In this episode of the Ad Nerds Podcast, host Spanky Moskowitz talks about the importance of using concrete language in ads to make them more memorable. Studies have shown that people remember concrete phrases better than abstract ones because our brains can visualize the concrete things, making them stick in our minds. The podcast also covers examples of effective advertising campaigns, including Corona Peru's collaboration with artist Eddie Merida to create a unique and sustainable out-of-home...
Apr 28, 2023•14 min
In this episode of the Ad Nerds Podcast, Spanky discusses the shifting landscape of British advertising, the creative Huggies Diapers ad celebrating baby bottoms, how Ad Zombies can elevate a brand, LinkedIn's new Call to Action button for Premium Business subscribers, and an intriguing campaign from a chicken brand that doesn't make sense but makes chicken. Spanky also delves into the impact of TikTok haul videos on dollar stores, attracting younger shoppers daily. Key moments: British Advertis...
Apr 27, 2023•12 min
In this episode of the Ad Nerds Podcast, Spanky Moskowitz shares stories about the latest news in the advertising industry. Listeners learn about how artificial intelligence (AI) can be used as a tool to enhance creativity and how AI educators and influencers can provide valuable insights into the field. The podcast also explores how companies like Barbie are becoming more inclusive and how some agencies like BBDO Worldwide are cautious about using generative AI tools. Additionally, the episode ...
Apr 26, 2023•15 min
In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses how b2b campaigns can use humor to market their products and services, the importance of using YouTube shorts for small businesses, Taco Bell and Doja Cat's successful influencer marketing campaign, Heinz's hot dog pact campaign, and the use of AI in the 2023 NFL draft's generative AI artwork. Spanky provides tips on how small businesses can create humorous ads that connect with their target audience, and highlights the suc...
Apr 25, 2023•16 min
In this episode of the Ad Nerds Podcast, Ken 'Spanky' Moskowitz discusses the latest trends and news in the advertising industry. He talks about the new fully flushable period pad brand called Fluus and emphasizes the importance of a simple and easily understandable message. He then explains programmatic ads and why they are disliked by many due to their lack of human touch. Spanky also covers Google's plans to use artificial intelligence for ad products, the increasing popularity of performance...
Apr 24, 2023•18 min
In this episode of the Ad Nerds Podcast, host Spanky discusses creative and humorous marketing campaigns from the dairy and restaurant industries. He also explores how AI can make businesses more profitable, the spending habits of different generations during economic uncertainty, and the power of social media platforms, especially among Gen Z customers. Lastly, Spanky reminds listeners that effective messaging is key to a successful advertising campaign. Key Moments: Dairy industry vs. plant-ba...
Apr 21, 2023•16 min
In this episode of Ad Nerds, Spanky highlights some interesting stories from the advertising world. He starts off by talking about Wingstop's funny training video and shares some tips on how to navigate the wild holiday season. The discussion then moves on to the EU's new rules for political advertising, the influence of TikTok on consumer behavior, and the controversial marketing tactics of PearPop. Spanky discusses Motor Trend's Super Turbo Stories and ends the episode discussing WPP and their...
Apr 20, 2023•16 min
In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses how marketers can keep up with changes in the world. Moskowitz emphasizes the importance of using artificial intelligence and machine learning to work faster and more creatively, talking to customers to understand their needs, having quick access to data, working collaboratively with colleagues, and being inclusive and respectful. Moskowitz also discusses several key moments, including the new California almond milk ad feat...
Apr 19, 2023•15 min
In this episode of Ad Nerds, the host Spanky discusses the importance of rebranding and using mascots to promote businesses. He explores the campaigns of big brands such as McDonald's, United Airlines, and Velveeta. Additionally, he talks about TikTok's trend cycle and the increasing trend of B2B companies investing in brand marketing. The episode also features a creative challenge presented to the hosts by a funeral home chain. At the end, Spanky talks about the importance of creativity and uni...
Apr 18, 2023•16 min
In this episode of the Ad Nerds podcast, host Spanky Moskowitz talks about the power of Sonic branding in advertising, citing examples from his own experience working with big brands like Budweiser and ESPN. He also discusses how small businesses can use augmented reality (AR) and shoppable technology to engage with customers, citing American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens. Spanky also talks about the Cleveland Cavaliers' use of AR...
Apr 17, 2023•16 min
In this episode of Ad Nerds, Spanky talks about the Milk PDP and Gail’s experience and what marketers can learn from it. He also discusses a free tool called Google’s Drops that every advertiser needs, and the impact it can have on businesses. Spanky also mentions how Kroger used AI to personalize display ads for their new grocery delivery service, leading to a 259% surge in web traffic and a 16% increase in sales. Finally, Jack in the Box's collaboration with Weedmaps for the 4/20 cannabis holi...
Apr 14, 2023•12 min
n this episode of the Ad Nerds podcast, Spanky talks about the latest trends in advertising. He starts by discussing how advertisers are spending more money with Facebook’s AI tool. He then moves on to talk about Hulu making it easier for advertisers to get in front of customers. Spanky emphasizes that now is the time for small businesses to create solid ads. He also talks about the benefits of brands working together to create something cool. The episode then shifts focus to AI and its increasi...
Apr 13, 2023•14 min
In this episode of the Ad Nerds podcast hosted by Spanky Moskowitz, he discusses the new California Privacy Protection Agency's effort to regulate the use of artificial intelligence (AI) to combat algorithmic discrimination. He also talks about the risks associated with using AI in advertising and suggests six things companies should do to use AI safely. Spanky then highlights a fun new campaign launched by Hanes for its Gen Z-targeted Hanes Originals collection that takes viewers back to 1901 a...
Apr 12, 2023•11 min
In this episode of the Ad Nerds podcast, Spanky shares some interesting news from the advertising industry. Twitter is no longer an independent company after merging with a shell firm, and Brian Cox is set to star in a new campaign for Direct TV. The United States Golf Association (USGA) is trying to diversify its appeal and has chosen new agencies to work with. Contextual targeting is also making a comeback in the ad world. Spanky also talks about how companies are now hiring fractional executi...
Apr 11, 2023•13 min
In this episode of the Ad Nerds podcast, host Spanky Moskowitz covers several stories related to advertising and marketing. H&R Block has released a series of ads taking a swipe at TurboTax's "Don't Do Your Taxes" campaign, urging people to do their taxes instead. Domino's Pizza has launched a new service that allows customers to order using Apple CarPlay, turning their cars into ordering devices. AI-enabled search engines may impact affiliate marketing, but publishers who adapt to new SEO t...
Apr 11, 2023•14 min
In this special edition of the Ad Nerds podcast, host Spanky Moskowitz answers the question of why his podcast sounds so different from others. He attributes it to his background in the radio industry, the use of jingles produced by a professional production company, and a broadcast-quality mic processor called the DBX 286 S, which eliminates room noise and enhances sound quality. He also discusses the cameras he uses and his recording process. Moskowitz encourages listeners to reach out to him ...
Apr 08, 2023•7 min
In this edition of the Ad Nerds podcast, host Spanky Moskowitz covers a variety of news from the advertising industry. Subway and Cadbury have teamed up to offer a limited edition sandwich in time for Easter. Saxxs, a men's underwear brand, blew up Walter White's underwear. The Italian government has banned the use of chat GPT. Ad sales on TikTok increased, despite the app facing regulatory issues in several countries. The podcast also suggests using Giphy to create branded GIFs as a cost-effect...
Apr 07, 2023•12 min
In this episode of Ad Nerds, Spanky Moskowitz discusses how video ad spending will outpace social media for the first time in 10 years, with the CTV market expected to reach $43-45 billion in the next three years. He talks about Dove's billboard made of syringes raising awareness about toxic beauty standards on young girls, Klondike's new campaign asking what people's hometowns would do for a Klondike bar, and Ryan Reynolds' new ads for Mountain. Finally, Spanky provides a beginner's guide to ad...
Apr 07, 2023•14 min
In this episode, Spanky discusses Microsoft's confirmation of placing ads in chat, how creators are our future, LinkedIn's new feature of multi-forwarding and Creator Mode, and Elon Musk's announcement of Twitter checkmark. Additionally, he covers Pot Noodle's unconventional solution for fixing potholes in the UK. Microsoft confirms its intention to monetize the platform by placing ads in chat (1:37) https://techcrunch.com/2023/03/29/that-was-fast-microsoft-slips-ads-into-ai-powered-bing-chat/ C...
Apr 05, 2023•16 min
In this episode, Spanky discusses how brands are using social listening tools to engage with their customers, such as Chips Ahoy. He also highlights how brands are working to close the equity gap for college athletes and how one business scored an NFL player endorsement, and the importance of thinking outside the box when looking for opportunities. Spanky also shares tips on how TikTok is competing for ad dollars, focusing on making the transition from organic to paid ads smooth for small busine...
Apr 05, 2023•16 min
In this episode of the Ad Nerds Podcast, Spanky Moskowitz covers a range of topics related to the advertising industry. He discusses the recent rush of people claiming brand name accounts on photo-sharing app Laminate, Budweiser's vinyl beer coasters that feature music from up-and-coming Brazilian artists, Twitter's massive revenue drop, and the growing popularity of podcasts. He also encourages businesses to start their own podcasts and provides tips for creating content that adds value to list...
Apr 04, 2023•15 min
In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses Heineken's $100 million marketing budget for their new low-calorie lager and what small business owners can learn from it. He also talks about the growth of chat GPT and the potential impact of AI on jobs, as well as Google's new Ads Transparency Center. In addition, he highlights a creative marketing campaign by Take 5 Carwash that uses pigeon poop to give away free car washes and build brand awareness. Throughout the epis...
Mar 31, 2023•15 min
In this episode of the Ad Nerds podcast, the host Spanky Moskowitz discusses how Chipotle is turning viral TikTok trends into a long-term marketing strategy, and how other restaurants can do the same by experimenting with menu hacks and partnering with influencers. The episode also covers tips for building an effective marketing plan, the drawbacks of programmatic ad buying, and the rising trend of consumers requesting companies to delete their personal data. Spanky also shares an interview with...
Mar 31, 2023•14 min
In today's episode of the Ad Nerds Podcast, 'Spanky' discuss the recent open letter signed by tech experts and scientists calling for a pause in the development and testing of super-powerful AI systems, such as GPT-4 and GPT-5, due to concerns about job loss, misinformation, and even the possibility of AI replacing humans altogether. He also covers the launch of the Advertising Alliance for Mental Health, a free mental health platform for those in the advertising industry, as well as a new campa...
Mar 30, 2023•13 min
In this episode, we discuss the future of short-form video and its profitability compared to the old model. We explore the land grab opportunity that Facebook Reels presents and share a Viral Hook of the Day. We also share tips on how to find new content ideas and how Facebook is killing video ads. We debate whether shorter or longer, more polished videos are preferred and finish off by discussing Pepsi's new logo and the reasoning behind its design. Highlight times: Short-form video is proving ...
Mar 29, 2023•15 min
