Fr 4/14 - Google Drops A Free Spy Tool | Jack Blazes New Trails | How AI Increased Sales For Kroger
Apr 14, 2023•12 min
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Episode description
In this episode of Ad Nerds, Spanky talks about the Milk PDP and Gail’s experience and what marketers can learn from it. He also discusses a free tool called Google’s Drops that every advertiser needs, and the impact it can have on businesses. Spanky also mentions how Kroger used AI to personalize display ads for their new grocery delivery service, leading to a 259% surge in web traffic and a 16% increase in sales. Finally, Jack in the Box's collaboration with Weedmaps for the 4/20 cannabis holiday, and their new pineapple express milkshake.
Key Moments
- Got Milk had its moment, but now it's Mooooved over (1:04)
- The launch of Google’s Drops tool (3:05)
- Kroger’s successful use of AI to personalize display ads (4:58)
- How to effectively allocate a marketing budget (7:04)
- Jack in the Box’s upcoming 4/20 promotion (8:45)
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