Pranay Swarup on People-Powered Influence
Episode description
Pranay Swarup, Co-Founder and CEO of Chtrbox, joins Varun Duggirala this week to dig deep into the space of influencer marketing. They talk about the overuse of the term 'influencers', understanding the authenticity of a creator's content, how Chtrbox contributes to the realm of people-powered marketing, the Fyre Festival fiasco, and a lot more.
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