040: You Don't Need A Big Audience to Land Big Brand Deals (with Justin Moore)
Episode description
Think you need a huge audience to land brand deals? Think again! In this episode, Justin Moore, creator of Sponsor Magnet and founder of Creator Wizard, shares actionable strategies for landing sponsorships, standing out with brands, and building revenue—no matter your follower count. Don’t miss it!
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00:00 - Introduction
Discover why follower count isn’t everything in sponsorships and meet Justin Moore, creator of Sponsor Magnet.
01:20 - Debunking the Follower Myth
Justin explains why you don’t need a massive audience to land sponsorships.
04:30 - Common Mistakes in Sponsorships
Why traditional pitching methods fail and how to stand out.
08:15 - The Sponsorship Continuum Framework
Justin introduces a roadmap for creators at any stage to secure brand deals.
13:00 - Real-Life Examples of Niche Success
Case studies of creators thriving with small but engaged audiences.
18:40 - Building a Sponsorship Pitching Habit
How consistency and proactive outreach can unlock opportunities.
24:00 - The R.O.P.E. Method for Pitching
Justin’s step-by-step formula for crafting compelling pitches.
31:30 - How to Find the Right Contact at Brands
Tips for identifying decision-makers and ensuring your pitch lands with the right person.
36:45 - Tools for Managing Sponsorships
Justin shares his Notion template and other tips for staying organized.
42:15 - Justin’s Creator Journey and Business Model
How Justin evolved his business to support creators through coaching and resources.
49:30 - Adapting to Platform Changes
Insights on staying ahead of shifts in content trends and algorithms.
54:00 - Sponsor Magnet: The Ultimate Guide
Learn about Justin’s book and why it’s a must-read for creators.
57:40 - Closing Thoughts
Justin’s advice for creators aiming to build sustainable, successful businesses.