Your downloads have stalled. Engagement’s down. This episode is for all my podcasters who need to break out of a podcast growth plateau. We're talking about actionable ways you can regain listener interest, diagnose what’s not working, and monetize (yes, even now). In this episode: What podcast plateaus actually are and what they’re not The 3 core reasons your growth may have stalled 5 ways to shake things up and attract listeners again How to make money even when growth is slow My personal pep ...
Jun 16, 2025•12 min•Ep. 67
Video podcasting is the hot new bombshell entering the villa, and you need to know if it’s worth your time and money and whether it’s going to be able to catapult you to the next level of podcasting success or if it’s another podcasting fad that’s going to cost you thousands of dollars and leave you feeling even more overwhelmed in the long run. Today, we’re talking about the real numbers, what it takes, and exactly who benefits most from adding video to their podcast. Whether you’re already rep...
Jun 09, 2025•19 min•Ep. 66
Who do you think about more? Your current audience, listeners that have already found you and love you and consider themselves part of your community or new listeners, someone that might be searching for a certain topic or just something to listen to and they find you and become a part of your audience. As podcasters it can be really easy to get caught up in making content for one of the two. For most of us, I’d say we focus mostly on the community we already have and there’s nothing wrong with ...
Jun 02, 2025•14 min•Ep. 65
There’s a fine line in podcasting. There’s a fine line between being yourself and sharing too much. There’s a fine line between knowing your audience and completely forgetting who this show was created for. There’s a fine line between selling and completely sabotaging your business. In this episode we’re going to talk about the invisible funnel, and how your podcast should be driving sales in your business, red flags you might be doing more harm than good with your content and the easy fixes tha...
May 26, 2025•15 min•Ep. 64
As podcasters we kind of have to be obsessed with what’s next. It’s way too easy to get stuck in the churn of what’s happening right now, and we have to focus on the next big guest, your next recording date, that next launch and the product you’ll have next year. That’s part of being a podcaster and business owner and being a high achiever. You always have to be looking around corners and figuring out what’s next before your competition does. It can be really hard to get out of this mindset, bec...
May 19, 2025•19 min•Ep. 63
In this episode we’re going to talk about why it’s so hard to make money with traditional sponsorships through podcasting, how you can start making money well before you have 10,000 monthly downloads and how you should be positioning your podcast and brand to make money from your first episode. 🎧 Listen to Episode 40: The Podcaster's Guide to Making and Selling Your First Digital Product: https://pod.link/1732959363/episode/a5172313e8f06da8fc2a8601bdca49ab 👋🏼 Want to sell a digital product bu...
May 05, 2025•15 min•Ep. 62
Podcast analytics are like the wild west: there is no standard of law and order. As you know, it doesn’t take long to be completely confused by your podcast host analytics and going on Spotify for Creator and stressing out of Apple Podcasts Connect - I know because I’m right there with you. There’s a bunch of numbers and stats and listeners and downloads and what does it all mean? What does it mean for you? What does it mean for you listener? What does it mean for someone that might want to give...
Apr 28, 2025•19 min•Ep. 61
You start a podcast, it’s fun for about 3 weeks and then - life starts happening... recordings are getting more inconvenient, you don't know what to talk about, your guests aren’t responding, everything is expensive and you have ten downloads on your episodes. I know I say this in every episode, but podcasting is hard. It’s time consuming, it’s expensive, it’s frustrating, it’s loney, and sometimes it’s hard to know when it’s time to quit. In this episode we’ll talk about that inevitable crossro...
Apr 21, 2025•14 min•Ep. 60
✨ChatGPT✨ it’s magical, it’s mystical and it really is amazing, mostly because it does all the stuff we don’t want to do. It might also be ruining your podcast. This episode is so contradictory to most of what I teach you about incorporating AI into your podcast workflow, but I’m seeing way too many podcasters destroying their podcasts with ChatGPT and before it goes on any further let’s have a candid conversation about what you should actually be using automation and large language models to do...
Apr 14, 2025•21 min•Ep. 59
Rebranding a podcast is tricky. Branding a podcast is tricky. I’ve had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we’ll talk about when to know it’s time for a rebrand, what you need to focus on during your rebrand and how to relaunch you podcast in a constructive way to attract new listeners while keeping your existing audience. 📌 Book Your 1:1 Podcast Strategy Cal...
Apr 07, 2025•16 min•Ep. 58
When can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today . Yeah, it’s true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner. Now, obviously it’s much more complicated than recording an ad and watching the money roll in, but in this episode I’m going to walk you through how to become an affiliate marketer wit...
Mar 31, 2025•14 min•Ep. 57
Do you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy , but way too many of us make it too hard. In this episode I’m going to expose the lies you’ve likely been told about podcasting and how you can reclaim the truth for yourself. We’ll talk about everything from podcasting equipment and production to monetization to why y...
Mar 24, 2025•16 min•Ep. 56
Is your podcast ranking on the charts? Does it matter ? In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast. In this episode: How podcast rankings work across different platforms like Apple Podcasts and Spotify. Understanding the importance of choosing the right category for your podcast and h...
Mar 17, 2025•16 min•Ep. 55
In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. If you can’t speak to the value of your podcast, no one can. In this episode I’m going to teach you the pitching strategy that saved my podcast and my career. ⭐️ Podcaster One-Sheet Te...
Mar 10, 2025•17 min•Ep. 54
One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video. In this episode we’re going to talk about the advantages, disadvantages, investment, and payoff of having a video component to your podcast. There isn’t a blanket answer for every podcaster, but after this episode you’ll have the ...
Mar 03, 2025•18 min•Ep. 53
Everyday we become more and more aware of the power of the ✨brand✨ . But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand , but in 2025, that’s a huge mistake. In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience and helps your podcast make money. 📌 Book Your 1:1 Podcast Strategy Call: htt...
Feb 24, 2025•17 min•Ep. 52
Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes. In this episode we’ll talk about why Pinterest is the best place to grow your podcast audience, how to properly market your podcast on Pinterest, and what you can do to incorporate Pinterest into your podcast workflow without feelin...
Feb 17, 2025•17 min•Ep. 51
What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁). In this episode: (2:50) Why 2025 is the year of taking podcast promotion and marketing offline. (3:47) The easiest way to start promoting your podcast in person. (4:38) Why you should talk about your podcast more. (6:15) How to start building a community around your podcast. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds: https://morganfranklin.media/how-to-pitch-your-podca...
Feb 10, 2025•14 min•Ep. 50
Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬 Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to better align your podcast with one of these two strategies and why so many podcasters are never able to monetize their podcast. 📌 Book Your 1:1 Podcast S...
Feb 03, 2025•12 min•Ep. 49
I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast . Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that’s not easy . In this episode we’re going to talk about why your podcast marketing isn’t working, what you can do to improve and how we can make small changes to star...
Jan 27, 2025•15 min•Ep. 48
If you want to grow your podcast, you need to understand your listeners. What makes a listener a fan? What makes a fan a customer? In this episode we'll talk about the lifecycle of our audience and how to better speak to listeners at every stage of listening. 📌 Book Your 1-Hour Strategy Session: https://morganfranklin.media/contact-morgan-franklin 👩🏻💻 Shop My Podcast Template Store: https://podcastsforprofit.com 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on ...
Jan 20, 2025•15 min•Ep. 47
I have a question for you: why do people listen to your podcast? It’s such a simple question, but it’s really hard to answer. That’s because it’s not a fill in the blank question, it’s not black and white, there’s a hundred different correct answers for why someone might listen to your podcast. But in this episode, I’m going to help you figure out the most important one. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds: https://morganfranklin.media/how-to-pitch-your-podcast-in-30-s...
Jan 13, 2025•14 min•Ep. 46
As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded. Needless to say, 2025 will be the year of the podcast. In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everything from episode length to AI to YouTube, we’ll cover everything I think is...
Jan 06, 2025•17 min•Ep. 45
This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener , and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for. In this episode I’m going to walk you through not only why you need a solid, written out listener profile, but what it really looks like. What you need to know going into ...
Dec 30, 2024•17 min•Ep. 44
One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so. This week’s episode is different from my normal lesson based episodes, but I thought since it’s Christmas and the end of the year it’s a perfect...
Dec 23, 2024•17 min•Ep. 43
In this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base. Links in this Episode: 1. Listen to Ep. 40: The Podcaster's Guide to Making and Selling Your First Digital Product https://morganfranklin.media/podcasters-guide-to-making-and-selling-your-first-digital-product/ 2. Buy Your Cust...
Dec 16, 2024•18 min•Ep. 42
This is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast. 📥 Download your free printable Zero to $10K Workbook and Planner: https://morgan-franklin-media.kit.com/c1c78b7bf7 🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast: https://form.jotform.com/Morgan_Franklin/podcast-digital-product 📌 Work with Me 1:1 for Podcast Coaching and Development: https://morganfranklin.media...
Dec 09, 2024•17 min•Ep. 41
When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell it? In this episode we’ll work through these two specific questions: what kind of digital product will you create? (What could that look like for you ...
Dec 02, 2024•16 min•Ep. 40
Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything —the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025. I’ll walk you through real examples from my business, including soft pitches, digital products, affiliate marketing, speaking engagements, and a first look at my upcoming courses. Whether you’re just starting podcasting or ready...
Nov 25, 2024•17 min•Ep. 39
The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts. In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to know moving forward if you want your podcast to be a sustainable source of income for you and your brand. 📌 Work with Me 1:1 for Podcast Coaching and ...
Nov 18, 2024•15 min•Ep. 38
