Agency Hacker - podcast cover

Agency Hacker

Every agency has a bottleneck or constraint.  And we want to get on-air and find it.  Everyone talks about how to scale.  But we want to know what's stopping you.  Tune in as we brainstorm live, how to get already successful agencies to the next level.

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Episodes

Narcis Nedelcu - The Upwork Agency Expert

In this episode, we had Narcis Nedelcu on. He does a deep dive into how he has succeeded using Upwork to grow his agency. How he got his first client in Upwork (and how he did it internationally) Long-term clients and how they're helpful to build a sustainable agency The freelancer-owner progression and how to use it in your life Thanks for tuning in!

Mar 21, 202343 min

Samuel Watt - Forget The Shiny Object Syndrome

In this episode we spoke about: How communication and sales is vital for everyone. With tech constantly evolving, looking for the next market opportunities can help you solidify a good foundation in the midst of your building. Focusing on the core. There’s natural turnover in any agency industry. Long-term relationships within your team, should be prioritized. How experimentation is key. Embodying self-leadership pours into every aspect of your business. Being flexible with potential clients doe...

Jan 16, 202358 min

Michael Preston - Pink Shark Marketing

In this episode we spoke about: Staying curious in any industry you are in, gets you places. How growth is a long-term journey that is worked on with intentionality. Systematizing your business will require you being adaptable and open to making small changes that lead to expansion.

Jan 16, 202338 min

Josh Stewart-Van Dusen - Creative Liberty

In this episode we spoke about: The importance of making sure your objectives in business reach your "visual excellence" visions. When you give creatives power, remarkable things start to happen. Being curious is a good thing within boundaries. How building trust helps sustain relationships in a deeper way. Mentorship sets you up for rapid growth. How people skills are paramount to success. Don’t chase profits over purpose. Let people be the best part of your day while being relentlessly optimis...

Jan 14, 202354 min

Mark Neace - Keep Showing Up

In this episode we spoke about: How there is a level of commitment required as an agency owner, to fully see the results you worked for. The power in clientele utilizing platforms where the majority of their audience is actievly present on. What do you want to be known for? A communicative style of content is efficient. Leveraging the powerful tool that is video does wonders.

Jan 12, 202347 min

Wendy Glavin - Decode Your Value

In this episode we talked about: If you are questioning what to bring into the world, know you have no competition because your uniqueness is irreplaceable. Collaborating with diverse skillsets leads to expansion. Watering resilience has allowed her to build on everything she’s created over the years. Build on your strengths. Changing your scenery and tending to what you care about matters. Value relationships by communicating integrally. It matters....

Jan 11, 202348 min

Theresa Depasquale - Organic Social Media

In this episode we spoke about: With years of experience building a personal brand, focusing on your service + results brings ease. Balancing systems and keeping up with changes can bring a sense of steadiness in any industry you are in. Utilizing content and hashtag strategies help clientele grow organically. When it comes to leadership, retaining relationships and upholding visions is vital.

Jan 11, 202331 min

Liz Hunt - Discomfort Builds

In this episode we spoke about: Touched on this conversation of bravery being required for creatives and agency owners in any industry. Having a strong aversion to toxicity in the work place builds a great foundation for integral relationships. How kindness is key running a small business. But also how being a solutionary is a must have in the agency space. Saying yes, then figure it out. The state of being comfortable means you are satisfied with where you are. Growth is built from change....

Jan 10, 202343 min

Anya Parker-Lentz - For Humans By Humans

In this episode we talked about: How working organically and bringing out the best in clientele requires a certain level of fearlessness online. Learning how to spot self-belief and community belief in someone is important. “Being online is our mall that we all hang out at.” Our social media experience can be artistic for you and those around you. How leadership encompasses open dialogue, honesty and working integrally. We also touched on this conversation of wellness and the value in creating a...

Jan 09, 202345 min

Anders Ilves & Alexa Ares - "Business Is Always Personal!"

In this episode we spoke about: “How personal branding is about who you are and the trajectory of who are you encompasses the core of your company.” Empowering clientele with this message while clarifying their offers elevates their impact. Valuing relationships is key. They help position people online organically and that comes with getting personal. Get on LinkedIn. Leveraging spontaneity and being open to new opportunities has changed their lives for the better....

Jan 09, 202353 min

Jacquelyn McManus - "Content Is King"

In this episode we spoke about: 76% of everything we eat, drink and wear comes from a truck. Recruiting is important, but retaining clientele is HUGE. There is an art to perseverance. Navigating programmatic advertising and leveraging opportunities to reach varies audiences. Transparency helps nourish company culture. “It’s okay to not know." Figuring out your own rhythm is important.

Jan 06, 202338 min

Cathy Murphy - Media Perspectives You Want To Hear

In this episode we spoke about: How the media landscape changes often, having an audience based approach helps clientele break assumptions and so much more. Navigating the expansion in personalized ads can set you apart in whichever industry you reside. Clientele owning their own data is doable- while intentionality is required when investing in advertising budgets. Leadership can be challenging. It’s not a journey of perfection, but rather transparency....

Jan 06, 202340 min

Ryan Blais - Empower & Expand

In this episode we spoke about: How developing a content marketing strategy as an athlete poured into current agency endeavors. Many have felt the urgency to transition from traditional to digital services. Partnering with digital marketing agencies was required for business expansion. There is extreme value in branding and leveraging social media platforms.

Jan 05, 202336 min

Stacey McCormack - SEO Gems & More

In this episode we talked about: With traditional media experience, having a solid foundation with market research helped Stacey cultivate data-informed decision making skills. Fully analyzing your clients unique value proposition helps get the message right so they can serve their audience integrally. Having an understanding of the regular google analytics reporting is needed. Also, not being afraid to say yes to the things that scare you does wonders....

Jan 05, 202339 min

Nathan Wheeler - Content With Results

In this episode we spoke about: Focusing on your immediate geographical region when starting off in the agency space does wonders. Niching is important. Helping others generate business requires knowing your frameworks and what you specialize in. Components of company culture that matters is communication and openness. Storytelling > facts.

Jan 04, 202343 min

Richelle Volk - Short Form Video Gems

In this episode we spoke about: Strategic planning while reflecting on data analytics can inform your content lining. Differentiating your agency by getting clear on what brands and clients align with your values. Training the algorithm does wonders. Niching down and utilizing trends can help you have a clear direction for optimal growth.

Jan 03, 202331 min

Adrianna Zakher - Cut The Noise

In this episode we spoke about: As a Pinterest Marketing Agency, it's important to know that organic strategies can help drive traffic on your site to build awareness. All you have is time. Invest in it wisely to thrive in any industry you are in. Utilizing content marketing on an advanced level comes with trial and error. Fine-tuning your strategy is a great start. Book a free call with Adrianna: https://calendly.com/kordialmedia/one-on-one-phone-meeting...

Jan 03, 202330 min

Andrew Beauchamp - Big Leaps

In this episode we talked about: Retention > acquisition. Retaining clientele wouldn't have begun without taking big leaps to bring ideas into motion. How finding a home within email has been a journey that requires patience and relationship building. There is a learning curve that comes with managing team members within the e-commerce industry.

Jan 02, 202332 min

Megan Shields - Keep Going

In this episode we talked about: How ads can be powerful with small budgets as well. Utilizing them while learning about online resources is important. Building on your communication skills can be a great foundation for organic marketing + course creation. Growing an audience and understanding lead generation feeds brand expansion.

Jan 02, 202332 min

Rachel McFadden & Hazel - Drio Duo

In this epsiode we talked about: How collaboration is key. Leveraging the relationships around you can be a powerful tool. There is a synergy between the logistic and creative roles within their agency. Building intentionally and home-grown came natural. How focusing on the uniqueness of your path is vital for integral leadership. It's comforting knowing that support takes you places.

Dec 31, 202236 min

Jennifer Filzen - The RockStar In You

In this episode we spoke about: There is power in specializing in service-based industries to further represent the voice of companies. Being relationship focused is a steady foundation in any industry. Story telling triggers emotional strings, which makes room for uniqueness to help clientele find their ideal clients. Your zone of genius creates ripple effects. Having exceptional customer service skills is important as an agency owner. Links to contact Jennifer: jenniferfilzen@gmail.com www.roc...

Dec 30, 202250 min

Marlon Medina - Creative Freedom

In this episode we spoke about: Being an active CMO requires understanding your role and the value of life-long learning. Cultivating your interpersonal skills as a client and agency owner is vital. There is power in keeping your social media presence alive because reaching new audiences consistently, differentiates you from your competitors. Creatives having so much free range now allows the opportunity to leverage Web3 and be taken to new heights digitally....

Dec 16, 202234 min

Rich Moncure - What's In Your Marketing Arsenal?

In this episode we talked about: The importance of providing the best customer experience in any industry you are in. With technology constantly changing, retaining clients and employees is an underrated superpower. Go above and beyond for your people. Being intentional about people, partners and vendors. It may be beneficial for you to reorganize how you present and communicate your brand to the world....

Dec 16, 202235 min

Emily Lenning - Blossom

In this episode we spoke about: Feeling uncomfortable and having any hesitations as an agency owner, will lead to growing past your comfort zone, then expedited growth. How organic presence also builds credibility on top of google ads. Embracing support has allowed Emily to efficiently navigate internal operations, deliverables, and team management systems.

Dec 16, 202230 min

Jim Matuga - Servant Leadership

In this epsiode we talked about: Marketing is about connecting with people while being service-based, not just communicating. The real hero is always the customer. Everything rises and falls with leadership. Build your culture around your purpose. Media channels are rapidly evolving, navigating constant change requires knowing that "we will reap a harvest if we do not give up." (Galatians 6:9)

Dec 15, 202240 min

Daniel Molina - Stewardship

In this episode we spoke about: How figuring out a residual-based model is important because what's scalable will allow you to enhance on your expertise's to thrive. Finding out your target audience, minding your strengths, then rinse and repeat. "Fruit can't be eaten overnight." Let your ceiling become someone else's floor. Being comfortable with slow growth can be a great start to quantifying and qualifying leads as an agency owner....

Dec 15, 202239 min

Andre Rosdahl - Fine-tuned Excellence > Mediocracy

In this epsiode we spoke about: It's important to get back to the basics by having a deep understanding of consumer research and focusing on pain points, rather than tactics. "There's no shortage of ideas out there," opportunities are endless. Understand singular and collective behavior to thrive as an agency owner. Collaboration has been a huge growth driver over the years, valuing long-term relationships is vital.

Dec 14, 202231 min

Ross Dunn - Lifestyle Driven

In this episode we spoke about: In a full service boutique agency, working with people as they grow and valuing connection can be extremely rewarding. Working your way up, building a good reputation and being able to sustain it, pays dividends. Running business with the gut, heart, and mind might mean being selective about choosing clientele and staff to aid in company culture values.

Dec 13, 202236 min

David Finberg - "Strike While The Iron Is Hot"

In this episode we talked about: In a full service SEO digital marketing company, having a fractionalized team approach can help you be a voice to your clients. Maintaining an open line of communication and being customer focused with clientele speaks to having a holistic, fluid approach to leadership. Reclaiming your time and figuring out the needle moving parts of business to be leaders who create consistency and framework, while also having a vision and focus for the upcoming season....

Dec 13, 202243 min

Peter Gosling - Marketing Foundations

In this episode we talked about: A transparent perspective on getting back to the basics and fundamentals of marketing as an agency owner. Not getting lost in the details of technology, freelancing can broaden your perspective on serving your clientele in a genuine way. "Nothing happens in a vacuum," expanding your network is vital.

Dec 09, 202238 min
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