The HeyCreator Show - podcast cover

The HeyCreator Show

HeyCreatorheycreator.com
The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.
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Episodes

046: How to Run a Calm, Profitable Creator Business (Without Burning Out) — with Dr. Monica Rysavy

Feeling overwhelmed by your creative business? What if you could ditch the chaos and build a calm, profitable, and sustainable system that actually works for you? In this episode, Matt sits down with Dr. Monica Rysavy —systems designer, Airtable genius, and founder of the Systematic AF Club—to unpack the powerful workflows used by 7-figure creators to track revenue, content, and engagement… all in one place. You’ll learn: What a CEO Dashboard is—and why every creator needs one How to stop guessi...

May 28, 202547 min

045: Unstuck: How Creators Reclaim Energy, Clarity & Flow - Hayden Flohr

Feeling creatively stuck, burned out, or caught between work that pays and work that lights you up? In this episode, Matt is joined by creator coach Hayden Flohr to unpack the stress loop killing your flow—and how to escape it. You’ll learn how to reclaim your energy, shift limiting beliefs, and build a business that actually feels good. Expect honest stories, powerful mindset shifts, and practical tools you can use today to get back to what really matters. What we talk about in this episode 00:...

May 14, 202546 min

044: Why Trading Time For Money Is The Best Way To Build Your Business - with Nick Huber

Everyone talks about passive income, but what if the fastest way to make real money isn’t launching a course or building a product? In this episode, I sit down with Nick Huber—entrepreneur, investor, and author of The Sweaty Startup —to explore why trading time for money might be the most underrated path to financial freedom. We talk service businesses, scalable skills, and how doing unsexy work can lead to life-changing results. If you’re tired of waiting for your big break, this conversation w...

Apr 29, 202550 min

043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)

Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/ I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there’s a strategy behind it. In this episode, I’m breaking down how I’m connecting content, clients, and community into a long-term creator flywheel—and why I wouldn’t recommend this approach if you're just starting out. I’ll share what’s working, what I’d do differently, and how I’m shi...

Apr 22, 202512 min

042: How Tiny Experiments Can Transform Your Work and Life - with Anne-Laure Le Cunff

In this episode of The HeyCreator Show , Matt sits down with Anne-Laure Le Cunff—author of Tiny Experiments and founder of Ness Labs—to talk about the power of small, low-risk experiments in boosting creativity and productivity. They break down how micro-experiments can help creators avoid burnout, build momentum, and make smarter decisions. Anne-Laure shares the behind-the-scenes of writing her newsletter, growing a thriving community, and completing her PhD in neuroscience—all while balancing ...

Mar 08, 20251 hr 1 minEp. 42

041: The BIGGEST Reason Creators Stay Stuck [Voice Memo]

Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/ Why do so many creators get stuck—and more importantly, how do you break free? In this video, I share the biggest reason creators struggle to grow and the mindset shift that helped me move forward. If you’re feeling stuck in your creative journey, unsure of your next step, or debating a big transition, this is for you. I’ll walk through: ✅ The common trap that holds creators back ✅ How to make strateg...

Feb 25, 202512 minEp. 41

040: Master YouTube Growth in 2025: Expert Tips from Aprilynne Alter

Want to grow your YouTube channel in 2025? In this episode, I sit down with Aprilynne Alter to break down the biggest mistakes YouTubers make—and how to fix them. From optimizing your titles and thumbnails to crafting the perfect video intro, Aprilynne shares expert-level strategies to increase your clicks, retention, and engagement. She also reveals storytelling frameworks, how to structure your content for maximum watch time, and why authenticity is the key to success in an AI-driven world. Su...

Feb 04, 202558 minSeason 1Ep. 41

040: You Don't Need A Big Audience to Land Big Brand Deals (with Justin Moore)

Think you need a huge audience to land brand deals? Think again! In this episode, Justin Moore, creator of Sponsor Magnet and founder of Creator Wizard, shares actionable strategies for landing sponsorships, standing out with brands, and building revenue—no matter your follower count. Don’t miss it! 🧲 Get Sponsor Magnet today! 📧 Join Justin's Creator Wizard newsletter 00:00 - Introduction Discover why follower count isn’t everything in sponsorships and meet Justin Moore, creator of Sponsor Mag...

Jan 21, 202558 min

039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)

Get Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here . 0:00 – Introduction 1:47 – Self-Publishing vs Traditional 3:19 – Finding Your Niche for Success 6:49 – The Power of a Back Catalog 11:25 – Self-Publishing vs. Traditional Publishing 16:09 – The Content Hamster Wheel Myth 19:11 – Focus on Real-World Impact 23:15 – The Games of Influence vs. Business 42:25 – The Four-Step Content Creation Framework 53:05 – Thought Leadership vs. Influencership 1:01:11 – Fina...

Jan 13, 20251 hr 1 minEp. 39

038: What Will 2025 Look Like For Creators? Our Predictions

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) and Tim Forkin ( ⁠ @timforkindotcom ⁠ ) make their annual 2025 predictions for the creator economy — including content trends, the importance of relationships, hard work, and, of course, AI. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice...

Dec 31, 202446 minEp. 38

037: The Best of HeyCreator 2024

Sign up for our free 7 day "Creator Blueprint" email course! In today's special episode, we're running through the best HeyCreator moments & advice from 2024 — featuring incredible creators such as Justin Welsh, Amanda Goetz, Jay Clouse, Justin Moore, Gina Bianchini, Corey Wilks Psy.D., Cam Houser, Jason Levin, Cody & Cole Hock, Nat Eliason, Khe Hy, Tim Stoddart, Darrell Vesterfelt, Tim Grahl, Bryan Harris, Rachel Rodgers, Clifton Sellers, Alexis Teichmiller, and our very own Matt Raglan...

Dec 24, 202426 minEp. 37

036: The Future of Creativity (with Dan Shipper)

Sign up for our free 7 day "Creator Blueprint" email course! Today, I talked to my friend Dan Shipper (Co-founder and CEO of Every ) about the future of creativity — specifically, how and why to use AI to get the most out of our creative work. This one's a bit deeper than a lot of surface-level AI conversations. We went in on how to use AI as a copilot on creative projects, what it teaches you about yourself as a creator, and the not-so-obvious possibilities coming in the future. Connect with us...

Dec 16, 202431 minEp. 36

035: My EXACT Strategy for Crushing New Year Promotions

Sign up for our free 7 day "Creator Blueprint" email course! The New Year is your chance to make a big impact — not just for your business, but for your audience. Your customers are motivated to start fresh, and you have the tools to help them succeed. I’ve seen how a clear, well-executed New Year promotion can transform lives and businesses. Last year, this exact strategy helped creators like you double their revenue while helping their audiences achieve their goals. Today, I’ll share a step-by...

Dec 10, 202421 minEp. 35

034: The Case For Going All-In on ONE Format

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) and Tim Forkin ( ⁠ @timforkindotcom ⁠ ) talk about content formats — specifically, why and how to choose the one kind of content you should focus on for the next few years, along with examples of creators succeeding with a signature format. Examples include Casey Neistat, Daniel Dalen, @bymaximise, Tyler Bruno, Seth Godin and more. Connect with us: Join the HeyC...

Oct 29, 202423 minEp. 34

033: Sell 10x more with one sentence (with John Meese)

In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) works with John Meese on finding his own 10X Promise framework — your one-sentence selling point to display the massive outcome you’ll get for your customers. John isn’t your typical modern creator — he has no social media, and sells his programs and books almost exclusively through email… so you might want to pay extra close attention to how he’s able to clearly demonstrate his value. Connect with us: Join the HeyCreator...

Oct 22, 202440 minEp. 33

032: To win, you must see content EVERYWHERE (with Clifton Sellers)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) and Tim Forkin ( ⁠ @timforkindotcom ⁠ ) are joined by Clifton Sellers ( @LegacyBuilder__ ) to discuss how to grow on social media, finding your unique positioning, the value of content for founders, and much more. (0:00) — Intro (3:26) — Finding your unique positioning (8:24) — Everything is content (22:34) — How to write like a founder (33:43) — The move into Y...

Oct 15, 202449 minEp. 32

031: Making Business Growth Damn Near Automatic (with Darrell Vesterfelt)

Sign up for the People Magic Summit! Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, we’re running an audio-only version of Darrell Vesterfelt’s presentation at the HeyCreator Summit. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice...

Oct 08, 202435 minEp. 31

030: The Importance of Simple Systems (with Tim Grahl)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Grahl’s presentation at the HeyCreator Summit. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot...

Oct 01, 202438 minEp. 30

029: Creator Monetization Frameworks (with Tim Stoddart)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Stoddart’s presentation at the HeyCreator Summit. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice...

Sep 24, 202446 minEp. 29

028: The Art of Business (with Bonnie Christine)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, we’re running an audio-only version of Bonnie Christine’s presentation at the HeyCreator Summit. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot...

Sep 17, 202446 minEp. 28

027: The Newsletter-Social Playbook (with Josh Spector)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) interviews Josh Spector ( @jspector ) on how to grow your newsletter with social media — and vice versa. (0:00) — Intro (4:21) — Do you need more followers, or something else? (17:20) — Switching from a weekly to daily email (26:29) — Josh’s presentation on growing your newsletter with social media Connect with us: Join the HeyCreator Community Submit a question...

Sep 10, 202446 minEp. 27

026: The Role of Design & Branding for Creators (with Charli Prangley)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) catches up with old teammate Charli Prangley ( @charliprangley ) to discuss the role of design and branding for creators, along with the process of rebranding ConvertKit to Kit and lessons from her journey as a YouTuber. (0:00) — Intro (1:48) — The #1 design mistake creators make (12:26) — Outside perspective on your design process (22:30) — Charli’s creator jou...

Sep 03, 202437 minEp. 26

025: $100k/year business with NO social media in 2024 (with Bryan Harris)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) interviews old friend Bryan Harris ( @Harris_Bryan ). Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than the majority of our guests. Listen in for his thoughts on which kinds of clients to serve first, why he believes you DON’T need an audience, and the one-word marketing strategy that beats every...

Aug 27, 202445 minEp. 25

024: How To Make $1M+ with Memes (with Jason Levin)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) and Tim Forkin ( ⁠ @timforkindotcom ⁠ ) interview Jason Levin ( @iamjasonlevin ), a creator, entrepreneur, author of Memes Make Millions, and self-proclaimed memelord who currently serves as the Head of Growth at Product Hunt. Jason walks us through how to start thinking in memes, the reality of how memes can make millions for your company, and why being funny o...

Aug 20, 202436 minEp. 24

023: I make $150k/year creating content... now what?

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) and Tim Forkin ( ⁠ @timforkindotcom ⁠ ) take on four Creator Advice questions from X and the HeyCreator community. Thank you to George, Jay, Nausheena and Michael for your questions! (0:00) — Intro (0:38) — George asks, “Now what?” (7:13) — Jay has a creator’s dream job, but he’s about to start college… (14:50) — Nausheena asks, “What can I do to make my videos ...

Aug 13, 202422 minEp. 23

022: How To Conquer Your Fears as a Creator (with Corey Wilks, Psy.D)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, we’re running an expert session from the HeyCreator community with Corey Wilks, Psy.D — a psychologist and executive coach. Corey gives an excellent presentation on The Four Horsemen of Fear before Matt Ragland ( ⁠@mattragland⁠ ) joins him on the call to talk creator mindset, switching niches, and overcoming common creator fears. Grab Corey’s Build an Intentional Life course and use code HEYCR...

Aug 06, 202440 minEp. 22

021: How Selling High-Ticket Offers ACTUALLY Works in 2024 (with John Meese)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell. Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game — hopping on one sales call after another in hopes of landing a yes. What John teaches is a reframe for these calls. You’re not selling, you’re ser...

Jul 30, 202448 minEp. 21

020: A Masterclass on Video Presence & Production (with Cam Houser)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode, we’re running a stellar presentation Cam Houser ( @cahouser ) gave in our HeyCreator community about all things video. You’ll learn about what it takes to get comfortable on video, small ways you can improve production, how to come up with better video ideas, and even joins Matt ( ⁠ @mattragland ⁠ ) for another edition of Creator Advice. (0:00) — Today’s episode (1:44) — Cam’s introduction (10:05) — How do I become ...

Jul 23, 202449 minEp. 20

019: The Fastest Ways To $10,000/Month as a Creator

In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) and Tim Forkin ( ⁠@timforkindotcom⁠ ) walk through the fastest ways to make $10,000/month as a creator. The episode is split into three different sections — Newsletters, Coaching, and Courses. (0:00) — Intro (1:15) — What’s the fastest way to make $10,000/month with a newsletter? (9:15) — What’s the fastest way to make $10,000/month with a coaching offer? (18:02) — What’s the fastest way to make $10,000/month with online ...

Jul 16, 202428 minEp. 19

018: The 10 Books EVERY Creator Needs To Read

In today’s episode of The HeyCreator Show, Matt Ragland ( ⁠@mattragland⁠ ) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process. Later, Tim Forkin ( ⁠@timforkindotcom⁠ ) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourselves in their situations, and work to solve their problems. (0:00) — Intro (1:30) — The War of Art, by Steven Pressfield (2:45) — The Pathless Pat...

Jul 09, 202427 minEp. 18
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