Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you na...
Aug 21, 2024•36 min
Welcome to the Ad Nerds Podcast, the ultimate resource for anyone invested in the world of advertising. Hosted by Spanky Moskowitz, a nearly 40-year veteran in the industry, this episode dives deep into the complex world of AI and intellectual property. Special guest and IP attorney James Smedley joins Spanky to discuss the legal intricacies of using AI in advertising. From who owns the content created by AI to the potential pitfalls small businesses might face, this episode provides valuable in...
Jun 28, 2024•21 min
Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you na...
Jun 14, 2024•24 min
Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise t...
Jun 07, 2024•36 min
On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a significant move into live sports. Meanwhile, Apple faces backlash for a controversial ad, leading to an apology from their VP of Marketing. Spanky also explores the importance of sensory advertising, the rising customer acquisition costs for DTC brands, and how Amazon could be their savior. Plus, h...
May 15, 2024•21 min
In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the platform for a personal public service announcement. Recently diagnosed with lower colorectal cancer, he discusses his experiences with the medical world, his impending treatment journey, and how he expects to be stepping away from the podcast for a few months. He emphasized the importance of routine co...
Jun 28, 2023•12 min
In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspectives in its marketing strategy to the creative journey sparked by Amtrak's collaboration with the X Games. Spanky shares his take on the fascinating integration of AI in Away's marketing campaigns and contemplates the potential minefield that Pride month represents for brands attempting to strike a ...
Jun 27, 2023•12 min
In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of programmatic ads and new throat tools, highlighting the alarming reality that advertisers are losing 23% of their programmatic ad dollars due to a lack of transparency. The discussion then takes a fascinating turn towards the revolutionary advent of Generative AI and AI hallucinations, and how these ...
Jun 19, 2023•13 min
In this captivating episode of Ad Nerds, Spanky whisks us on a fascinating journey across diverse marketing landscapes. From Tony the Tiger stirring controversy at the Tony Awards to the questionable effectiveness of buyer personas in advertising, the discussion takes unexpected turns. Spanky also delves into Timberland's iconic crossover into hip-hop culture and Roku's bold foray into new ad formats. He wraps up with an insightful analysis of McDonald's playful 2023 campaign by DDB Slovenia. Th...
Jun 16, 2023•14 min
In this episode of Ad Nerds Podcast, aired on WEDNESDAY, June 14, 2023, (not Tuesday) host 'Spanky' Moskowitz delves into the essence of Apple's brand strategy, the exciting collaboration between Papa John's and Doritos aimed at the Gen Z market, and the AI-driven billboard rivalry between fast food giants McDonald's and Burger King. Spanky emphasizes how Apple's innovation, user experience, strong ecosystem, and ability to adapt have contributed to its immense success. He also highlights the ef...
Jun 14, 2023•18 min
Spanky Moskowitz, the host of the Ad Nerd Podcast, enlightens us about some intriguing developments in the advertising world today. The US Open has called in big Hollywood names, Jason Bateman and Will Arnett, to spearhead their humor-filled advertising campaign, hoping to draw in more viewers and add a layer of fun to the sporting event. Meanwhile, brands like The North Face, Vans, and General Mills are focusing on sustainable and regenerative agriculture to appeal to environmentally conscious ...
Jun 06, 2023•15 min
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz delivers diverse advertising industry news, ranging from a viral TikTok wedding catering strategy by Chili's to an exciting music-oriented summer campaign launched by Pepsi in collaboration with Apple and global hitmaker Bad Bunny. He also shares a success story from a local pizza joint and the recent move of Kraft Heinz into the frozen food aisle with their beloved mac and cheese. Moreover, he discusses the stance of Walmart during ...
Jun 05, 2023•15 min
In the latest episode of the Ad Nerds Podcast, the host 'Spanky' Moskowitz talks to special guest Gary Vaynerchuk, an entrepreneur and internet personality known for his work in digital marketing and social media. Gary shares insights from his unique entrepreneurial journey, including his early days of running a lemonade stand and flipping baseball cards, as well as his successful venture into the liquor business that boosted the family's brand value from $3 million to $60 million. The conversat...
Jun 02, 2023•12 min
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Channel's operations in Spain and Italy, transforming the former into the world's largest out-of-home advertiser. It also deliberates on the appropriate timing for outdoor media purchases. Spanky moves onto the rebranding strategy of Dannon's Light and Fit yogurt, emphasizing its commitment to quality,...
May 31, 2023•18 min
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses the importance of humor in advertising and how it can connect with audiences on a deeper level. He provides practical advice on the appropriate use of humor in messaging, keeping it light and positive while avoiding anything offensive. He also talks about the increasing digitization of advertising in New York City's subway system through programmatic ad buying, and how it's attracting new brands to the Metropolitan Transit ...
May 30, 2023•17 min
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides a detailed analysis of several recent developments in the world of advertising. He begins by delving into the intriguing concept of beer brand Corona establishing a prison soccer league in Mexico, with the hope of facilitating reform and promoting its brand. Spanky then addresses a controversial business deal involving Meta and Giffy that was deemed anti-competitive in the UK, and has subsequently been taken over by Shutters...
May 23, 2023•18 min
In this episode of the Ad Nerds podcast, we deep dive into the big headlines of the ad industry. Facebook reels from a hefty 1.2 billion euro fine for breaching EU data transfer regulations, and we discuss what this means for small business owners. Next, we examine the recent departure of Diego Scotti, former CMO of Verizon, and the implications it holds for the telecom giant. Walmart's Senior Manager of Social Campaign and Commerce, Lina Zhao, makes waves in the social media shopping realm, pro...
May 22, 2023•15 min
In this episode of the Ad Nerds Podcast, host 'Spanky' delves into a range of timely topics, offering an insightful perspective on the world of advertising. He discusses Screenvision's fresh strategy to allure advertisers, the effectiveness of cinema ads compared to television, the significance of engaging content. Spanky also sheds light on YouTube's new advertising model featuring unskippable ads and highlights the innovative collaboration between the Royal Bank of Canada and Apple. The episod...
May 19, 2023•14 min
In this episode of the Ad Nerds Podcast, our host Spanky brings you the latest news from the advertising industry. Elon Musk discusses his interest in exploring advertising as a means to expand beyond Tesla's existing user base. Get ready for an exciting lineup of stories, including Pepsi's partnership with Apple Music for the "Press Play on Summer" campaign, the return of BMW Films with the thrilling short film "The Calm," and Car Driving Schools in France going the extra mile to provide lifts ...
May 18, 2023•10 min
In this episode of the Ad Nerds Podcast, hosted by Spanky, the discussion covers Lipton's new Hard Tea campaign and why he ripped on them so hard yesterday and how brands like Kaiyo and Furnish are taking steps to address the issue of waste and promote sustainability in the furniture industry. The importance of circular furniture efforts being both financially and environmentally beneficial is emphasized. The episode also touches on the topic of feeling inadequate on social media and emphasizes ...
May 16, 2023•17 min
On this episode of the Ad Nerds Podcast, Spanky, starts with the exciting news of Johnny Depp signing a record-breaking deal with Dior for a men's fragrance. Frosty Jack Cider's first TV ad is also highlighted, followed by insights on how businesses can create simple ads. The podcast delves into VisitFinland's secret to happiness, revealing how a tourism promotion transformed into a global movement. Additionally, Spanky expresses his disappointment with Lipton's "Summer Cooler" ad campaign, emph...
May 15, 2023•19 min
In this exciting episode of the Ad Nerds Podcast, hosted by Spanky, we cover a range of intriguing topics. First up, we discuss the major announcement of Linda Yaccarino, NBC's Advertising Chief, being named the new CEO of Twitter. Then, we dive into the Y and Z effect on Mother's Day, exploring how big brands are leveraging emotions to forge connections with moms this year. We also highlight Walmart's generous giveaway of 20,001 year-long Walmart Plus memberships to new moms. Curious about how ...
May 12, 2023•17 min
In this episode of the Ad Nerds Podcast, hosted by Spanky, the team discusses the fine line between creativity and effectiveness in advertising, exploring the question of how crazy is too crazy when it comes to ad campaigns. They emphasize the real risk in marketing, which is wasting advertising dollars, and highlight the importance of finding the right balance between innovation and practicality. The episode also delves into a strange annual phenomenon in the district of Euro, explores the emer...
May 11, 2023•18 min
On today's Ad Nerds podcast, host Spanky Moskowitz covers a variety of topics related to advertising and marketing. Vattenfall, a Swedish energy company, has collaborated with organic cosmetics brand co GERD to create an industrial-strength face mist made from fossil-free hydrogen emissions. Lisa Loeb makes a comeback for Old Bay seasoned Goldfish in a new ad campaign featuring a remake of her famous song with lyrics made from social media posts from fans. Audio marketing is shown to be highly e...
May 09, 2023•18 min
In this episode, Spanky discusses Nickelodeon's rebranding efforts and the importance of evaluating a brand's core identity when considering a rebrand. He also talks about Geico's new campaign featuring actor/comedian Will Arnett and the use of partnerships and storytelling in effective advertising campaigns. Finally, Spanky discusses Meta's ongoing issues with ad delivery and the challenges faced by smaller businesses seeking refunds. Key moments: Nickelodeon's rebranding efforts (1:03) Geico's...
May 08, 2023•17 min
On this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses various advertising and marketing news. He talks about how watching TV with captions can save your vision and the campaign created by VisionWorks to encourage regular eye exams. Spanky also emphasizes the benefits of paid media and advertising and how it can generate faster results and increase brand awareness. The episode also includes a discussion on Anheuser Busch's decision to triple Bud Light's marketing spend this sum...
May 05, 2023•15 min
In this episode of the Ad Nerds podcast, hosted by Spanky Moskowitz, the news covers a range of topics from the world of advertising. Young Gravy has created a new track for Dr. Pepper's latest product and has also designed an exclusive merchandise line. Open Fortune, a company that produces ad campaigns within fortune cookies, has seen a shift in marketing budgets from sports sponsorships to fortune cookie advertising. UberEATS is pushing into the grocery delivery business and allowing CPGs to ...
May 04, 2023•17 min
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz covers a range of topics including the launch of Fetch Pale Ale by pet insurance company Fetch, a new trend in influencer marketing where sales-based payment structures with affiliate links are becoming more prevalent, Dove's new campaign tackling the issue of anorexia by challenging societal norms surrounding beauty standards, and the use of AI-generated playlists as a targeting signal by Treble Music. The podcast also shares tips f...
May 03, 2023•16 min
In the Ad Nerds podcast episode, the host, Spanky Moskowitz, discusses how experiential marketing is getting a boost from AI, how Olliv, a new cryptocurrency exchange, launched its first national campaign targeting everyday people by poking fun at Tech bros, Amazon's new approach to NFL advertising, and how small businesses can utilize LinkedIn to effectively connect with their ideal followers. Additionally, a campaign by Mr. President for Whitman's Woodsmen whiskey featuring hardworking beavers...
May 02, 2023•17 min
In this episode of the Ad Nerds Podcast, host Spanky shares news and insights from the advertising industry. YouTube announced new advertising formats for its short-form video platform, Shorts. WPP, the agency holding company, is embracing generative AI in advertising. Small businesses can create impactful advertising campaigns using user-generated content, social media platforms, and DIY video tools. Teleflora's new Mother's Day campaign uses user-generated content to capture the emotion of par...
May 01, 2023•19 min
