What happens when you invite AI onto a podcast about podcast advertising? In this episode Claude “Buttery” joins Stew Redwine to break down ads from McDonald’s, Chumba Casino, ISSA, and Meta, exploring why so many podcast ads are starting to sound like radio. Together they unpack host reads, authenticity, Audiolytics™ scores, and the difference between brand advertising and direct response. In this episode: • Why some podcast ads still sound like radio • Why host-read ads still work • Brand ads ...
May 09, 2026•25 min•Season 4Ep. 3
Audio is different. Not better. Not worse. Different.In this episode, Rahul Sabnis (President & Chief Creative Officer at iHeartMedia) breaks down the idea of “Guaranteed Human”, and why, in a world of AI-generated everything, audio might be the last place where trust still lives.We get into what makes podcasts fundamentally different from video, why attention in audio works the way it does, and how the industry is thinking about AI, voice cloning, and the future of creative.This isn’t theor...
Apr 20, 2026•1 hr 8 min•Season 4Ep. 2
Ad Infinitum returns for Season 4, and for the first time, we’re on video. To kick things off, I brought back the very first guest ever on the show: Dallas Taylor, host of Twenty Thousand Hertz, founder of Defacto Sound, and now creator of the fast-growing video channel DallasTaylor.mp3. In this episode, Dallas shares the moment he almost quit podcasting entirely, and the simple insight that changed everything. Two circles. One for podcast audiences. One for YouTube. That realization led to a co...
Mar 07, 2026•1 hr 13 min•Season 4Ep. 1
In the Season 3 Finale of Ad Infinitum, host Stew Redwine hands the mic to producer Jeanna Isham for a special editorial episode - no ad roundup, no scoring, no guest interview - just a wide-angle story about the history of audio advertising and why sound has always been the hidden power in advertising, regardless of how it shows up. Jeanna frames audio history as a monarchy: King Radio establishes the original six “sonic laws” that still govern the medium today - Attention, Trust, Memory, Proxi...
Jan 28, 2026•1 hr 7 min•Season 3Ep. 22
What if the key to unlocking your creativity lies in the simple act of making things without waiting for permission? Join host Stew Redwine as he dives deep into this compelling question with his longtime friend Michael Olson, the brilliant creator and head writer of Young Jedi Adventures . Michael's journey from college days at Biola University, where he co-founded the Guerrilla Film Society, to becoming a pivotal voice in children's animation is a testament to the power of instinct, momentum, ...
Dec 11, 2025•45 min•Season 3Ep. 21
Have you ever wondered how some brands' audio ads seem to effortlessly influence your decisions while MOST fade into oblivion? Join host Stew Redwine as he dives deep into the fascinating world of behavioral science and marketing with the renowned expert Richard Shotton, author of the groundbreaking book "Hacking the Human Mind." In this riveting episode of Ad Infinitum , Redwine and Shotton explore the psychological principles that govern human decision-making and how brands can leverage these ...
Nov 27, 2025•1 hr•Season 3Ep. 20
What if the secret to successful audio advertising lies not in flashy production, but in the authenticity of your message? Join host Stew Redwine as he sits down with Brandon Beville, a seasoned producer for Morning Wire at The Daily Wire, to explore the essence of authenticity in audio advertising. With years of experience in both TV and audio production, Brandon brings invaluable insights into how tone and conviction can create a powerful bond of trust with listeners. His expertise in creative...
Nov 19, 2025•45 min•Season 3Ep. 19
Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild. This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades. Featuring analysis of: Washable Sofas FanDuel Be...
Nov 15, 2025•21 min•Season 3Ep. 18
What truly makes audio ads resonate with listeners? Join us for a deep dive into the world of audio advertising with Stew Redwine, the VP of Creative Services at Oxford Road, as he shares his invaluable insights from a live talk at Podcast Movement 2024 in Washington, D. C. Stew is a seasoned expert in the field of podcast advertising, known for his innovative approach to creative audio ads that captivate and convert. His experience is a treasure trove of knowledge for anyone looking to elevate ...
Oct 10, 2025•21 min•Season 3Ep. 17
What if the key to unlocking your brand's potential lies in the sound of your advertising? In the latest episode of Ad Infinitum , host Stew Redwine dives deep into the dynamic world of audio advertising alongside his insightful guest, Juniper—an innovative AI collaborator shaping the future of marketing. Together, they unpack the findings from Magellan AI's July 2025 report, revealing which brands are boldly increasing their investments in audio advertising and why this trend is revolutionizing...
Sep 26, 2025•22 min•Season 3Ep. 16
What happens when the helmets come off in audio advertising? At the 2025 Chief Audio Officer Summit, industry leaders gathered not to pitch, but to share—openly debating the toughest challenges in podcasting and audio. In this special episode, Stew Redwine sits down with Kraig T. Kitchin to unpack the insights, optimism, and candid conversations that defined this year’s CAO Summit at Terranea Resort. You’ll learn: Why vulnerability—not bravado—sparked the most valuable breakthroughs. How the ind...
Sep 09, 2025•26 min•Season 3Ep. 15
In this special live edition of Ad Infinitum , Executive Creative Director Stew Redwine takes the stage at Podcast Movement 2025 to deliver the third installment of his talk: What Makes Audio Ads Work . This time, Stew makes it practical. With stories, data, and a few unexpected metaphors (including his dog, Maverick), he breaks down six essential lessons every marketer, podcaster, and advertiser can put into practice immediately: Host’s Voice – Keep the ad in the authentic sound of the person l...
Aug 30, 2025•19 min•Season 3Ep. 14
What does it truly mean to be creative in an ever-evolving landscape of audio advertising? Join host Stew Redwine as he dives deep into this compelling question with Shelby Hayden Craig, a pivotal figure at Oxford Road who has been instrumental in shaping innovative creative strategies in the realm of audio ads. With a unique perspective from his base in Australia, Shelby brings a fresh outlook on how to stay ahead in the creative process, making this episode a must-listen for anyone involved in...
Aug 19, 2025•55 min•Season 3Ep. 13
What if the secret to captivating audio advertising lies not in flashy gimmicks, but in strategic planning? Join host Stew Redwine in this enlightening episode of Ad Infinitum , where he dives deep into the world of audio advertising with industry experts Stephen Abraham and Giles Martin. Together, they unravel the nuances of the British approach to advertising strategy, which prioritizes meticulous planning and a profound understanding of the audience over mere spectacle. With a wealth of exper...
Jul 16, 2025•52 min•Season 3Ep. 12
In this special episode of Ad Infinitum , Stew shares the full video version of his talk at Podcast Movement Evolutions in Chicago, 2025. From sonic branding and memory science to host trust and the rise of video, this talk explores what truly makes audio ads work today—and what we may need to let go of to make them work better. You’ll hear about: The NBC chimes and the power of sound branding Why “I use this and you should too” outperforms everything How generative AI risks making dull ads fast...
Jul 16, 2025•13 min•Season 3Ep. 11
Ever heard a Broadway ballad about bathroom fixtures? Or a devilish ditty about selling tires? From the 1950s to the 1980s, America’s biggest brands—Ford, Xerox, American Standard—commissioned full-scale, professional musicals for their employees , not the public. These “industrial musicals” were staged at sales conventions, lavish one-night-only productions designed to inspire, educate, and entertain. And they worked. In this special crossover episode, written & produced by Amelia Tait and ...
Jun 09, 2025•32 min•Season 3Ep. 10
In Season 3 Episode 7 of Ad Infinitum , Stew Redwine is joined by Antonio Coronado —aka Agent 004 , aka Antoniolytics™ —and together, they delve a critical point in the history of Audiolytics™ - the proprietary ad grading and devopment framework developed and used by OXFORd - the early days of human grading, and what happens when AI takes the wheel. As the ad industry hits an inflection point—with AI tools being mandated at major platforms like Spotify—Antonio and Stew unpack what machines can d...
May 29, 2025•42 min•Season 3Ep. 9
Why does comedy work in audio ads—and why don’t more brands take the leap? In Season 3 Episode 6 of Ad Infinitum, Stew Redwine is joined by improv legends Wayne Brady and Jonathan Mangum , co-hosts of Wayne Brady's What If?! with Jonathan Mangum , to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data, riff on Stew's obsession with the comedic potential for life insurance ads, improvise jingles, and roast real radio spots from recent top spenders ...
May 15, 2025•47 min•Season 3Ep. 8
In this brief bonus episode of Ad Infinitum , Stew Redwine shares a short audio story created for the Twenty Thousand Hertz “Sound Off” competition. “The Sound of Falling” features original 1980s tape recordings of Stew’s grandfather, Herold Redwine, recounting his harrowing experience of being shot down in WWII, parachuting from a burning B-17, surviving as a prisoner of war in Stalag Luft VI, and enduring the brutal 68-day “Black March.” With audio production by Zach Hahn and sound design by J...
May 10, 2025•6 min•Season 3Ep. 7
In this episode of Ad Infinitum , host Stew Redwine is joined by commercial director Jordan Brady and Amplifi Media CEO and NYU professor Steven Goldstein to confront a fast-growing threat in the world of advertising: AI Slop . Used by Steven in a blog post earlier this year , “AI Slop” refers to the dull, generic content flooding our feeds—fueled by AI tools used without intention or craft. This episode pulls back the curtain on how these tools are transforming creative work—for better and wors...
Apr 22, 2025•50 min•Season 3Ep. 6
In this special live episode of Ad Infinitum - brought to you by Sounds Profitable - host Stew Redwine assembles the Audio Avengers — Arielle Nissenblatt ( Earbuds Podcast Collective , Pinwheel), Adam McNeil ( Adopter Media ), Amelia Coomber ( Podscribe ), and Paul Riismandel ( Signal Hill Insights )—for an unfiltered, in-person conversation recorded at the Sounds Profitable Lounge at Podcast Movement Evolutions 2025 in Chicago. Together, they tackle one of the industry’s most pressing (and pola...
Apr 09, 2025•29 min•Season 3Ep. 5
In this episode of Ad Infinitum , host Stew Redwine is joined by Eric Molinsky —journalist, audio producer, and host of Imaginary Worlds —to explore how advertising creates universes of its own through storytelling, sound design, and the audience’s imagination. Ads aren’t just persuasive messages—they’re narrative constructs. Just like great novels or blockbuster movies, audio ads have the power to build immersive worlds. Whether it’s the cinematic lore of Apple, the absurdist multiverse of Geic...
Apr 05, 2025•53 min•Season 3Ep. 4
In Ad Infinitum Season 3, Episode 3 - "Sonic Justice," Stew Redwine is joined by legal entrepreneur, founder of 1-800-NOCUFFS , and audio ad icon Darren Kavinoky to explore how bold, memorable local radio spots can deliver attention, affinity, and action in a sea of sameness from many Brand (bland) advertisers. We can all recite the jingles and often preposterous intonations and taglines of local radio advertisers. They are founders and small business owners like Darren who have to lay it all on...
Mar 27, 2025•53 min•Season 3Ep. 3
In this episode of Ad Infinitum , host Stew Redwine explores the evolving landscape of brand safety and suitability in audio advertising —a critical challenge as brands navigate an ever-changing media environment. Joining the conversation is Suzanne Rico , journalist and host of The Man Who Calculated Death , a podcast that dives into her family’s history and its resonance in today’s world. Together, they unpack the nuances of brand safety , from navigating advertiser concerns to the complexity ...
Mar 01, 2025•46 min•Season 3Ep. 2
Ad Infinitum S3E01 | Audio is for the Children Episode Summary: In the Season 3 premiere of Ad Infinitum , host Stew Redwine explores the unique dynamics of audio advertising in fiction and kids & family podcasts. Joined by Deborah Goldstein and Jeremy Westphal from Gen Z Media , this episode unpacks the persuasive power of storytelling-driven audio ads and how they influence both young listeners and the adults making purchasing decisions. Gen Z Media has mastered the art of crafting immersi...
Feb 14, 2025•1 hr 1 min•Season 3Ep. 1
In the Season 2 Finale of Ad Infinitum , host Stew Redwine and guest producer Jeanna Isham explore sonic branding's evolution, impact, and future through conversations with everyone from the inventors of audio logos we all know and love to current audio alchemists helping shape the sonic strategies of blue-chip brands around the world: Colleen Fahey , US Managing Director at Sixième Son Steve Keller , Sonic Strategy Director at SiriusXM Joel Beckerman , CEO of Made Music Studio Lisa DeStefano , ...
Jan 31, 2025•57 min•Season 2Ep. 14
In 2025's inaugural Ad Infinitum episode, Stew gathers an all-star panel to dissect Amazon's multi-million-dollar podcast advertising strategy. Joined by Amelia Coomber , CMO at Podscribe; Adam McNeil , SVP of Client Services at Adopter Media; Paul Riismandel , President of Signal Hill Insights; and Arielle Nissenblatt , founder of Earbuds and podcasting advocate, the group dives deep into a series of Amazon audio ads and doesn't pull any punches. From candid critiques to constructive insights, ...
Jan 03, 2025•48 min•Season 2Ep. 13
In this special episode of Ad Infinitum , Stew Redwine explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes , President of Benztown and host of Chachi Loves Everybody , and Masa Patterson , VP of Operations at Benztown. The trio dives into a live demonstration of Spec AI , an innovative tool that streamlines the creation of professional audio advertisements by generating scripts, selecting music, and producing mixed spots in real-time. Listeners gain insights i...
Dec 13, 2024•26 min•Season 2Ep. 12
Season 2, Episode 11: "The Authors of Audio Branding." In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding: Colleen Fahey , U.S. Managing Director at Sixième Son, and Larry Minsky , Professor at Columbia College Chicago, and co-authors of Audio Branding: Using Sound to Build Your Brand & Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement . We will be discussing the evolution of what we know of as Audi...
Nov 27, 2024•48 min•Season 2Ep. 11
In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell , Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising. Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Cait...
Oct 30, 2024•44 min•Season 2Ep. 10
