On Advertising is Dead host Varun Duggirala is joined by none other than storyteller Ankur Tewari as they talk about how artists find newer forms of expression and monetize their work, along with making distinctions between what is art and what is content. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Ankur Tewari on Twitter and Instagram @ankurtewari You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: h...
Oct 01, 2019•53 min•Season 1Ep. 45
What is a sub-culture? Why does everyone want to be a part of it? How does it work as an ecosystem? On this episode of Advertising is Dead, host Varun Duggirala is joined by Co-Founders of 4/4 Experiences, Himanshu Vaswani and Nikhil Udupa. They discuss their journey into music, along with the emergence and growth of subculture around content. Talk to Varun on Twitter and Instagram @varunduggi Talk to Himanshu Vaswani on Twitter and Instagram @himanshuvaswani Talk to Nikhil Udupa on Twitter and ...
Sep 24, 2019•48 min•Season 1Ep. 44
On this episode of Advertising is Dead, host Varun Duggirala is in the studio with Shamsuddin Jasani, Group MD at Isobar South Asia. Together they discuss the fact that the term 'digital agency' has become irrelevant and has rather evolved into an agency for the digital age. Talk to Varun on Twitter and Instagram @varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios , or any other podcast app. S...
Sep 17, 2019•49 min•Season 1Ep. 43
Content around music has evolved a lot. Aspects such as marketing have started to gain as much importance as the composition itself. On this episode of Advertising is Dead host Varun Duggirala is joined by the CEO and Co-founder of Big Bang Music, Gaurav Wadhwa. They delve into his journey from advertising to marketing and music. Talk to Varun on Twitter and Instagram @varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or ...
Sep 10, 2019•51 min•Season 1Ep. 42
On this episode of Advertising is Dead host Varun Duggirala is joined by the Head of Content, Influencer Marketing, and Brand Advocacy at Diageo India, Khushboo Benani. They discuss consumer behaviour, creator trends, being culturally relevant and how the knowledge of these aspects helps to build a brand. Talk to Varun on Twitter and Instagram @varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/io...
Sep 03, 2019•44 min•Season 1Ep. 41
This episode of Advertising is Dead features CEO and Co-Founder of Terribly Tiny Tales, Anuj Gosalia. Host Varun Duggirala discusses how Terribly Tiny Tales has evolved and found different ways to tell stories and created immersive content. They also speak about the emergence of different kinds of short-form content and how well they are being utilized. Talk to Varun on Twitter and Instagram @varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https...
Aug 27, 2019•50 min•Season 1Ep. 40
On this episode of Advertising is Dead, host Varun Duggirala is joined by his long-time friend Saurabh Bhowal as they discuss their efforts to create content from ideas that stem from both sides of the brain. The two discuss how to go about balancing mainstream and new-age content, along with balancing the business side and the creative side of the content. Talk to Varun on Twitter and Instagram @varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: h...
Aug 20, 2019•47 min•Season 1Ep. 39
On this episode of Advertising is Dead, our host Varun Duggirala speaks to the National Programming Head at Mirchi Love, Indira Rangarajan. They discuss how the world of radio is today and how it has evolved over time to become an ecosystem of content. They discuss how a modern radio professional wears a lot of hats and has evolved more into a modern media professional. Talk to Varun on Twitter and Instagram @varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app ...
Aug 13, 2019•52 min•Season 1Ep. 38
On this week’s episode, host Varun Duggirala is joined by Mr. Anant Rangaswamy, Editor of MELT on WION. They speak about how the space of advertising has grown through the years, and the explosion of the various mediums or platforms through which its done. Varun and Mr. Rangaswamy also discuss how despite the space becoming fairly complicated, ranging from Doordarshan to TikTok, ideation still remains on top and opportunities have significantly grown over time. Talk to Varun on Twitter and Insta...
Aug 06, 2019•49 min•Season 1Ep. 37
Communication is a funny word, it is something we use very loosely and many a time we get so tight-fisted on how it needs to be used especially in media and advertising space. Join Keya Madhvani, Head of Communications, Twitter India along with host Varun Duggirala as they talk about her professional journey, the importance and evolution of communication, and how platforms like Twitter have changed the way we have our conversations. They also touch upon Keya's love for podcasts. Talk to Varun on...
Jul 30, 2019•48 min•Season 1Ep. 36
It's a fanboy moment for Varun Duggirala as he is joined by entrepreneur Ronnie Screwvala on this episode. They talk about being an outsider in the media industry and he also shares tips for budding entrepreneurs. They also talk about the importance of scaling a business, and a whole lot more. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios , or any ...
Jul 23, 2019•26 min•Season 1Ep. 35
On this week's episode, host Varun Duggirala is joined by Gaurav Lulla, Co-Founder of Loose Cannons Content Studio. They talk about the importance of collaboration in the content industry and why it is important to define the role of an individual in an organization. They also speak about their mutual admiration for the brand Nike when it comes to brand communication and why some of the most successful brand communication strategies fail to get in business for the company. Talk to Varun on Twitt...
Jul 16, 2019•50 min•Season 1Ep. 34
On this week's episode, host Varun Duggirala is joined by Pratish Mepani, Founder & Creative Director at Starting Monday Design & Branding Co. Yes, he talks about how he came up with the name "The Starting Monday Design & Branding Co."? In this conversation, they also talk about how the concept of design in India has evolved over the years and the importance of it in trade and business. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome ...
Jul 09, 2019•53 min•Season 1Ep. 33
On this week's episode of Advertising is Dead, host Varun Duggirala is joined by Ashwin Suresh and Anirudh Pandita, founders of Pocket Aces. Their conversation answers the question of whether the content quality suffers from brands coming in. They also talk about the future and potential of Interactive online gaming in India. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS...
Jul 02, 2019•55 min•Season 1Ep. 32
On this week's episode of Advertising is Dead, host Varun Duggirala is joined by Ravina Rawal, Founder, and Editor of Dead Ant. Ravina talks about the evolution of the Indian comedy scene and the growth of regional comedy. She talks about how the name Dead Ant is inspired by a lame 90s joke and the future of her venture. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: htt...
Jun 25, 2019•48 min•Season 1Ep. 31
On this week's episode, host Varun Duggirala is joined by Sivaram Parameswaran, Senior Marketing Manager, LinkedIn. In this conversation, they talk about the dynamics of the brand - agency relationship, their mutual love for Rohit Shetty movies and the importance of sports in one's life. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios , or any other ...
Jun 18, 2019•56 min•Season 1Ep. 30
On this episode, Varun Duggirala is joined by Roopak Saluja, Founder and CEO of The 120 Media Collective. They talk about the value system followed by Roopak's organization, what is there in it for the advertising industry for the future, how competition helps organizations reinvent true potential and more. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today...
Jun 11, 2019•52 min•Season 1Ep. 29
On this week's episode, we have the man who has done it all - from being a DJ in Goa to a videogame tester, to a librarian at some point. He currently owns two media companies and you can occasionally spot him on José Covaco's videos. It's Cyril D'Abreo, Founder of 20watts and Mad Hatter Media. He joins host Varun Duggirala to talk about the early days of Channel V, problems with the media education system and their stint as gadget show hosts (name revealed in the episode). Talk to Varun on Twit...
Jun 04, 2019•54 min•Season 1Ep. 28
This week, host Varun Duggirala is joined by Sidharth Rao, CEO and Co-Founder of Dentsu Webchutney. Sidharth talks about the initial challenges he faced while setting up a digital marketing firm in 1999, mistakes he made as an angel investor, the importance of building and grooming talent and making them understand how the business works. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/a...
May 28, 2019•41 min•Season 1Ep. 27
On this week's episode, Harshad Chavan, Managing Director at Toast Events joins host Varun Duggirala to talk about his professional journey. From space selling for The Indian Express to hosting night club events to starting his own agency. He also talks about coming out of retirement to begin his second innings with Toast Events. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or...
May 21, 2019•47 min•Season 1Ep. 26
Since this is the 25th episode, we decided to change things up a little. We've put the host Varun Duggirala on the hot seat! That's right. He's the guest on his own podcast. So who's hosting? That's a surprise. Tune in to find out! Varun answers questions from the listeners and the amazing guests that we've had on the podcast so far. He talks about what it's like to be a podcast host, the difference between working on video content and audio content, the definition of being creative and a whole ...
May 14, 2019•1 hr 12 min•Season 1Ep. 25
On this episode, host Varun Duggirala is joined by Nikhil Taneja, Co-Founder and CEO of Yuvaa. They talk about the good old days of working at MTV, the concept and agenda of 'Yuvaa' and how addressing issues through a youth media organization helps the youth to voice their opinion. They further discuss the problems of young minds in today's times. Do you have any questions for Varun? Tweet to him @dailydement or write into us at @ivmpodcasts using #AIDAMA. You can also send us an email on shows@...
May 07, 2019•1 hr 2 min•Season 1Ep. 24
Advait Gupt, Founder and CEO of Supari Studios joins host Varun Duggirala as he walks down the memory lane and shares the story of their first project, which was a birthday video. They talk about non-fictional content production, branding, and the untapped potential of television as a content platform. Do you have any questions for Varun? Tweet to him @dailydement or write in to us at @ivmpodcasts using #AIDAMA. You can also send us an email on shows@indusvox.com . You can listen to this show an...
Apr 30, 2019•46 min•Season 1Ep. 23
Pranay Swarup, Co-Founder and CEO of Chtrbox, joins Varun Duggirala this week to dig deep into the space of influencer marketing. They talk about the overuse of the term 'influencers', understanding the authenticity of a creator's content, how Chtrbox contributes to the realm of people-powered marketing, the Fyre Festival fiasco, and a lot more. Do you have any questions for Varun? Tweet to him @dailydement or write in to us at @ivmpodcasts using #AIDAMA. You can also send us an email on shows@i...
Apr 23, 2019•45 min•Season 1Ep. 22
Saurabh Kanwar, Co-Founder of ATKT and Varun's ex-boss at Channel V is on this week's episode discussing the importance of giving campus students a platform to showcase their talent, why the influencer market in India is suffering, the evolution of the agency structure, the good ol' days of working at MTV and Channel V, and a whole lot more. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or ...
Apr 16, 2019•56 min•Season 1Ep. 21
What constitutes the ecosystem around talent? What does it take to be a talent manager today? What does it take to be a creator? Vijay Subramaniam, Co-Founder & CEO, KWAN Entertainment and Marketing Solutions, joins host Varun Duggirala on this episode. They talk about Kwan's highest representation at YouTube FanFest this year, going to school together, how Vijay went from being a metal drummer to managing mainstream talent, opening for Iron Maiden, and a lot more. Talk to Varun on Twitter -...
Apr 09, 2019•45 min•Season 1Ep. 20
Sunetro Lahiri and Prashant Kohli, Senior Creative Directors at The Glitch join host Varun Duggirala, Co-Founder and Content Chief at The Glitch to discuss the role of being a creative director. They also talk about their journey and experiences at the company, what kind of talent, advertising agencies are currently looking for and how to manage, adapt and evolve creatively in this constantly changing environment. Talk to Varun on Twitter - @dailydement You can listen to this show and other awes...
Apr 02, 2019•59 min•Season 1Ep. 19
Prashanth Challapalli, Chief Operating Officer at Leo Burnett Orchard joins host Varun Duggirala to discuss what's the role of an agency in this complex digital environment, transitioning from mainline to digital, the key things they look for when hiring, the evolution of 'working weekends' and how the concept needs to die, among other things. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android o...
Mar 26, 2019•49 min•Season 1Ep. 18
Writer and comedian, Naveen Richard, joins host Varun Duggirala to discuss his writing process and finding his source material, being a writer for a web series and integrating brands into it, why everyone must attend a stand-up workshop, tongue cleaners and more. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcas...
Mar 19, 2019•45 min•Season 1Ep. 17
Nirmika Singh, Executive Editor of Rolling Stone India joins host Varun Duggirala for a riveting conversation. They talk about: - The importance of understanding various nuances to be a music journalist - The rise of Indian hip-hop - How the music industry has changed over the years - Managing being a leader, journalist, poet, and musician among other roles - Creating a space that's conducive to more women leaders - What inspires her and more! Talk to Varun on Twitter - @dailydement You can list...
Mar 12, 2019•55 min•Season 1Ep. 16
