Advertising is Dead: It's all Business with Varun Duggirala - podcast cover

Advertising is Dead: It's all Business with Varun Duggirala

IVM Podcastsivmpodcasts.com

Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.

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Episodes

Gaurav Kapur on The Untapped Potential Of Sports Media

Gaurav Kapur, widely known as the TV presenter, and also the Founder of Oaktree Creative Solutions, joins host Varun Duggirala. The former Channel V alumni talks about his journey to becoming a sports presenter, why creators need to be taking more risks, what we're not making enough of in sports content, ego management, the idea behind his YouTube show, Breakfast With Champions, and more. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podca...

Mar 05, 201955 minSeason 1Ep. 15

Viral Jani on The Bridge Between Platforms & Brands

The evolution for media companies is far beyond their box. Their growth now lies outside it. There are not only platforms for content but also companies that are better positioned to engage in multi-industry collaborations - companies that have the true pulse of the market culture they cater to. One such company is Times Bridge, of Times Group. Viral Jani, Senior Vice President, Investment Operations at Times Bridge, joins host Varun Duggirala on this week's episode to discuss all the intriguing...

Feb 26, 201942 minSeason 1Ep. 14

Amit Doshi and Kavita Rajwade: A Conversation About Conversations

Amit Doshi and Kavita Rajwade, Founder and Co-Founder of IVM Podcasts joins host Varun Duggirala, Co-Founder and Content Chief at The Glitch, to discuss the future of podcasting. They talk about how IVM Podcasts came into existence, the way brands can take advantage of this medium and how content consumption is changing at a rapid pace. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: ...

Feb 19, 201946 minSeason 1Ep. 13

Pooja Jauhari on Bringing Structure To Creativity

On this Valentine's Day edition, Varun Duggirala is joined by Pooja Jauhari, his wife, who's also CEO of The Glitch. They talk about how they met, how to make relationships work in the workplace, Pooja's role at The Glitch and how she's brought in structure to the creative agency. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at ht...

Feb 12, 201940 minSeason 1Ep. 12

Shreyas Srinivasan on Why Engineers Excel At Creativity

Shreyas Srinivasan, Founder & CEO of Insider, joins host Varun Duggirala (who's also his batchmate from engineering college), on this week's episode. They discuss how technology has been a large force to alter the media, content and advertising landscape and how it's changed the way we interact with content. They also answer burning questions like why there are so many engineers in the creative space. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows...

Feb 05, 201942 minSeason 1Ep. 11

Priyanka Khimani on Understanding IP & Creative Rights

In today's era of creativity, having someone to advise you on the complexities and realities of your rights is a requisite. As a creator, you ought to understand the fundamentals of copyright, piracy, intellectual property and licensing. Join Priyanka Khimani, Founder & Partner, Anand & Anand & Khimani along with host Varun Duggirala as they discuss the importance of seeking legal counsel as a creator. Talk to Varun on Twitter - @dailydement You can listen to this show and other awes...

Jan 29, 201941 minSeason 1Ep. 10

Anshulika Dubey on Crowdfunding For Creators

Traditionally, creators haven't faced as much of a creative block as they have a monetary block. With the advent of crowdfunding platforms, the consumer helps fund the content they want to consume. It's patronage that helps enrich the arts. In this evolving landscape, companies like Wishberry are players to watch. Anshulika Dubey, Co-Founder and COO of Wishberry joins host Varun Duggirala, Co-Founder and Content Chief at The Glitch to talk about what Wishberry does, the evolution of branded cont...

Jan 22, 201940 minSeason 1Ep. 9

Rituparna Som on The Editorial Landscape & The Cultural Filter

Today, content is all-encompassing and brands need to be part of relevant content that's both credible yet engaging. And that's why the word 'journalist' is too narrow to describe the editorial landscape. Tune in to this fun and free-wheeling conversation with Editor-in-Chief of Vice India, Rituparna Som and host Varun Duggirala who discuss how the definition of journalism evolved, Vice's cultural ethos, finding work-life balance in the media space and more. Talk to Varun on Twitter - @dailydeme...

Jan 15, 201943 minSeason 1Ep. 8

Roshan Abbas on Live Events 101

Roshan Abbas has worn many hats over the years - whether it's radio, television, his company Geometry Encompass, Kommune or the SpokenFest. On this episode, he paints a picture in the theatre of our minds about how you can sell a dream, and dives into the world of live events with host Varun Duggirala. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out...

Jan 08, 20191 hr 1 minSeason 1Ep. 7

Karthik Nagarajan Wrapping Up 2018 in Advertising

2018 has been an interesting and transitional year - a year that has defined many aspects of the advertising and media space. To look back at the year that was and the year that 2019 will be, Karthik Nagarajan, Chief Content Officer at Wavemaker joins Varun Duggirala, Co-Founder and Content Chief and The Glitch. You can follow Karthik's new show, The Filter Koffee Podcast here: http://ivmpodcasts.com/the-filter-koffee Talk to Varun on Twitter - @dailydement You can listen to this show and other ...

Jan 01, 201948 minSeason 1Ep. 6

Sagar Gokhale on Marrying Brands with Creators

While we are surrounded by creators, there are also those who have built the ecosystems around them, to help grow, encourage and amplify their message and content. Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by Sagar Gokhale, COO, Qyuki to talk about marrying brands with creators, what Qyuki does, discovering exceptional talent through media platforms, and more. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podcas...

Dec 25, 201843 minSeason 1Ep. 5

Vinodh Bhat: When Audio Is On The Rise, You Monetize

When you look around, everyone has earphones plugged in. It makes you wonder, what are they listening to? Is it just music, or is there a whole other medium that has been growing and expanding? Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by Vinodh Bhat, Co-Founder, President & Chief Strategy Officer at JioSaavn to talk about the audio streaming platform's origin story, how they worked with over 200 brands, the top song of 2018, how did their partnership with Jio mat...

Dec 18, 201849 minSeason 1Ep. 4

Akshaara Lalwani on The blurred line between PR & Digital Marketing

What's the deal with PR in the digital age? How have the lines blurred between what PR agencies have traditionally done and end up doing now? Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by Akshaara Lalwani, CEO of Communicate India. She clears the air about the preconceived notions people tend to have about PR, influencer marketing, and other aspects about the industry. They also talk about crisis management, and a list of things you should never have in your LinkedIn b...

Dec 11, 201836 minSeason 1Ep. 3

Kunal Jeswani on Why Chaos is Good

How is traditional advertising getting swept away in this new age of digital disruption? Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by Kunal Jeswani, CEO of Ogilvy India, who's spent over 20 years in the industry. They talk about how advertising has changed, both from a legacy and agency perspective, Ogilvy's secret sauce and its evolution over the years, and also address the looming 'adpocalypse'. Talk to Varun on Twitter - @dailydement You can listen to this show and...

Dec 04, 201844 minSeason 1Ep. 2

Rohit Raj: The Glitch in the System

How does breaking the rules work in your favour? Find out from two men who had no background in advertising and are now Co-Founders of one of India's most successful creative agencies. Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by his partner, Rohit Raj, Co-Founder and Creative Chief at The Glitch, to talk about how serendipity has played a key role in their journey, why they named their company 'The Glitch', our evolving consumption patterns and answer the critical qu...

Nov 27, 201853 minSeason 1Ep. 1

Ep. 00: Introduction

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper in...

Nov 01, 201850 sec0
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