105 (Sell): Taking control of the buying process (Lauren Bishop, Sr. Commercial Account Executive @ Gong)
Jul 06, 2022•30 min
Episode description
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FOUR ACTIONABLE TAKEAWAYS
Write down what you want to get out of the call and two ways you can get it.
Use one team to prove your business case, then build it out for the others.
Don't enter a PoC unless you have security, legal, etc. wrapped or in progress already.
Don’t fixate on just a person’s title. Someone with tenure may have as much or more political capital than those with a newer, higher title.
PATH TO PRESIDENT’S CLUB
Sr. Commercial Account Executive @ Gong
Account Specialist, SMB @ Salesforce
Product Marketing Manager @ ProMathletics
Account Manager @ The Food Mint
RESOURCES DISCUSSED
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