Agency Dealmasters podcast - podcast cover

Agency Dealmasters podcast

Nathan Anibabaagencydealmasters.com
Nathan Anibaba interviews smart and influential marketing agency leaders whose work and ideas have dramatically influenced the market and business of agencies and businesses.
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Episodes

Andy Nairn (trailer)

Andy Nairn is a Founding Partner at Lucky Generals, one of the most awarded and revered Ad agencies in the world. Campaign Magazine has named Andy the No.1 planner in the UK and one of the top 10 in the world. He has won more IPA Effectiveness Awards than any other planner, including 2005, 2007 and a 2010 Grand Prix. He is now a Fellow in 2010 and the IPA has named him one of the inaugural members of their Effectiveness Hall of Fame. Andy has created impactful work at AMV BBDO, RKCR/Y&R, Goo...

Aug 09, 20212 min

Rob Da Costa on how to build a self running agency

Rob Da Costa helps SME agencies increase profits by working with management teams to set strategies and focus on the core activities that will make a difference. As well as a face to face and online coach, he also offers a group coaching programme: The Self-Running Agency. He is the author of a book by the same name and the host of the agency accelerator podcast. We talk about: 🔸 The importance of having a plan 🔸 How to build an agency that doesn't rely on you 🔸 The Importance of having a pro...

Aug 02, 202149 minSeason 1Ep. 139

Rob Da Costa (trailer)

Rob Da Costa helps SME agencies increase profits by working with management teams to set strategies and focus on the core activities that will make a difference. As well as a face to face and online coach, he also offers a group coaching programme: The Self-Running Agency, he is the author of a book by the same name and the host of the agency accelerator podcast.

Jul 29, 20212 min

Paul Frampton discusses media, technology & advertising

Paul Frampton is a customer & People-focused tech & marketing leader. He is the President of the marketing consultancy and agency Control v Exposed (CvE), which advises brands on Media Operating models, Martech/Data strategy & ‘Right Housing’ alongside providing data-driven activation and execution for all addressable media channels. Paul is also the host of the ‘Time for a Reset’ podcast. As well as being the former CEO of Havas Group in the U.K. & Ireland with 950 people and £8...

Jul 26, 20211 hr 19 minSeason 1Ep. 138

Paul Frampton (trailer)

Paul Frampton is a customer & People-focused tech & marketing leader. He is the President of the marketing consultancy and agency: Control v Exposed (CvE), which advises brands on Media Operating models, Martech/Data strategy & ‘Right Housing’ alongside providing data-driven activation and execution for all addressable media channels. Paul is also the host of the ‘Time for a Reset’ podcast. As well as being the former CEO of Havas Group in the U.K. & Ireland with 950 people and £...

Jul 26, 20212 min

Jess Hodgson discusses what clients look for in pitches

Jessica Hodgson is the Chief Client Officer at TIPi Group, a network of specialist agencies across Voice, Performance and Digital who are creating exceptional business results for their clients. Clients include the likes of Audible, Experian and Go-Compare to name a few. We have a deep conversation about the unique mix of agencies they have in the group and how client’s expectations have changed due to the pandemic. If you are interested in things such as: 🔸 What makes a great client services p...

Jul 20, 202135 minSeason 1Ep. 137

Jess Hodgson (trailer)

Jessica Hodgson is the Chief Client Officer at TIPi Group, a network of specialist agencies across Voice, Performance and Digital who are creating exceptional business results for their clients. Clients include the likes of Audible, Experian and Go-Compare to name a few. We have a deep conversation about the unique mix of agencies they have in the group and how client’s expectations have changed due to the pandemic. If you are interested in things such as: 🔸 What makes a great client services p...

Jul 19, 20212 min

Felix Velarde discusses Scale at Speed

Felix Velarde is the author of the new book: Scale at Speed . He started one of the world’s first web design agencies, then had a high-profile twenty-year career as a serial entrepreneur CEO. In 2014 he retired as CEO of a marketing services group and headed off to Burning Man, he came back and started helping businesses scale fast. Many have gone on to become market leaders and several have sold, making their owners millions. Welcoming him back for the 3rd time on the show. We talk about: 🔸 Ho...

Jul 13, 202141 minSeason 1Ep. 136

Felix Velarde (trailer)

Felix Velarde started one of the world’s first web design agencies, then had a high-profile twenty-year career as a serial entrepreneur CEO. In 2014 he retired as CEO of a marketing services group and headed off to Burning Man, he came back and started helping businesses scale fast. Many have gone on to become market leaders and several have sold, making their owners millions.

Jul 13, 20212 min

Nancy Hill on equity and inclusion in advertising

Nancy Hill, is a legend in the advertising industry being President and CEO of the 4A’s for over 8 years. She has personally led the 4A’s work on diversity and inclusion. For over 30 years she has worked directly with top-tier technology and digital media companies such as Cisco, Motorola, AOL and SiriusXM, to name a few. Nancy was recognized by Advertising Women of New York with its Changing the Game Award. She was named one of Advertising Age’s 100 Most Influential Women in Advertising History...

Jul 05, 202155 minSeason 1Ep. 135

Nancy Hill (trailer)

Nancy Hill, is a legend in the advertising industry being President and CEO of the 4A’s for over 8 years. She has personally led the 4A’s work on diversity and inclusion. For over 30 years she has worked directly with top-tier technology and digital media companies such as Cisco, Motorola, AOL and SiriusXM, to name a few. Nancy was recognized by Advertising Women of New York with its Changing the Game Award. She was named one of Advertising Age’s 100 Most Influential Women in Advertising History...

Jul 04, 20211 min

Luke Bozeat discusses unleashing brand growth at MediaCom

Luke Bozeat is the COO of MediaCom, he has over 20 years of experience working in media and communications. He has launched products, refreshed brands, led integrated agency teams and driven communication strategies across a vast array of areas from cars, booze, charities, finance to kids TV, hairdryers and holidays. He specialises in Media planning, Communication planning, Advertising, Agency integration, Social media. We talk about everything from, what the media landscape looks like today, ho...

Jun 28, 20211 hr 2 minSeason 1Ep. 134

Luke Bozeat (trailer)

Luke Bozeat is the COO of MediaCom, he has over 20 years of experience working in media and communications. He has launched products, refreshed brands, led integrated agency teams and driven communication strategies across a vast array of areas from cars, booze, charities, finance to kids TV, hairdryers and holidays. He specialises in Media planning, Communication planning, Advertising, Agency integration, Social media,

Jun 28, 20212 min

Adetunji Paul discusses the African creative industry

Adetunji Paul is the founder of studio BLVCK , a content company, and community committed to celebrating the untold stories of African artists, makers, and all-around creatives. He has an excellent new podcast called Bantu, a bi-monthly podcast where he tells stories of talented Africans. Adetunji talks about the challenges Africa faces with income inequality, infrastructure and inept leadership. But while these are real challenges, there is a generation of young Africans who see the world very ...

Jun 22, 202158 minSeason 1Ep. 133

Adetunji Paul (trailer)

Adetunji Paul is The Founder of studio BLVCK, a content company and community committed to celebrating the untold stories of African artists, makers and all-around creatives. He has an excellent new podcast called Bantu a bi-weekly podcast where he tells the stories of talented Africans, and the African creative industry. He is also the Growth Marketing Manager for Atomic, a B2B marketing agency in Ireland.

Jun 19, 20211 min

Christopher Engman discusses ABM & Megadeals

Christopher Engman is the Co-Founder and Managing Partner of the Megadeals Advisory . He is the father of ABM and he invented IP targeting. He’s been involved in hundreds of ABM campaigns for Fortune 500 businesses. His methodology, Megadeals and his book and podcast by the same name is a playbook of how to do ABM properly and sell to complex organisations. We talked about: 🔸 What led to Megadeals 🔸 How B2B marketing has evolved 🔸 How to run effective ABM campaigns I came out of the conversat...

Jun 14, 202159 minSeason 1Ep. 132

Christopher Engman (trailer)

Christopher Engman is the father of ABM, the author of Magadeals and an investor in sustainability and martech scaleups. He started in ABM in 2007 and has been personally involved in hundreds of B2B deals and several multi-billion pound deals. His Megadeals Advisory is assisting scaleups and Fortune 500 companies doing more and bigger Megadeals. Because of their size, scope, complexity, and status, megadeals are deeply meaningful to the mega dealers behind them. They present an opportunity to ch...

Jun 13, 20212 min

Jamie Devlin on growing the world's first global financial super app

Jamie Devlin is responsible for B2B growth at Revolut and was one of the first employees at the business. He has a storied background having held senior roles at CitiGroup , Bain and Vodafone . Revolut is building the world’s first truly global financial super-app. Their 15 million customers around the world use dozens of Revolut’s products to make more than 100 million transactions a month.

Jun 08, 202155 minSeason 1Ep. 131

Jamie Devlin (trailer)

Jamie Devlin is responsible for B2B growth at Revolut and was one of the first employees at the business. He has a storied background having held senior roles at CitiGroup, Bain and Vodafone. Revolut is building the world’s first truly global financial super-app. Their 15 million customers around the world use dozens of Revolut’s products to make more than 100 million transactions a month.

Jun 07, 20212 min

Riaz Kanani discusses the art and science of B2B marketing

Riaz Kanani is the CEO & Founder of Radiate B2B. He has built global video ad networks that understood user behaviour, launched the first paid for cinematic movie online, exited Digital Oxygen to Silverpop (now IBM), helped build demand generation strategies (B2B) and engagement marketing strategies for companies across the globe. Today he is helping to build a better way to do B2B Marketing that increases both average contract values and the speed of closing contracts. With Radiate, he is u...

Jun 01, 202146 minSeason 1Ep. 130

Riaz Kanani (trailer)

Riaz Kanani is the CEO & Founder of Radiate B2B He has built global video ad networks that understood user behaviour, launched the first paid for cinematic movie online, exited Digital Oxygen to Silverpop (now IBM), helped to build demand generation strategies (B2B) and engagement marketing strategies for companies across the globe. With Radiate, he is using scaled account-based marketing to build awareness and accelerate deals through the pipeline.

Jun 01, 20212 min

Philip Gosney on leading B2B marketing for Maersk Drilling

Philip Gosney is Head of Global Marketing and Product Management at Maersk Drilling. It’s not often you hear people go from the legal profession into marketing. many would consider it a significant step down. He tells the fascinating story of how he went from being a lowly lawyer at the company to now running global marketing for Maersk, the multibillion pound drilling company. So it’s really impressive that he has since gone on to run some of the most impactful, demand and Account Based marketi...

May 24, 20211 hr 9 minSeason 1Ep. 129

Philip Gosney (trailer)

Philip Gosney is Head of Global Marketing and Product Management at Maersk Drilling. He has a background in law before moving over to marketing. Maersk Drilling supports global oil and gas production by providing high-efficiency drilling services to oil companies around the world. Their fleet of 23 drilling rigs is among the youngest in the industry and ensures the highest level of safety. They have over 3,200 highly skilled employees operating state-of-the-art drilling rigs and have done so for...

May 24, 20212 min

Monique Drummond on shaping brand growth with insight

Monique Drummond is the Founder of Relish, an insights agency working with leading brands. Relish thrives on insight, innovation and impact. Their team is driven by a desire to deliver results that will drive growth for their broad range of blue-chip clients.

May 17, 202148 minSeason 1Ep. 128

Monique Drummond (trailer)

Monique Drummond is the Founder of Relish, an insights agency working with leading brands. Relish thrives on insight, innovation and impact. Their team is driven by a desire to deliver results that will drive growth for their broad range of blue-chip clients.

May 16, 20212 min

Andrew Bloch on PR, performance & high growth businesses

Andre Bloch is the Founder and Non Executive Director of Frank. They are one of the UK’s most respected and award winning PR agencies. Clients include 20th Century Fox, Aldi, Burger King, Coca Cola. We talk about how he built Frank from the early days of 2000 to where they are now in 2021 with globally recognised brands, too many agency awards to mention. We talk about: What factors go into making PR campaigns successful. The metrics he uses to measure the health of his agency His process of rec...

May 10, 202159 minSeason 1Ep. 127

Andrew Bloch (trailer)

Andrew Bloch is a Non-Executive Director, Board advisor and consultant to several leading agencies and brands. He founded Frank, one of the UK’s most respected and award-winning consumer PR agencies. He’s been the official spokesperson and PR advisor to Lord Sugar for over 20 years and has handled the PR for all The Apprentice winners and their companies since the show started in 2005. Andrew is listed in the ‘PR Week Power Book'​ – 'The Definitive Guide To The Most Influential People in PR’ and...

May 09, 20212 min

Emma Thompson on agency positioning & work-life balance

Emma Thompson is the Head of Agency Consumer Brands for Golley Slater. She has over 20 years of marketing agency experience across brand, pharmaceutical, shopper and retail. Golley Slater is a 60-year-old integrated national agency. They have over 170 sector specialists and discipline experts and have an average client tenure of 10 years with some of the best in the business including P&G, Coca-Cola, Mitsubishi, The Welsh Government, Npower. If you are interested in: 🔸 Agency positioning 🔸...

May 05, 20211 hr 5 minEp. 126

Emma Thompson (trailer)

Emma Thompson is the Head of Agency Consumer Brands for Golley Slater. She has over 20 years of marketing agency experience across brand, pharmaceutical, shopper and retail. Golley Slater is a 60-year-old integrated national agency. They have over 170 sector specialists and discipline experts and have an average client tenure of 10 years with some of the best in the business including P&G, Coca-Cola, Mitsubishi, The Welsh Government, Npower.

Apr 27, 20212 min

Raffaele Apostoliti on leading EMEA B2B marketing

Raffaele Apostoliti is the President & CEO at Expandi Group. They are one of the biggest and most respected B2B agencies in the world. They serve brands like Microsoft, Microfocus, Samsung, IBM and Google to name a few. They employ more than 400 staff in marketing and operations and have a mission is to grow their clients business by building data-driven, performance-led and sales-oriented marketing programs. This is a masterclass in all things B2B marketing. He talks about how their service...

Apr 26, 20211 hr 1 minSeason 1Ep. 125
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