#146 - Need More Attribution
Conversation with Jeff Greefield, the Co-Founder and Chief Attribution Officer of C3 Metrics and he’s a subject matter expert at attribution in media
Jul 16, 2019•49 min•Ep. 146
A Shark's Perspective
“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.
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Episodes
#145 - Better TV and Video Creative for a Branded Response
Conversation with Meryl Draper, the CEO and Founder of Quirk Creative, an award-winning and WBE-certified video advertising agency, and she’s a subject matter expert in brand response TV and Video advertising
Jul 08, 2019•35 min•Ep. 145
#144 - What Do You Want Your Audience to Remember
Conversation with Dr. Carmen Simon, the founder of Memzy, an instructor at Stanford University, an author, and she’s a subject matter expert who holds doctorates in both instructional technology as well as cognitive psychology
Jul 01, 2019•38 min•Ep. 144
#143 - Fashion Model Marketing
Conversation with Renata Kaczoruk, a high-end fashion model who has walked the most famous runways in the world, appeared on the cover of a 2019 Playboy in Poland where she was featured in an interview about feminism, a celebrity who appeared on a European version of Dancing with the Stars, an influencer with a large international following, the Co-Founder of Girls in Tech Poland, and a digital marketer
Jun 28, 2019•35 min•Ep. 143
#142 - In the Water with a BILLSHARK
Conversation with Steve McKean, the CEO and Co-Founder of BILLSHARK, a marketing and technology entrepreneur, and a subject matter expert at starting and scaling technology companies with go-to-market strategies
Jun 26, 2019•30 min•Ep. 142
#141 - Live from DigiMarCon with the Future Miss Great Britain
Conversation with Shelley Grierson, the Director of Marketing for Space Between, a UK-based company improving online journeys in eCommerce through the application of consumer psychology technology and she’s the host of a LinkedIn Local Ladies group in the UK, which is helping support and mentor women in leadership roles in business
Jun 24, 2019•26 min•Ep. 141
#140 - Nobody Is Out There Pondering Your Brand
Conversation with Adam Pierno, the AVP of Marketing Strategy at Arizona State University, the author of “Specific,” a speaker, podcast host, and a subject matter expert as a strategist
Jun 19, 2019•45 min•Ep. 140
#139 - Brand Aid for Your Personal Reputation
Conversation with Larry Linne, the author of “Brand Aid” and also “Brand Damage”, the CEO of Incite Performance Group, a former NFL player, a micro economist entrepreneur, and a subject matter expert at helping people and business leaders reach new heights
Jun 17, 2019•37 min•Ep. 139
#138 - A Data QB at the San Fran TVOT Show
Conversation with Steve Young, the Vice President of Advanced Media at DataLab USA and he’s a subject matter expert in the TV industry, data, and TV ad sales
Jun 14, 2019•26 min•Ep. 138
#137 - The Summit of Marketing Analytics
Conversation with Jim Sterne, the Founder of the Marketing Analytics Summit, the Director Emeritus of the Digital Analytics Association, a speaker, author, and a subject matter expert at marketing and web analytics
Jun 10, 2019•34 min•Ep. 137
#136 - The Fashion of It
Conversation with Amy Riordan, the Chief Experience and Marketing Officer of Curetê, a high-end apparel and fashion retailer, and she’s a subject matter expert at brand strategy, marketing, and customer and digital experience
Jun 06, 2019•45 min•Ep. 136
#135 - Digital Analytics for a Data-Driven World
Conversation with Marilee Yorchak, the Executive Director of the Digital Analytics Association and she’s a subject matter expert at helping marketers and businesses build a better digital world through data
Jun 03, 2019•35 min•Ep. 135
#134 - Impact, Influence, and Being Social
Conversation with Jen Morilla, an impact travel influencer and blogger, brand and social media consultant, and founder and storyteller of The Social Girl Traveler
May 30, 2019•41 min•Ep. 134
#133 - Shakespeare the Storytelling Marketer
Conversation with Ed Shimp, a writer, book author, narrator, adjunct professor, video creator recognized as one of YouTube’s 10 EDU Gurus, and he’s a subject matter expert at storytelling
May 28, 2019•32 min•Ep. 133
#132 - Call Center Collaboration
Conversation with Marcos Alonso, the Sr. Director, Head of Enterprise Employee Support Services at The Learning House, a division of Wiley, and he’s a subject matter expert on call centers
May 24, 2019•31 min•Ep. 132
#131 - Helvetica Now, Humor, and Storytelling
Conversation with Bill Connolly, the Director of Content at Monotype, an author, speaker, comedian, and he’s a subject matter expert at creative storytelling
May 22, 2019•29 min•Ep. 131
#130 - TV and Video from Screen to Screen
Conversation with Michael Beach, the CEO of Cross Screen Media and the founder and editor of State of the Screens, a weekly newsletter focused on the industry, and he’s a subject matter on TV and video advertising
May 20, 2019•35 min•Ep. 130
#129 - The Power You Give to Your Story
Conversation with Klyn Elsbury, a bestselling author, trainer, renowned speaker, certified Neuro-Linguistic Programming practitioner, Cystic Fibrosis advocate and survivor, and she was featured on NBC Nightly News with a story about the high cost of prescription drugs
May 17, 2019•41 min•Ep. 129
#128 - Creating Value in a Retail Community
Conversation with Shenhav Kimhi, the General Manager North America of Digital & E-Commerce at Crabtree & Evelyn and she’s a subject matter expert in marketing and digital media
May 15, 2019•38 min•Ep. 128
#127 - The Bloggist Everywhereist
Conversation with Geraldine DeRuiter, an acclaimed author, world-renowned public speaker, the voice behind the award-winning Everywhereist blog recognized by Time Magazine, and she’s a James Beard Award winner
May 13, 2019•49 min•Ep. 127
#126 - What Is Your Data Roadmap
Conversation with Bruce Biegel, the Senior Managing Director of the Winterberry Group, a strategic consulting firm, and he’s a subject matter expert in data strategy and in marketing and advertising services
May 10, 2019•31 min•Ep. 126
#125 - Shaking Hands on LinkedIn
Conversation with Michaela Alexis, a LinkedIn speaker, trainer, strategist, creator, and she’s a subject matter expert on personal branding
May 08, 2019•43 min•Ep. 125
#124 - Building Innovative Digital Products to Solve Problems
Conversation with Ronak Patel, the CEO of Sunflower Lab, and he’s a subject matter expert at building custom software solutions
May 06, 2019•24 min•Ep. 124
#123 - Getting Executive Buy-In for Content Marketing
Conversation with Deana Goldasich, the CEO of a Well Planned Web, an agency focused on B2B, and she’s a subject matter expert in content marketing
May 03, 2019•33 min•Ep. 123
#122 - An Influential Middle Pager
Conversation with Cathy Williamson, a fashion and lifestyle blogger of “The Middle Page” who was also featured on NBC Nightly News with a story about the changing face of retail as well as her success as an influencer
May 01, 2019•33 min•Ep. 122
#121 - Learn Your Target Audience
Conversation with Rachel Zugschwert, the VP of Marketing at Lerner Publishing Group and she’s a subject matter expert in the children’s book publishing industry and for knowing her target audience
Apr 29, 2019•38 min•Ep. 121
#120 - Lead Generation for Dummies and Smarties
Conversation with Dayna Rothman, the author of “Lead Generation for Dummies,” the VP of Marketing at Mesosphere, and she’s a subject matter expert at revenue-driven demand generation and content
Apr 25, 2019•31 min•Ep. 120
#119 - The Wizard of Whiteboards and an SEO Legend
Conversation with Rand Fishkin, the CEO and Co-Founder of SparkToro, the previous co-founder of Moz and Inbound.org, who has dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World”
Apr 22, 2019•54 min•Ep. 119
#118 - There's an App for That
Conversation with Rob Volk, the founder and CEO of Foxbox Digital, and he’s a subject matter expert at building mobile apps and digital products
Apr 19, 2019•31 min•Ep. 118
#117 - Keep Climbing and Never Give Up
Conversation with Sean Swarner, a motivational speaker, author, performance coach, world record holder, a two-time terminal cancer survivor, the story of a documentary on Amazon “True North,” and the only person in history to climb the highest mountain on every continent, trek to the South & North Poles, and complete the Hawaii Ironman - all with one lung; and he’s a subject matter expert at being positive despite the odds
Apr 17, 2019•42 min•Ep. 117
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