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A Shark's Perspective

Kenneth Kinneyasharksperspective.com
“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.
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Episodes

#204 - Live from LeadGenerationWorld2020 - Parts 2, 3, and 4

Conversations with Mike Ferree, the CEO and Founder of Lead Generation World, a conference whose mission is to help companies and individuals navigate the lead generation ecosystem; Rich Kahn, the CEO and Co-Founder of Anura, a benchmark setting ad fraud solution; and JT Benton, the Founder and CEO of Workbook6, a partner development firm for customer acquisition and engagement strategies.

Jan 27, 20201 hr 11 minEp. 204

#203 - Live from LeadGenWorld2020 - Part 1 with Jeff Kreisler

Conversation with Jeff Kreisler, a bestselling author, the Editor-In-Chief of PeopleScience.com, a site devoted to leading the conversation about applied behavioral insights, a former standup comedian and performer, and the opening keynote speaker at Lead Generation World 2020.

Jan 22, 202027 minEp. 203

#202 - What Does the Research Say about Podcasting?

Conversation with Tom Webster, a Market Researcher, Podcaster, Speaker, and the Vice President of Strategy and Marketing at Edison Research, a market research firm who is also the leading podcast research company in the world.

Jan 20, 202040 minEp. 202

#86 - Part 2 - Mega Trends Over a Decade That Are Non-Obvious

Part 2 Conversation with Rohit Bhargava, the best-selling author of "Non Obvious Megatrends: How to See What Others Miss and Predict the Future,” a professor, keynote speaker, an entrepreneur, and the founder and Chief Trend Curator for the Non-Obvious Company.

Jan 17, 202036 min

#201 - How to Create a Fanocracy

Conversation with David Meerman Scott, a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR” and also “Fanocracy, Turning Fans into Customers and Customers into Fans.”

Jan 13, 202051 minEp. 201

#199 - Digital and Social from a Global Leader Down Under

Conversation with Jeff Bullas, the CEO of jeffbullas.com, a consulting, new media, and web services company; and he’s been recognized as one of the globally-leading influencers in digital marketing and social media.

Jan 02, 202045 minEp. 199

#196 - How to Drive Measurable Growth with Your B2B Social Media

Conversation with Gerry Moran, the Global Head of Social Media Strategy at Cognizant and he’s a B2B influencer with a career of helping people and technology brands increase their awareness and improve their bottom line with social media, digital, and content marketing.

Dec 19, 201942 minEp. 196

#195 - How to Write Better Copy with a Copy Chief

Conversation with Kevin Rogers is the Founder of Copy Chief, a professional freelance direct response copywriter, the best-selling author of “The 60-Second Sales Hook,” a speaker, and a former stand-up comedian.

Dec 16, 201951 minEp. 195

#194 - Leveraging Data for Better Creative

Conversation with Stephen Para, the Chief Creative Officer of Absolute Magnitude, a NY-based digital agency focused on leveraging data to enable better creative executions.

Dec 13, 201937 minEp. 194

#193 - Success Is Easy

Conversation with Debbie Allen, the best-selling author of the new “Success Is Easy” as well as “The Highly Paid Expert”, a business mentor and successful entrepreneur of several multi-million dollar businesses, and she’s ranked in the top 5% of business speakers worldwide.

Dec 09, 201943 minEp. 193

#192 - Live at the NY TVOT Show with a Canoe in the Water and a Shark

Conversation Live from the NY TVOT Show with Chris Pizzurro, the VP and Head of Global Sales at Canoe Ventures, a pioneer in addressable TV, and an Emmy® Award and Webby® Award nominee with decades of experience in media marketing and advertising sales of traditional TV and digital media.

Dec 06, 201933 minEp. 192

#190 - What Happens to a Speaker When Life Gets in the Way?

Conversation with Melanie Deziel, the founder of StoryFuel, an international keynote speaker, a lifelong storyteller, and recognized as one of the world's leading experts in native advertising and branded content.

Dec 02, 201953 minEp. 190

#189 - SEO for Performance Marketing

Conversation with Daniel Cooper, the Founder and CEO of Lolly, a London-based digital marketing agency, and he’s a self-confessed SEO, Content Marketing, and Programming nerd focused on lead generation and performance marketing.

Nov 27, 201933 minEp. 189

#188 - Who Is the Customer of the Future

Conversation with Blake Morgan, a Customer Experience Futurist, a keynote speaker, and the author of two books including “The Customer of the Future, 10 Guiding Principles for Winning Tomorrow’s Business.”

Nov 25, 201941 minEp. 188

#187 - How to Become Legendary

Conversation with Christopher Lochhead, a former three-time public company CMO, a podcaster with two of the top business podcasts on Apple, the best selling author of “Niche Down, How to Become Legendary by Being Different,” and he’s been referred to as the Godfather of Category Design.

Nov 20, 20191 hrEp. 187

#185 - A Simulmedia Mogul Talks Data-Optimized National Linear TV

Conversation with Dave Morgan, the CEO and Founder of Simulmedia, a TV ad platform that delivers predictable, scalable, and optimized advertising, and he’s a lifelong entrepreneur with a strong background in both digital and TV advertising.

Nov 14, 201947 minEp. 185

#184 - How to Be Brave, Not Perfect

Conversation with Reshma Saujani, the author of the international bestseller "Brave, Not Perfect," the founder and CEO of Girls Who Code as well as the author of the New York Times bestseller "Girls Who Code: Learn to Code and Change the World", named by Forbes as one of the Most Powerful Women Changing the World, and a TED Talk speaker

Nov 12, 201937 minEp. 184

#183 - Live from the Growth Hacking World Forum

Conversations with panelists Jennifer Chan, VP of Digital Platforms Marketing at BlackRock; Bolong Li, Senior Director, Audible at Amazon; and Gabriela Martinez, Partner, Launch Angle; and then Clemmie Melvin, an International Events Coordinator, and Jaya Chelkowski, a Brand & Marketing Executive, both of World Forum Disrupt.

Nov 07, 20191 hr 9 minEp. 183

#182 - Why You Need to Develop the Disruption Mindset

Conversation with Charlene Li, named by Fast Company as one of the most creative people in business, a keynote speaker, the founder of Altimeter Group, a New York Times bestselling author of six books including her newest “The Disruption Mindset: Why Some Businesses Transform While Others Fail”, “Open Leadership”, as well as co-author of the critically-acclaimed book, “Groundswell”.

Nov 04, 201935 minEp. 182

#101 - Part 2 - Mean People Suck

Part 2 Conversation with Michael Brenner, the CEO of the Marketing Insider Group, a CMO influencer, Keynote Speaker, a leading voice on B2B and Content Marketing, and the author of the new book “Mean People Suck.”

Nov 01, 201935 min

#181 - Is This the End of Marketing?

Conversation with Carlos Gil, the CEO and Founder of Gil Media, a social media strategist and storyteller, a speaker, and an author of a provocative new book called “The End of Marketing.”

Oct 30, 201950 minEp. 181

#180 - Live from the Invoca Summit

Conversations from the 2019 Invoca Summit with Gregg Johnson, CEO of Invoca; Joel Citron, Vice President of Advertising Technologies at Ai Media Group; AC Evans, CEO of Drips; Todd Stearn, CEO of Aragon Advertising; and David Walsh, President of Visiqua.

Oct 28, 20191 hr 5 minEp. 180

#179 - A Mission to Make Podcasting Better

Conversation with Evo Terra, a podcast strategist, the author of “Podcasting for Dummies”, the host of “Podcast Pontifications”, the President of Simpler Media, an ‘OG’ podcaster who had the 40th podcast ever, and he’s on a mission to make podcasting better.

Oct 25, 201951 minEp. 179

#177 - Is Agile for Everyboday?

Conversation with Matt Lemay, the author of “Agile for Everybody”, a Co-founder and Partner at Sudden Compass, and one of the keynotes at the 2019 MarTech East conference

Oct 14, 201941 minEp. 177
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