McTigue from Riptide Business Press joined us for an interview about growing agency revenue by focusing on ideal customers. *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies ...

Sep 15, 201935 minEp. 197

Building an Agency Brand That Stands out from the Crowd with Kevin Barber

Kevin Barber, CEO at Lean Labs, joined us for an interview about building an agency brand that stands out from the crowd and how to sell growth to clients. *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use ...

Sep 08, 201944 minEp. 196

Fixing the Gig Economy with Tim Delhaes from InboundLabs

Tim Delhaes from InboundLabs joined us for an interview about fixing the gig economy and building a more meaningful, more productive workforce in the 21st century. *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process...

Sep 01, 201952 minEp. 195
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