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A Shark's Perspective

Kenneth Kinneyasharksperspective.com
“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.
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Episodes

#87 - How to Create Content for Your Internal Teams

Conversation with MaryAnn Holder-Browne, the Chief Marketing Officer at One Network and she’s a subject matter expert in B2B content marketing, especially for internal sales teams

Jan 18, 201921 minEp. 87

#86 - Non-Obvious Trends for the Future

Part 1 Conversation with Rohit Bhargava, the best-selling author of “Non-Obvious”, a professor, keynote speaker, an entrepreneur, and the founder and Chief Trend Curator for the Non-Obvious Company

Jan 16, 201925 minEp. 86

#84 - Marketing and Effective Sales Enablement

Conversation with Pam Didner, the author of “Effective Sales Enablement,” a speaker, adjunct professor, strategist, Fortune 100 senior marketer, and a subject matter expert on sales enablement

Jan 11, 201932 minEp. 84

#83 - The Science of CRO

Conversation with Brian Massey, the original Conversion Scientist™, founder of Conversion Sciences, and a subject matter expert in Conversion Rate Optimization

Jan 09, 201939 minEp. 83

#82 - Rethink Your Marketing

Conversation with Tom Shapiro, the CEO of Stratabeat, an agency focused on helping mid-sized B2B companies grow through marketing, branding, and design; and he’s also the author of “Rethink Your Marketing”

Jan 07, 201931 minEp. 82

#81 - Digital Transformation and People and Marketing Soup

Conversation with Samuel Monnie, the Director of Marketing Capability leading digital transformation at Campbell Soup Company and he’s a subject matter expert on helping improve marketers’ behaviors and capabilities in order to adapt and thrive within Digital Transformation

Jan 04, 201938 minEp. 81

#80 - Prescription for a Great Customer Experience

Conversation with Todd Unger, the Chief Experience Officer and Senior VP of Physician Engagement at the American Medical Association and he’s a subject matter expert on Customer Experience

Jan 02, 201936 minEp. 80

#79 - Home Services and Leads and the PX

Conversation with Catherine Sutterlin, the Director of Client Success, Home Services for PX, and a subject matter expert in customer acquisition for home services

Dec 28, 201832 minEp. 79

#78 - Does Funny Work

Conversation with Mike Albanese, a stand-up comedian, an actor, and the emcee and host to many of the Digital Summit marketing conferences throughout the country and he’s a subject matter expert at funny content

Dec 26, 201831 minEp. 78

#77 - An Entrepreneur, a CDP, and a Pearl

Conversation with Matt Freedman, the cofounder of Pearl, a Customer Data Platform, and he’s a subject matter expert at customer data and ecommerce

Dec 21, 201826 minEp. 77

#75 - Funny Is the Marketoonist

Conversation with Tom Fishburne, the Founder and CEO of the Marketoonist, Author of "Your Ad Ignored Here," and a subject matter expert at using humor in content marketing

Dec 17, 201841 minEp. 75

#74 - The Godfather of CDP

Conversation with David Raab, the Founder and CEO of the Customer Data Platform Institute and he’s a subject matter at marketing technology and analytics

Dec 14, 201828 minEp. 74

#73 - Facebook Likes Visual Storytelling

Conversation with Gladys Rosa Mendoza, an Innovation Strategist and Design Researcher at Facebook and she’s a subject matter expert at social media and visual storytelling

Dec 12, 201826 minEp. 73

#72 - How to Have the Mindset of a Digital Transformation Leader

Conversation with Arti Sahgal, a Senior Digital Marketing and Transformation Leader at one of the world's largest beer companies, a tech entrepreneur, and a subject matter expert at digital transformation and eCommerce demand generation

Dec 10, 201837 minEp. 72

#70 - How to Be a Better Data-Driven Marketer

Conversation with Chad Engelgau, the Chief Marketing Officer and Head of Strategy of Acxiom, one of the most well respected data companies in the world, and a true subject matter expert at data-driven marketing.

Dec 05, 201830 minEp. 70

#69 - Stories of SAP and B2B Content

Conversation with Ginger Shimp, the Senior Marketing Director at SAP, one of the world’s largest technology brands, and a subject matter expert at B2B content marketing and storytelling.

Dec 03, 201842 minEp. 69

#68 - IT Fought Marketing and MarTech Won

Conversation with Jeff Brittain, the VP and Global Head of IT for Strategic Marketing, Innovation, & Development at Bayer Consumer Care and a subject matter expert at helping companies adapt digital technologies and leverage marketing for better consumer insights.

Nov 30, 201831 minEp. 68

#67 - Big Talk That Goes Viral

Conversation with Kalina Silverman, the founder of BIG TALK, a Fulbright Scholar, and the creator of an award-winning viral video and global social impact project that helps people connect through more meaningful conversations.

Nov 28, 201824 minEp. 67

#66 - Brand Reputation Matters

Conversation with Joe Fuca, the CEO of Reputation.com and a subject matter expert in Online Reputation Management.

Nov 26, 201835 minEp. 66

#64 - Prodotto of Good Marketing

Conversation with Chris Darner, the Executive Director of Product at The Venetian Resort & Casino and Las Vegas Sands Corporation and a subject matter expert at product management to improve the customer experience.

Nov 19, 201824 minEp. 64

#63 - Headhunting Marketers

Conversation with Jerry Bernhart, the founder of Bernhart Associates Executive Search and a highly experienced recruiter with three decades of experience and subject matter expertise focused solely on helping marketers get hired.

Nov 16, 201840 minEp. 63

#62 - Build or Buy Your Tech Stack

Conversation with Liora Simozar, a Senior Product Manager at Clutter with subject matter expertise at product marketing within a startup.

Nov 14, 201825 minEp. 62

#61 - Interconnected TV Campaigns

Conversation with Sona Pehlivanian, the Vice President of Addressable Campaign Management and Operations at New York Interconnect and a subject matter at leveraging data for more effective TV and cross channel campaigns.

Nov 12, 201827 minEp. 61

#59 - How Accurate Is Your Data

Conversation with Josh McGrail, Vice President at Accudata Integrated Marketing and a subject matter expert in leveraging data for behavioral analytics and strategic audience targeting.

Nov 07, 201835 minEp. 59

#58 - What Is Your Personal Data Worth

Conversation with Jodi Daniels, a Certified Informational Privacy Professional, the Founder of Red Clover Advisors, and a subject matter expert in online data strategy.

Nov 05, 201832 minEp. 58
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