Brad Casper - Rapid Results Agency for Challenger Brands
Sep 30, 2022•1 hr
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode, Brad Casper shares how he and his cofounder, Matt Moore have built a Rapid Results Agency to serve challenger brands, big and small.
Some highlights that hit us were
- How to deliver value to a new client FAST. And violate their expectations in the best way possible.
- Why the recession is time for agencies to deliver value and speed (and how small agencies are better equipped to do this).
- How the RFP process works. Including when to get on a plane and fly out to the client.
Without a doubt, Brad takes the cake for the most decorated guest on the show. He is the CEO & Cofounder of Heart & Soul (https://gotheartandsoul.com/).
He has previously served at Proctor & Gamble, was the CEO of Church & Dwight (Arm & Hammer, Arrid and other major brands), moved to be CEO of Dial Soap and even was the President of the Phoenix Suns!
We're grateful for Brad coming on!
For the best experience, listen in Metacast app for iOS or Android