Christopher Engman discusses ABM & Megadeals
Jun 14, 2021•59 min•Season 1Ep. 132
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Episode description
Christopher Engman is the Co-Founder and Managing Partner of the Megadeals Advisory. He is the father of ABM and he invented IP targeting.
He’s been involved in hundreds of ABM campaigns for Fortune 500 businesses.
His methodology, Megadeals and his book and podcast by the same name is a playbook of how to do ABM properly and sell to complex organisations.
We talked about:
🔸 What led to Megadeals
🔸 How B2B marketing has evolved
🔸 How to run effective ABM campaigns
I came out of the conversation significantly wiser and generally more well versed in ABM and how to sell multibillion-pound deals.
If you only listen to one Agency Dealmasters episode this year, this is the one for you.
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