225 (Sell) Prospecting Technical Buyer Personas and LinkedIn Outreach (Robin De Vries, MongoDB)
Jun 18, 2024•34 min
Episode description
FOUR ACTIONABLE SALES TAKEAWAYS
When looking for intel on an account, consider reaching out to ex-employees for insider info
Record simple videos, dont be corny, send them natively on LinkedIn
Don't over-do personalization, weigh the cost/benefit of putting in extra work into your outreach
All personas exist on LinkedIn, don't write it off as a prospecting channel
PATH TO PRESIDENT’S CLUB
Regional Sales Director @ MongoDB
Snr Team Lead High Tech Account Executive @ MongoDB
High Tech Account Executive @ MongoDB
Enterprise Account Executive @ Ivanti
RESOURCES DISCUSSED
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