108 (Sell): Managing expansion sales and executive teams (Evan Cassidy, Sr. Director, Mid-Market & Growth Expansion Sales @ Drift)
Jul 27, 2022•28 min
Episode description
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FOUR ACTIONABLE TAKEAWAYS
Get ahead of every executive conversation by first prepping with a champion pre-call.
Use Slack channels for champion collaboration and driving deals to close.
Before going into an executive demo, make sure the priorities you collected from discovery are aligned with the executive's.
Always create a work-back plan linked to date-of-value so deals don't stall when entering legal, security, etc.
PATH TO PRESIDENT’S CLUB
Sr. Director, Mid-Market & Growth Expansion Sales @ Drift
Manager, Sales Development @ Dropbox
Account Executive @ Yelp
RESOURCES DISCUSSED
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