Every agency has a bottleneck or constraint. And we want to get on-air and find it. Everyone talks about how to scale. But we want to know what's stopping you. Tune in as we brainstorm live, how to get already successful agencies to the next level.
In this episode we spoke about: Even within a full service marketing agency, niching down is important. Networking is key and while we all have our own zone of genius, finding out what yours is will help you level up! Building your people up, tuning out the noise and getting 1% better everyday.
In this epsiode we spoke about: Building the right processes while having creative intuition is vital in the digital advertising industry. Having a baseline strategy that's centered on historical data while being growth-oriented has resulted in efficient collaboration and financial security. Fostering a healthy work-life balance for employees aids in creating thriving company culture.
In this episode we spoke about: Having a digital marketing agency centered on behavioral healthcare advocates for positive change among various communities. Precise automation can help simplify your time-management as an agency owner. Niche down, take radical ownership for your actions, and be mindful about the peers in your corner.
In this episode we talked about: How he developed a system around primal storytelling by marketing to humans, rather than search engines. Cultivating your digital presence is not about automization, it's about human connection. Focus in and niche down on 1-2 services you are great at or willing to grow into.
In this episode we talked about: Taking physical and digital inventory of your business. Be intentional about your services by reflecting on what's working and what isn't. How your brand story and identity is the foundation for setting yourself up for organic clientele growth. Pouring your efforts into what you enjoy will serve you.
In this episode we talked about: As a B2B leader, adapting to the digital world may mean expanding your network on LinkedIn. How success leaves clues, being a constant "student of the game" is key. There are various methods to sales and marketing, bridging the gap between the two is vital in the agency industry.
In this episode we talked about: With two decades in marketing consulting, specializing in SEO has been a rich and fulfilling journey because of the variety in the agency world. Building foundational marketing assets will serve your clientele long-term. Growing as an agency owner is an "expanding sphere when you're focused" and delivering quality service.
In thise episode we talk about: Building relationships and valuing connection has helped fuel referral clientele. Automization has been a hurdle but required for PR services. It's vital to leverage opportunites that can be challenging when first starting. Slow down, mind your strengths and outsource when possible!
In this episode we talked about: Having diverse clientele can be complex, it's important to be patient with your resources and priortize service. How understanding your clients needs opens up opportunities in the digital agency space. There is a constant search to utilize talent acquisition as an agency owner.
In this episode we talked about: How marketing strategies and audience reach is rapidly changing. Security concerns are important for the front and back end of virtual platforms. Being self-contained while adapting to the current speed of technology is vital.
In this episode we talked about: In the medical device space, leveraging opportunity is necessary for upward mobility. Being retainer focused resulted in utlizing tools such as Hubspot to increase agency insights. Team expansion led to focusing on operations and managing data.
In this episode we talked about: SEO is a gamechanger to further improve the quality and quantitity of industry traffic. How minding your strengths and hiring well does wonders for your agency. What's internal matters, a solid team is necessary for growth and building a solid foundation.
In this episode we talked about: How fear based thoughts can keep you from expanding to your next level as an agency owner. The difference between passive and active marketing and how it can work for you while scaling. How prioritizing backend systems brings client acquisition efficiency.
In this episode we talked about: How diversifying content creation on various social media platforms inceases viewer visibility. Adopting different models that work in the industry can aid in your marketing strategies. Team structure is vital and sharing more on applications can be a long-term strategy as well.
In this epsiode we talked about: Making compost mainstream is a jounrey of organic growth, expanding his team internally and valuing wellness. How our personal passions can lead us to lasting success and meaningful impact. Why fascilitating a pattern change can help others see the value in composting. (A form of recycling in everday decision making).
In this episode we talked about: How taking various leaps in Erika's career led her to Three Girls Media and how an entrpreneurial path was neccesary for her jounrey to success. Why it's important to be open to learning and improving the skill of communciation. Keeping your eyes open to different trends has been revolutionary, as a visionary, and also an agency owner.
In this episode we talked about: * How Manticore Marketing aims to keep thier industry dynamic and diverse. * How Michael pioneered a new way of influencing as a TikTok Trailblazer. * Continuous results with SEO are a result of the nuanced market within the realms of ditigital marketing.
In this episode we cover: What's at the root of a brand (and how some brands lose their way) "The Hollywood Model" that Robin invented before the gig economy was cool (I LOVE this method for keeping things fresh and overhead low) Her process for uncovering what lies at the heart of a brand.
In this episode we talked about: How to use serendipity to grow your career (it makes sense looking backward, but no one could've guessed it originally!) Growing your agency without adding big salaries or fixed-expenses that drain profits. Why it's important to never rely completely on one client. (Todd was prepared and I truly believe it helped his business in a big way).
Agency implosion is a real thing... We grow too fast. We take on too many clients. And we hire the wrong people. But few people recover from it as gracefully as Maury Rogow has. In this episode we discuss: How to deal with lumpy revenue (and two paths you can take) The best rule I've heard for evaluating an opportunity (I wish I had stuck to this more often). Low-Priced SaaS vs Custom Agency and how to know which one is right for you. Bonus: check out 10 Valuable Lessons from 80 plus SaaS CMOs h...
In this episode we cover: Why you need to create content and brand yourself What self awarness can do for you and your business Getting out of your comfort zone and in front of a camera https://expertgeneactivation.com/ https://www.facebook.com/TheYifatCohen https://www.youtube.com/@yifatcohen https://www.linkedin.com/in/realyifatcohen/ https://twitter.com/YifatCohenTV https://www.instagram.com/askyifatcohen/
In this episode we covered: Getting your foot in the door in new markets Speaking multiple languages, how it can open new doors for your agency Keys to picking the right clients www.karyzmaagency.com www.linkedin.com/in/karine-delage-0a5725a/
In this episode we cover: The importance of branding yourself as an agency owner for easier sales Tough love about the power of cold calling (you may not like it but you need to hear it). An inside look at Daniel's journey as a first-time author You can find out more about Daniel and Built By Love at: http://www.builtbylove.com
In this episode we cover: Why culture is critical for successful agencies Most say not to work with friends and family but Sarah's experience says differently The power of mastermind groups and why it's so important to get around like-minded people
From direct response agency to dealership owner to mastermind host, Scott has done a lot. In this episode we cover: Founder-sabotage and how to get out of the way and let your agency grow. The #1 investment Scott missed out on that he wished he could redo (which is saying a lot coming from a guy in real estate, businesses and CAR DEALERSHIPS!!) How to hire a CEO and replace yourself (there's not a right or wrong, but we go over three ways you can approach it). Find out more about Scott by connec...
This partnership agreement was a shock to me. Five equal-equity partners. And it's not a flash-in-the-pan. They've been working together for five years! In this episode Djorde shares: The key to making a multi-partner agency run smoothly (especially when problems come up). How the "Free Trial" method can make sure you've got a good founder-founder fit. A quick breakdown of headless ecommerce (and why it's faster AND more secure). You can find out more about him and his agency here: https://www.l...
The framework Devon Jones brought to the show today is going to make a lot of money for businesses struggling with their core message. In this show he shares: The three levels of service you can offer clients and how to approach them. Creating your pillar content and getting it out into the world. His journey to clarify their message and unlock the term that clients actually understand. Check out his stuff at: https://www.seventreemedia.com/...
Everyone will love this episode. Some people will love Sandra's viewpoints. Others will love to hate them. But she kept it REAL! In this episode we talk about: Why outbound works (and how to adjust your expectations) The importance of deciding which clients are right for you... and firing the ones who aren't How she and her partner found freedom to design the agency on their terms rather than what they're "supposed" to do.
Creative testing is my favorite topic. Kevin Schrage from BrandArrow dove deep on his process. In this episode we talked about: Loom video prospecting (arguably the highest lead efficiency prospecting method I've seen). The problem with working with "easy" to win clients (who are hard to help succeed). How to hire when you can't afford full-time salaries
In this episode things get REAL. And weird. And real weird. Anna Boyter shared some gems: The near-death experience her agency went through and how it helped them discover who they really are. How to play a bigger game and grow your category instead of focusing solely on your business. How she uses mentorship to untangle the idea-knots bottled up in her brain. P.S. For anyone who didn't know, the plural of LEGOS isn't LEGOS. It's LEGO.
