043: Should You Start With Clients, Content, or Community? (What I’d Do Differently) - podcast episode cover

043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)

Apr 22, 202512 min
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Episode description

Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/

I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there’s a strategy behind it.

In this episode, I’m breaking down how I’m connecting content, clients, and community into a long-term creator flywheel—and why I wouldn’t recommend this approach if you're just starting out.

I’ll share what’s working, what I’d do differently, and how I’m shifting from client-heavy work to a more sustainable, creator-led business.

If you’re building your own thing and want to see how the pieces can fit together, this one’s for you.


00:00 Introduction: The Chaos Behind My Business

00:35 The Flywheel Strategy: Connecting Content, Community, and Clients

01:11 YouTube Channel: The Top of the Funnel

01:58 Hey Creator Community: Behind the Scenes Access

04:25 Client Work: Funding the Future

06:22 High Ticket Services: A Sustainable Revenue Model

09:13 Long-Term Vision: Building a Sustainable Business

10:36 Conclusion: How It All Fits Together

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043: Should You Start With Clients, Content, or Community? (What I’d Do Differently) | The HeyCreator Show podcast - Listen or read transcript on Metacast