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A Shark's Perspective

Kenneth Kinneyasharksperspective.com
“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.
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Episodes

#115 - An Affinity for Strategic Partnership Marketing

Conversation with JT Benton, the Founder and CEO of WorkBook6, a partner development firm for customer acquisition and engagement strategies, and he’s a subject matter expert at direct response and affinity marketing

Apr 11, 201939 minEp. 115

#114 - Are You Marketing to the Entitled Consumer

Conversation with Dave Frankland, the CEO at Customer Strategy Architects, a speaker, and the coauthor of “Marketing to the Entitled Consumer, How to turn unreasonable expectations into lasting relationships”

Apr 08, 201945 minEp. 114

#113 - A Wise Guy

Conversation with Guy Kawasaki, the chief evangelist of Canva, a brand ambassador for Mercedes-Benz, an executive fellow of the Haas School of Business (UC Berkeley), the former Chief Evangelist of Apple, a trustee of the Wikimedia Foundation, and the author of 15 books including some of the most highly respected in business including "The Art of the Start 2.0", "The Art of Social Media", "Enchantment", and "Wise Guy"

Apr 01, 201935 minEp. 113

#110 - Consumer Insights for Gens Y and Z

Conversation with Matt Britton, the Founder & CEO at Suzy, a consumer intelligence platform, a speaker, an author, and a subject matter expert at youth demographics with Gen Y and Gen Z

Mar 25, 201930 minEp. 110

#109 - Your Fairy Godmother

Conversation with Lori Blumenstock, the small business owner of Your Fairy Godmother, an online rental boutique of high-end couture costumes and outfits, and she’s a subject matter expert at creating a unique experience for her customers

Mar 22, 201925 minEp. 109

#108 - Daytona at 200 mph

Conversation with Matt Vinson, the Director of Digital Marketing at Daytona International Speedway and he’s a subject matter expert at sports and digital marketing

Mar 20, 201934 minEp. 108

#107 - The TV of Tomorrow

Conversation with Tracy Swedlow, the co-founder and CEO of TMRW, the parent company of InteractiveTV Today and the TV of Tomorrow Show, conferences held annually in San Francisco (June) and New York City (December); and she’s a subject matter expert in the TV ecosystem

Mar 18, 201930 minEp. 107

#105 - One Channel of TV and Digital

Conversation with Brienna Pinnow, the Co-Founder and Principal Consultant of Blinc Digital Group and she’s a subject matter expert at data and omni-channel marketing and advertising

Mar 13, 201935 minEp. 105

#28 - Part 2 - Heartificial Empathy Is the New Black

Part 2 Conversation with Minter Dial, an award-winning Author, Storyteller, Filmmaker, and Professional Speaker on brand and digital strategy and a specialist in digital transformation. We discuss his newest book “Heartificial Empathy” where he makes the case for why empathy is not only teachable but a requirement for success in business and in life.

Mar 11, 201930 minEp. 104

#104 - How to Create a Blissful Customer Experience

Conversation with Jeanne Bliss, the founder and CEO of Customer Bliss, the Co-Founder of The Customer Experience Professionals Association, and she has pioneered the role of the Chief Customer Officer having held the role of CCO several times at companies including Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations

Mar 08, 201937 minEp. 103

#103 - How to Make Transformational Change with a Marketing Legend

Conversation with Martin Lindstrom, a marketing legend, one of TIME magazine’s “World’s 100 Most Influential People;” one of the Top 50 thought leaders in the world; the author of several New York Times and Wall Street Journal best-selling books, including “Buyology,” “Brandwashed,” and “Small Data;” and he is a trusted brand-and-innovation advisor and expert who works with many of the Fortune 100 including McDonald’s, Pepsi, American Express, Microsoft, Disney, and more

Mar 05, 201949 minEp. 102

#102 - Do the Research

Conversation with Collin Colburn, an Analyst with Forrester, one of the most influential research and advisory firms in the world, and he’s a subject matter expert on research focused on paid search, SEO, Amazon advertising, and voice search

Feb 28, 201939 min

#101 - The ROI of Your Content

Conversation with Michael Brenner, the CEO of the Marketing Insider Group, a CMO influencer, Keynote Speaker, an Author, and a leading voice on B2B and Content Marketing

Feb 26, 201948 minEp. 101

#100 - Shark Presents the 100th Episode with the Queen of Content

Conversation with Ann Handley, a writer, a digital marketing pioneer, a Wall Street Journal best-selling author, an entrepreneur, and a great keynote speaker. Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She runs the MarketingProfs B2B Marketing Forum and she is the world’s first Chief Content Officer.

Feb 22, 201952 minEp. 100

#99 - Alpacas, Talk Triggers, and Unicorn Cornbread

Conversation with Jay Baer; the author of 6 best-selling business books, the founder of 5 multi-million dollar companies, a frequent emcee and keynote speaker and one of fewer than 200 living members of the Professional Speakers Hall of Fame, and he’s a subject matter expert at word of mouth marketing

Feb 20, 201951 minEp. 99

#98 - The Godfather of Content Marketing

Conversation with Joe Pulizzi, an entrepreneur and the founder of the Content Marketing Institute, the Content Marketing World conference, and the Orange Effect Foundation; a bestselling author; keynote speaker; and a subject matter expert on Content Marketing

Feb 18, 201948 minEp. 98

#97 - AI and the Rise of the Machines Learning

Conversation with Chis Penn, the Co-Founder and Chief Innovator at Trust Insights, an Author, and he’s a recognized thought leader on digital marketing, marketing technology, and AI

Feb 15, 201930 minEp. 97

#96 - The Art of the MarTech 5000 Landscape

Conversation with Scott Brinker, the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com, the Program Chair of the MarTech Conference, a subject matter expert at marketing technology, and yes he’s the guy behind the MarTech 5000 landscape graphic

Feb 14, 201931 minEp. 96

#95 - Does Your MarTech Stack Up

Conversation with Anita Breareton, the founder and CEO of Cabinet M, and she’s a subject matter expert at marketing technology stacks

Feb 12, 201931 minEp. 95

#94 - Who Owns Social

Conversation with Dimitrios Paraginis, a social media and community manager at Cogeco Peer 1, and he’s got great hands-on experience across a lot of different verticals managing social

Feb 11, 201936 minEp. 94

#91 - Want More Pay Per Calls

Conversation with David Walsh, the President and Co-founder of Visiqua and a subject matter expert in performance marketing and pay per call traffic

Feb 04, 201931 minEp. 91

#90 - How to Create Compelling Copy

Conversation with Erin Brenner, the CEO of Right Touch Editing and she’s a subject matter expert in content copywriting and editing

Jan 25, 201933 minEp. 90
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