#116 - Treating the Reader’s Time As More Valuable Than Your Own
Conversation with Josh Bernoff, the best-selling author of four books including "Writing without Bullshit" and he’s a subject matter expert at helping people communicate more clearly

Conversation with Josh Bernoff, the best-selling author of four books including "Writing without Bullshit" and he’s a subject matter expert at helping people communicate more clearly
Conversation with JT Benton, the Founder and CEO of WorkBook6, a partner development firm for customer acquisition and engagement strategies, and he’s a subject matter expert at direct response and affinity marketing
Conversation with Dave Frankland, the CEO at Customer Strategy Architects, a speaker, and the coauthor of “Marketing to the Entitled Consumer, How to turn unreasonable expectations into lasting relationships”
Conversation with Guy Kawasaki, the chief evangelist of Canva, a brand ambassador for Mercedes-Benz, an executive fellow of the Haas School of Business (UC Berkeley), the former Chief Evangelist of Apple, a trustee of the Wikimedia Foundation, and the author of 15 books including some of the most highly respected in business including "The Art of the Start 2.0", "The Art of Social Media", "Enchantment", and "Wise Guy"
Conversation with Tongtong Gong, the COO and Co-founder of Amberdata and she’s a subject matter expert in blockchain technology
Conversation with Geoffrey Wilcoxson, a senior digital marketer at Digital Current and a subject matter expert at content strategy and Search Engine Optimization
Conversation with Matt Britton, the Founder & CEO at Suzy, a consumer intelligence platform, a speaker, an author, and a subject matter expert at youth demographics with Gen Y and Gen Z
Conversation with Lori Blumenstock, the small business owner of Your Fairy Godmother, an online rental boutique of high-end couture costumes and outfits, and she’s a subject matter expert at creating a unique experience for her customers
Conversation with Matt Vinson, the Director of Digital Marketing at Daytona International Speedway and he’s a subject matter expert at sports and digital marketing
Conversation with Tracy Swedlow, the co-founder and CEO of TMRW, the parent company of InteractiveTV Today and the TV of Tomorrow Show, conferences held annually in San Francisco (June) and New York City (December); and she’s a subject matter expert in the TV ecosystem
Conversation with Doug Browne, the President of the Peabody Hotels and Resorts, the south’s grand hotel, and he’s a subject matter expert at customer experience and customer service
Conversation with Brienna Pinnow, the Co-Founder and Principal Consultant of Blinc Digital Group and she’s a subject matter expert at data and omni-channel marketing and advertising
Part 2 Conversation with Minter Dial, an award-winning Author, Storyteller, Filmmaker, and Professional Speaker on brand and digital strategy and a specialist in digital transformation. We discuss his newest book “Heartificial Empathy” where he makes the case for why empathy is not only teachable but a requirement for success in business and in life.
Conversation with Jeanne Bliss, the founder and CEO of Customer Bliss, the Co-Founder of The Customer Experience Professionals Association, and she has pioneered the role of the Chief Customer Officer having held the role of CCO several times at companies including Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations
Conversation with Martin Lindstrom, a marketing legend, one of TIME magazine’s “World’s 100 Most Influential People;” one of the Top 50 thought leaders in the world; the author of several New York Times and Wall Street Journal best-selling books, including “Buyology,” “Brandwashed,” and “Small Data;” and he is a trusted brand-and-innovation advisor and expert who works with many of the Fortune 100 including McDonald’s, Pepsi, American Express, Microsoft, Disney, and more
Conversation with Collin Colburn, an Analyst with Forrester, one of the most influential research and advisory firms in the world, and he’s a subject matter expert on research focused on paid search, SEO, Amazon advertising, and voice search
Conversation with Michael Brenner, the CEO of the Marketing Insider Group, a CMO influencer, Keynote Speaker, an Author, and a leading voice on B2B and Content Marketing
Conversation with Ann Handley, a writer, a digital marketing pioneer, a Wall Street Journal best-selling author, an entrepreneur, and a great keynote speaker. Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She runs the MarketingProfs B2B Marketing Forum and she is the world’s first Chief Content Officer.
Conversation with Jay Baer; the author of 6 best-selling business books, the founder of 5 multi-million dollar companies, a frequent emcee and keynote speaker and one of fewer than 200 living members of the Professional Speakers Hall of Fame, and he’s a subject matter expert at word of mouth marketing
Conversation with Joe Pulizzi, an entrepreneur and the founder of the Content Marketing Institute, the Content Marketing World conference, and the Orange Effect Foundation; a bestselling author; keynote speaker; and a subject matter expert on Content Marketing
Conversation with Chis Penn, the Co-Founder and Chief Innovator at Trust Insights, an Author, and he’s a recognized thought leader on digital marketing, marketing technology, and AI
Conversation with Scott Brinker, the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com, the Program Chair of the MarTech Conference, a subject matter expert at marketing technology, and yes he’s the guy behind the MarTech 5000 landscape graphic
Conversation with Anita Breareton, the founder and CEO of Cabinet M, and she’s a subject matter expert at marketing technology stacks
Conversation with Dimitrios Paraginis, a social media and community manager at Cogeco Peer 1, and he’s got great hands-on experience across a lot of different verticals managing social
Conversation with Dr. Natalia Wiechowski, a personal branding strategist and keynote speaker and she’s the Middle East’s leading Edutainer
Conversation with Priscilla McKinney, the President and CEO of Little Bird Marketing and she’s a subject matter expert in Branding and Digital Marketing
Conversation with David Walsh, the President and Co-founder of Visiqua and a subject matter expert in performance marketing and pay per call traffic
Conversation with Erin Brenner, the CEO of Right Touch Editing and she’s a subject matter expert in content copywriting and editing
Conversation with Jason Katz, the founder and principal for Growth Marketing Advisors and he’s a subject matter expert in marketing technology.
Conversation with Olga Andrienko, the Head of Global Marketing at SEMrush and she’s a subject matter expert in competitive intelligence in online marketing