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A Shark's Perspective

Kenneth Kinneyasharksperspective.com
“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.
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Episodes

#176 - How to Design a Website with Content in Mind

Conversation with Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media, the author of “Content Chemistry”, the host and founder of the marketing conference Content Jam, and he’s a subject matter expert on content marketing and web design

Oct 10, 201941 minEp. 176

#173 - Live from C2C - Part 5 with Melissa Sciorra

Conversation with Melissa Sciorra is the Senior SEO Manager at SmarterTravel (a TripAdvisor Company) and she was one of the panel moderators and speakers at 2019’s Connect to Convert conference

Oct 02, 201929 minEp. 173

#171 - Live from C2C - Part 3 with Nancy Harhut

Conversation with Nancy Harhut, a Creative Marketer, Behavioral Scientist, and a speaker who also led a couple of sessions at 2019’s Connect to Convert conference

Oct 02, 201926 minEp. 171

#169 - Live from C2C - Part 1 with Tamsen Webster

Conversation with Tamsen Webster, the opening keynote of 2019’s Connect to Convert conference, and she’s part keynote speaker, part message strategist, full-time “Idea Whisperer” on that big idea, and she’s a subject matter expert in marketing and storytelling

Oct 02, 201917 minEp. 169

#168 - The Spy Who Sold Me

Conversation with Jason Hanson, a former CIA Officer, the founder of Spy Escape and Invasion, a successful alumus of the hit TV show “Shark Tank” where he won an investment from Daymond John, and the best-selling author of “Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business”

Sep 25, 201927 minEp. 168

#167 - It's a Lead Generation World

Conversation with Michael Ferree, the CEO and Founder of Lead Generation World, a conference whose mission is to help companies and individuals navigate the lead generation ecosystem

Sep 23, 201945 minEp. 167

#166 - How SMB’s Can Grow and Keep Excellent Customer Experience

Conversation with Deanna Wallin, the CEO and Founder of Naples Soap Company who has also taken her own story that started as a nurse and as someone with skincare issues into a thriving small business that has grown from one small retail space in Florida to now more than a dozen stores and a strong e-commerce presence

Sep 20, 201942 minEp. 166

#165 - Live from Digital Summit Tampa

Conversation with Karla Jo Helms, the Founder and Chief Evangelist at JoTo PR Disruptors, an international public relations agency based in Tampa, Florida. We take a look at Digital Summit in Tampa, Florida.

Sep 16, 201924 minEp. 165

#164 - How to Use Targeted Podcast Interviews to Talk to Customers

Conversation with Tom Schwab, the Chief Evangelist Officer of Interview Valet, a leader in Podcast Interview Marketing, and he is a subject matter expert on helping podcast brands use targeted podcast interviews to talk directly to ideal customers

Sep 13, 201945 minEp. 164

#163- How to Overdeliver in Multichannel Direct Response Marketing

Conversation with Brian Kurtz, a serial direct marketer and legend with a nearly 40 year career during his time with Boardroom and Rodale; the founder of Titans Marketing; the author of “Overdeliver, Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing,”; and he runs two mastermind groups

Sep 09, 201948 minEp. 163

#162 - How to Doodle Your Way to an MBA

Conversation with Jason Barron, a Senior Manager and creative leader in UX Design and he’s the author of “The Visual MBA,” a book full of sketched notes for each class that visually captures the essential points of his education

Sep 05, 201946 minEp. 162

#161 - How to Read Like the World's Fastest Reader

Conversation with Howard Berg, recognized in 1990 by the "The Guinness World Record Book" for his ability to read more than 25,000 words per minute and he has widely been known as the world’s fastest reader

Sep 03, 201946 minEp. 161

#160 - The AGT Golden Buzzer Winner That Made Me Cry

Conversation with Mandy Harvey, a jazz and pop singer and songwriter who became deaf after an illness in her teenage years and then later went on to compete as a singer on America’s Got Talent where she won Simon’s Cowell’s Golden Buzzer. Simon described her as "breath taking....reminds me of the first time I heard Adele sing." She’s got a new album out this year and a new video for her hit single, “Release Me”.

Aug 28, 201935 minEp. 160

#159 - How to Work with Influencers

Conversation with Brittany Hennessy is the best-selling author of “Influencer: Building Your Personal Brand in The Age of Social Media” and the co-founder & Chief Relationship Officer at Carbon August, an influencer development platform serving creators, performers, and entrepreneurs

Aug 26, 201944 minEp. 159

#158 - What Is Your Guide to Public Speaking?

Conversation with Amanda Hennessey, the author of “Your Guide to Public Speaking”, the founder of both Boston Public Speaking and San Diego Public Speaking, an actress with nearly 20 films and TV shows to her credit, and she’s also both a public speaking and acting coach

Aug 22, 201959 minEp. 158

#156 - How Do Reviews Affect Sales

Conversation with Aaron Weiche, the CEO for GatherUp, a platform empowering businesses and brands to gather customer feedback, testimonials, and online reviews

Aug 15, 201941 minEp. 156

#155 - Tweeting the New Rules of Lead Generation

Conversation with Dave Scott, the Director of Global Marketing at Twitter Business, the author of “The New Rules of Lead Generation”, a podcast host, and he’s a subject matter in lead gen and social media

Aug 12, 201936 minEp. 155

#154 - Are TV Stations Using Podcasts to Tell True Crime Stories

Conversation with Will Johnson, the Executive Producer of Audio and Podcasts at Tegna’s Vault Studios, a voice-over artist, host of “The Perfect Scam” podcast on AARP, the pregame host of The Puppy Bowl, and he’s a subject matter on podcasts

Aug 08, 201939 minEp. 154

#153 - How Do You Make an Event an Experience

Conversation with Ellaine Wellman, an Event and Retreat Strategist and Coach and she’s a subject matter expert in helping people create an experience for their event

Aug 05, 201938 minEp. 153

#152 - What Can Giving Back to Your Community Do for Your Brand

Conversation with Jeremy Park, the CEO of cityCURRENT, a privately-funded catalyst focused on being a force for good by enabling businesses to engage in philanthropic ventures in the Memphis and Nashville communities, and he’s helping transform organizations and individuals into becoming a catalyst for their community

Aug 02, 201955 minEp. 152

#151 - What Is the Human Element of Branding

Conversation with Touseef Mirza, a brand content strategist, an adjunct professor of marketing, the Core Connect conference Co-founder, and she’s a subject matter expert on the human side of brand marketing

Jul 31, 201944 minEp. 151

#150 - Local News and Localized Video

Conversation with Lindsay Stewart, the CEO and Co-founder of Stringr, a company that helps major media organizations source custom video; she’s a former network news producer; and a subject matter expert on how to leverage video

Jul 29, 201942 minEp. 150

#149 - Is the Full-Service Agency Model Broken

Conversation with Leigh George, the CEO of Find Freedom a strategic branding and marketing un-agency; she has a Ph.D. in branding history and theory; and she’s a subject matter expert on marketing strategy and agency relationships

Jul 24, 201943 minEp. 149

#148 - Rolling Tides with Legends at Alabama

Conversation with Linda Bonnin, the Vice President of Strategic Communications overseeing all of marketing, advertising, and communications at the University of Alabama and she’s a subject matter expert in higher education

Jul 22, 201948 minEp. 148

#147 - Top Rank Marketing with B2B Content and Influencers

Conversation with Lee Odden, the CEO and Co-Founder of Top Rank Marketing, a B2B marketing strategist, author, keynote speaker and he’s also a subject matter expert at B2B content and influencer marketing

Jul 18, 201939 minEp. 147
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