#050: How to Promote Your Podcast Offline

celebrate how far we've come today. So that being said, thank you for listening. Thank you to all my friends and family and the listeners who reach out, creating and sharing strategy on how to make a podcast and make money. Podcasting is my dream, and by listening to this podcast, you have helped make it come true I could never thank you enough. Hello and welcome to podcast for profit. My name is Morgan Franklin. I'm a Podcast

Producer, strategist and educator. This podcast will help you create and grow a podcast that cuts through the noise of social media and speaks directly to your target audience. If you're ready to create a podcast that will align you with the experts in your industry, position yourself as a trusted leader and create another source of revenue for your business. You're in the right place. My favorite show right now is

severance, and if you aren't watching it, you need to. I think this would be the most watched TV show in America right now if it wasn't on Apple TV. That is a conversation for a whole nother time. But I'm saying all this to say and to start this episode off, because they did one of the most iconic in person marketing campaigns that I have seen in probably 10

years. Was at Grand Central Station. They basically built this big glass box and had the actors from the show come into the box and pretend to be basically in the office where the show is set. Now, they didn't tell anybody that they were gonna do this. It wasn't like a marketed before as a pre launch event for the show. It's just they showed up and then the people that were going through Grand Central Station would stop and look at it. And eventually, you know, people were posting

about it online. 1000s and 1000s of people were coming to, you know, see it, and it was a really cool experience for everyone that was there and the people that came. It was something that people could make content out of. And I really think that that was the true genius of this event. Not only was it something that you could experience in real time, and that, you know, was the true definition of a pop up, but also people could make content of it and share it, and that was just

free promotion for them. In 2025 if you want to grow your podcast

and you want to stand out, you need to take your podcast promotion offline. What is old is new again, and we are so oversaturated with stuff online. We are so tired of seeing the same thing over and over and over again. And I'm gonna be honest, whether I'm scrolling on Tiktok or whatever social platform I'm on, whenever I see someone on a podcast microphone, and it's that generic podcast studio setup, and someone's

trying to hook me in. It's an automatic scroll. I think half of those videos aren't even real podcasts anyways, but most of the time I don't want to see this generic, chopped up footage of a podcast. It used to be enough. It used to be enough to stop me, but it's not anymore. Remember when I said what is old is new again? I meant it. If you take one thing away from this

episode, let it be this. Get business cards made with your podcast information, logo, podcast art, whatever on the front and a QR code for the podcast on the back. Get those made and carry them around everywhere. When someone asks you about your podcast, because they will, because you're talking about your podcast, get that bad boy out and say, This is my podcast. Scan the QR code on the back. That's it. It's so

easy. Now, in order for this to work for you go spending $100 on Vistaprint or Canva or wherever you need to commit yourself to talking about your podcast. It never ceases to amaze me the number of people with a podcast that don't want to talk about their podcast. That's why I thought that it would be good to

go through a few reasons why you should talk about your podcast to hopefully inspire you to talk about your podcast if you feel shy about talking about it, the first one being, if someone is talking to you and they're interested in you, you have things in common, they more than likely would love to listen to your podcast. Podcast. Second, people want to support the people they like. It's simple as that. Thank you to all my

friends and family that listen to this podcast. Even though you have no intention of ever starting a podcast, we discredit the fact that people want to support us, and this is such an easy, free, fun way for people who care about us to support us. Don't discount that there's been countless times, even in the past year of this podcast, where someone has told me, Hey, I told this person to listen to your podcast because they want to

start a podcast. And that touches my heart and I love it, but it wouldn't be possible if I wasn't already personally trying to market my podcast to people in real life that I know already. All right, so I think that that's a good, actionable start, not too expensive, not too time consuming. Get business cards made and start talking about your podcast, we can all do that, and you better start doing it next. And if you listen to this podcast, you know how important this is. You need to

be in the right place with the right people. There is nothing

more powerful for a business or a podcast or a brand than finding like minded people and community. Usually, when you start a podcast about something, it's because you know a lot about that topic or maybe about that industry or that demographic of listeners. We all have opportunities to find community through our podcast, and we should be pursuing those maybe you're going to a conference. That's a great place to start for most of us. Maybe it's going to be a big event

where people who have the same passion as you are going. It could be national. It could be local. I was hosting a guest on another podcast I produce about a woman who is starting a garden Learning Center in our community, she said that she joined the Master Gardeners Association, and she was working

with the Agricultural Department of our local university. Now, to me, that's just as good, if not better, than her going to some big national conference for gardeners, because it's in her own community, she's gonna see these people every month, or even every time they go to this group meeting along the same line as this is speaking at events and giving your time as an educator. This, again, will look different for everyone, but I think about when I was promoting the first podcast that

I ever produced. We were at every local event, and I mean everything. We would go to business workshops, we would go to rotary club luncheons, community colleges, any gathering of more than three people. I was trying to get us booked. Is this the most targeted and direct way to grow your podcast? No, no, it is not, but it is community building. It's memorable. There are people that we met through those talks five years ago that are still some of the biggest supporters

of that podcast to this day. But let's say that there is nothing like that in your community, or there aren't any events that really make sense with your podcast. Make your own workshop. I truly believe, if there isn't the thing that you're looking for, make the opportunity for yourself and make that community around you. Host a workshop, host a retreat, host a luncheon, talk with people that you know that might be interested and don't do it alone, but build a community around the thing that

you're interested in and your podcast. I think that this could

also be a great opportunity to advertise for your podcast. If there's an event that you want to sponsor, or that you want to have a booth at, use opportunities like that to sponsor your local community while sharing about your podcast, or you could even be a sponsor for a bigger industry event or conference, if it doesn't make sense for your local community, but start where the people that you know would be interested in this will be one thing that you will need to

know, and luckily, I've made an entire episode on this, but It will be the make or break for your success at self promoting your podcast in person. It's being able to tell people quickly and concisely what your podcast is about. Make sure in 10 to 30 seconds, you have a solid pitch that you can make to someone about why they should listen to your podcast, because you can do all the things right. You can have a business card with a QR code on the back. You can go to every industry event.

You can speak at every industry event, but if you can't clearly and quickly explain to someone what. What your podcast is about. It's all for nothing. I have an episode for you to listen to on this podcast that's all about this. I'll link it in the show notes. It's episode eight. How to pitch your podcast to anyone in 30 seconds or less. Make sure you listen to that episode if you need help on how to perfect your podcast pitch, or how to tell people exactly what your podcast is about in a

way that they would actually want to listen to it. I have a one hour coaching session made for you. The link for the strategy call is in the episode description. The next thing I want you to think about. And of course, this will be on a podcast by podcast basis. But who can you partner with? Is there a business? Is there an influencer? Is there someone that you can work with to create a partnership between your podcast and another brand of some kind? And I know you might

be thinking, Well, how would that work? For example, let's say that you have a podcast about how to do your own bookkeeping for your small business. You could take this in a specialized direction, or you could take it in a localized direction. If I was going to take it in a local direction, I'd put together a seminar for local business owners with accountants and tax professionals and other bookkeepers that's sponsored by your podcast for the small

business owners in your community. If I wanted to go for a more specialized approach in my industry, I'd work with a big name, CRM like Salesforce to help promote an industry wide event, working with brands outside of brand partnerships. So outside of ads, it's going to be revolutionary for your podcast, create the community around your podcast. Because think about this, if you're listening to this. In the United States, we just had the most expensive election in history,

almost $16 billion in advertising. You know what campaigns see as their most important advertising that is make or break for a campaign. It's not TV ad slots. It's not digital paid ads. It is their on the ground campaigning. So that's door knocking, it's in person, events, meeting people in real life. We are so inundated with digital media, and it just doesn't work anymore. People don't even see

it. People want to talk to people. Your listener wants the experience of getting to know you and creating a community around your podcast. And that's not to say that they will ever meet you, but you know what is so powerful? It is a personal recommendation. It is a friend saying, Hey, you should listen to this podcast. That is the best advertising you could ever have, and that's why you need to have a clear message. You need

to let people know you you need to be concise. You need to have direct content that speaks to your listener so that they know what to expect. You need consistency, if you need help figuring out how to promote your podcast offline or online, you can find the information to work with me in the episode description. Thank you again for listening to this podcast for the past 50 episodes. I'm so lucky to have you here, and as always, I can't wait to listen to your podcast. Hey, thank you

so much for joining me on this episode. If you enjoyed the podcast and you'd like to hear more episodes like this one, go ahead and subscribe to the show. New episodes air every Monday morning. And if you found this episode valuable and you want to help other business owners and podcasters, will you leave me a five star review. It helps the show rank higher in the charts and brings more entrepreneurs the information they need to start making money on their podcast.