Every agency has a bottleneck or constraint. And we want to get on-air and find it. Everyone talks about how to scale. But we want to know what's stopping you. Tune in as we brainstorm live, how to get already successful agencies to the next level.
When you hit a certain level of success, it can be easy to stagnate or feel like you know it all. Mihail is the opposite. Though he's young, he shared a lot of wisdom on this show. You'll hear: His strategy for increasing revenue without gimmicks. The different phases of agency learning (and what you need at each step) How to differentiate yourself when there are MUCH cheaper agencies offering the same service
Finally, a fellow video production owner! Dan West started his video career by watching his dad learn Final Cut 7, cut his teeth on wedding photography and now owns an industrial video industry. In this episode he shares: Why niching down was critical to making his client marketing resonate. Helpful influencers to teach you how to level-up your video agency. Words of wisdom to keep your sales pipeline healthy and avoid the boom-bust cycle of business....
Katie Love has made a powerful transition from full-time in the news industry to building an agency with incredible heart. In this episode she shares: What to prioritize in addition to revenue goals (even if these critical components are hard to see sometimes). The powerful offer she used to land her first client. How to balance doing what you love and what the business needs.
Professional dancer to fast-growing agency owner, Chloe Wareham-Gordon has an exciting story. In this episode we talk about: Being trained by one of the OG Mad Men of Advertising from birth for a marketing destiny. (And not realizing it until later.) Her first TikTok sensation and the simple process she followed to get millions of views. What to do when you've got more clients than you can handle... and how to grow well.
From VP of Marketing for a major franchise, to seven figures in his first year to tech startup, Corbitt Chandler has done a lot. Some highlights from today's episode: The two management styles of an agency founder (and how to know which one you are). Always keeping family first, and how his view on how to do that best has changed over the years. How to uncover what the top dogs in the game are doing (and some of the best ones to follow).
Jamaican agency owners rejoice: Roberto Williams has represented you all with joy and encouragement. Today we continued our international guests with an interview with Roberto Williams. We covered a few fun topics like: Hiring commission-only sales people (and whether or not it's possible) The difficulty in hiring junior sales representatives and training them to become full-fledged sales folks. What to do when you feel like your agency will fail, or other people think you're looking stupid with...
Hoy hablamos con Eric Wagner (en español!). Él es el dueño de EW Digital Marketing (https://ewdigitalmarketing.com/), basado en Panamá. Discutimos temas como: Evitar la trampa de ser la cara de tu agencia (mientras ganando clientes a través de tu cáracter) Le manera mas garantizada desarollar tu agencia Consejos para dueños nuevos
Jessica from Restaurant Marketing is a class act. Her professionalism, drive and snazzy office are not to be missed! You're going to want to hear: How she has played the long game and landed contracts with BIG multi-unit franchises like The Halal Guys. Restaurant Marketing's plans for nationwide client and office expansion. (Love the big goals!) The nitty-gritty learning she has done over the last twelve months (her proposal hack was soooo encouraging)...
What a wild ride. Nick started off running multiple side hustles, but after meeting a Facebook Ads Agency Coach on the basketball court scaled his agency to 157 employees today. If you want to get in touch with Nick you can reach out on FB: https://www.facebook.com/nick.selken
In this episode, Brad Casper shares how he and his cofounder, Matt Moore have built a Rapid Results Agency to serve challenger brands, big and small. Some highlights that hit us were How to deliver value to a new client FAST. And violate their expectations in the best way possible. Why the recession is time for agencies to deliver value and speed (and how small agencies are better equipped to do this). How the RFP process works. Including when to get on a plane and fly out to the client. Without...
Today we got to connect with Kel Drappin from Intric8 Ideas (https://www.intric8ideas.com/). They've gone from the solo-freelancer life to managing a team of freelancers and hustling through 17-hour days (that's hard work!) Really enjoyed the international perspective and hearing more about international salaries.
Wow, Tim Kilroy is the official Agency Hacker spirit animal. In this episode we covered some fun topics like: How to blow up an agency in 3 easy steps (hint: do everything yourself) Starting over, scaling and selling an agency Starting over, scaling and selling an agency AGAIN Buying an agency Why silver bullets don't work What "hard work" means for Agency Owners
Carol is an Executive Branding Coach, Professional Speaker and author of the award-winning book, LinkedIn for the Savvy Executive-Second Edition. My big takeaway from the episode was her spam-free LinkedIn Strategy: 5 comments per day on posts from target clients or leaders in your market 1 post per day (sharing an article, adding something to another LI post or original content) 1 big article per month Excited to test it out!...
What an origin story... Yader Gil started his business after getting laid off (womp womp Radio Shack), but has overcome a lot to grow a successful, We cover some fun topics like: How to think about "guaranteed" results A designer hiring funnel (he screens 80 designers to find 1 solid candidate) Thinking about steady growth vs huge pops
Today we had John Templeton on the show. He's a bit of a renaissance man. An entrepreneur focused on financial growth and spiritual growth. My big takeaway was: entrepreneurs are often good at focusing horizontally (coming up with new ideas in unrelated spaces), but the big wins come when you focus vertically (going deep on one problem) and come up with lots of potential solutions.
This episode is coming out of the archives to interview Nathan Hirsch. It's got some great info on working with marketplaces that is worth resurfacing!
Today we're going to revisit an episode from the archives and review what Jon Macdonald from The Good, a Conversion Rate Optimization agency has to say about running better split tests.
Kathy Ando is formerly the Head of Direct Consumer at GoPro with a huge focus in digital and eCommerce. After graduating college, she realized she didn’t want to pursue the path of her biotechnology degree. Kathy worked at the GAP Headquarters in San Francisco and found herself in the right place at the right time. With the rise in marketplaces and eCommerce, she learned about the consumer industry and how digital technology was affecting it. Kathy then transitioned to run merchandising at Apple...
This is a treat for any agency owner looking to exit (or acquire) a new business. Walker is a true master. Really excited to bring this episode out from the archives! (This episode was from a previous interview with Deibel in 2019)
Distribution channels have been interesting to me for a long time. After all, amazing products DIE without distribution. A big reason I started this podcast was to figure out how independent product owners can stay free from the clutches of Amazon and their margin-slashing claws. But the more I look at their platform, the more I realize that it's quite similar to the wholesale or distributor model. I'll eat my own words here: rather than trying to "beat" Amazon, for some brands it makes sense to...
Co-Host Lance Johnson gives a run down of what to expect on the Agency Hacker podcast.
