Fr 5/5 - TV Is Good For Your Vision | Paid Vs. Organic | Bud Light Buys Their Way Back | King Merch

On this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses various advertising and marketing news. He talks about how watching TV with captions can save your vision and the campaign created by VisionWorks to encourage regular eye exams. Spanky also emphasizes the benefits of paid media and advertising and how it can generate faster results and increase brand awareness. The episode also includes a discussion on Anheuser Busch's decision to triple Bud Light's marketing spend this summer and brands capitalizing on the coronation of King Charles the Third in Britain.

Key Moments:

• VisionWorks creates a campaign to encourage regular eye exams (1:21)
• Benefits of paid media and advertising (3:38)
• Anheuser Busch triples Bud Light's marketing spend (8:49)
• Brands capitalize on the coronation of King Charles the Third (12:37)

Links:

Visionworks Subtitles Campaign: https://www.adweek.com/brand-marketing/visionworks-cleverly-uses-film-subtitles-to-give-audiences-an-eye-test/

BAM League: https://bamleague.com/

PetSmart Charities Campaign with Dana Carvey: https://www.adweek.com/creativity/dana-carvey-plays-king-charles-iii-in-charming-petsmart-charities-ad/

Bud Light's Increased Marketing Spend: https://www.adweek.com/brand-marketing/bud-light-to-triple-summer-ad-spend-ab-inbev-ceo-silent-on-lgbtq-stance/