WGSN CEO Carla Buzasi invites WGSN VP of Content and Director of Beauty Clare Varga to discuss the key trends and consumer personas that will shape the beauty market by 2027. Enter The Energisers – a playful and optimistic consumer group revolutionising the beauty industry. Clare explores how innovative products, community engagement and the significance of emotional connections will drive change in the coming years. Tune in to learn about the evolution of the lipstick index and the importance o...
Jul 01, 2025•27 min
WGSN CEO Carla Buzasi speaks to author and filmmaker Ruth Whippman about how masculinity is transcending traditional gender stereotypes and the challenges boys face in contemporary society. They explore the importance of open discussions about masculinity, emotional expression and connection, and the need for empathy among boys. Ruth uncovers cultural changes and the impact of screen time on social interactions, encouraging understanding in conversations about gender. Join them to discover moder...
Jun 17, 2025•35 min
In this episode, WGSN’s CEO, Carla Buzasi, and Lifestyle Strategist, Hannah Allan, discuss the evolving food trends among Millennials, focusing on their preferences for nostalgia, comfort food and health-conscious fresh convenience. Hannah shares insights into how Millennials are navigating their busy lives with low-fuss meals while prioritising social dining experiences. The conversation highlights the importance of the generational impact on food choices and the growing focus on longevity and ...
Jun 03, 2025•30 min
In this episode, WGSN CEO Carla Buzasi speaks to Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, about the future of consumer behaviour, focusing on the trends and personas that will shape shopping experiences by 2027. Allyson shares the four key consumer personas: Privacy Keepers, Conventionalists, New Independence and Energisers, each with distinct values and shopping habits. Hear them uncover the importance of digital decluttering, the impact of AI, and the differences between gen...
May 20, 2025•32 min
The speed of tech is driving our desire for more real-life experiences. In this episode, WGSN CEO Carla Buzasi speaks with Ella Hudson, head of research at WGSN, about why and what this will mean for us in the future. From technology’s limitations and the importance of emotional connections to the need for intentional technology use, they explore how ‘digital minimalism’ is becoming mainstream. Tune in to discover the impact of technology on youth, the importance of community spaces, and the fut...
May 06, 2025•32 min
In this episode of Lives of Tomorrow, WGSN’s CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies. They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industry, and the rise of resale markets. From the impact of marketing during economic volatility to balancing globalisation and localism, learn how to understa...
Apr 22, 2025•27 min
Gen AI is nothing new; it’s just a natural continuation of the historical practices of cultural mixing and preservation. This is the argument from Martin Puchner, Harvard professor and award-winning author. In this episode, Carla Buzasi, WGSN’s CEO, and Martin discuss the evolution of culture in the context of Gen AI and digital advancements. Listen to learn about the emotional responses to Gen AI, the implications for copyright and artistic integrity, and how tech influences access to culture...
Apr 08, 2025•27 min
What can business leaders learn from stepping onto the conductor’s podium? In this episode, Carla Buzasi, WGSN’s CEO, and Peter Hanke, classical conductor, Oxford University lecturer and coach for executives explore the surprising links between music and the evolving future of leadership. Peter reveals how wielding the conductor’s baton teaches leaders to inspire talent, navigate power dynamics, and foster deep connections among younger generations seeking purpose over hierarchy. Tune into this ...
Mar 25, 2025•32 min
Want to shop sustainably but your budget is holding you back? In this episode, Carla Buzasi, WGSN’s CEO and Petko Tashev, co-founder of The Home of Sustainable Things delve into the ‘Say-Do Gap’ where consumers express concern for the environment but act differently due to the cost-of-living crisis. Reframing consumption, they discuss innovative solutions to waste management, the role of creatives in driving sustainable practices and the future of homeware in a circular economy. Hear Petko’s ins...
Mar 11, 2025•24 min
What makes Gen Zs in APAC unique and what drives them? In this episode, WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how this market values local and regional cultures, evolves spending habits, and redefines living and working. Amid a rapidly changing economic environment, they discuss how this group cautiously navigates consumption while shifting towards experiential luxury with new modes of spirituality. Join them to discover Western influences on this ...
Feb 25, 2025•31 min
What does wellness mean to you? Does how you look matter more than how you feel? In this episode, we’ll uncover ways to care for body and mind in today’s fast-paced world. Joining WGSN’s CEO Carla Buzasi in this episode is Co-founder of Pillar Wellbeing, Harry Jameson. Discover his journey from elite coaching to co-founding a game-changing brand that dives into the future of wellbeing with personalised, holistic health and wellness strategies. If you want to live better, listen in on how to achi...
Feb 11, 2025•21 min
Social media is changing at a rapid pace, and brands need to keep up. In this episode of Lives of Tomorrow, we explore how platforms adapt to new policies and regulations, and what these changes mean for creators, users, and the industry as a whole. We discuss the future of TikTok and Meta’s shifting moderation policies on Facebook and Instagram, along with its implications on the social media landscape. WGSN’s CEO, Carla Buzasi, and Director of WGSN Insight and social media trend forecaster, Jo...
Jan 28, 2025•32 min
You’ve probably already heard how realistic an AI-created podcast can sound, so what else is in store for us when AI makes an even bigger impact in journalism? Our own AI-personalised 9 o’clock news show? Get the inside scoop from Carla Busazi, CEO of WGSN, and David Caswell, founder of StoryFlow, an innovation consultancy focused on AI workflows in news production. Having worked with AI for the BBC and co-authored ‘AI in Journalism Futures’ from Open Society Foundations with Shuwei Fang, David ...
Jan 14, 2025•28 min
It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries? Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Laziness. Discover more trends WGSN forecasts for the coming year. Join Carla Buzasi, CEO of WGSN with ...
Jan 07, 2025•31 min
2024 ended up being the year when WGSN’s CEO Carla Buzasi returned to the office, started wearing heels, stopped using her air fryer, and paid for her coffee with the palm of her hand. She’s done with the boring life and got out of people’s way to watch them do brilliant things. In this special episode, our Lives of Tomorrow podcast producer Akeem Nicol gets Carla to answer instead of asking questions, including those about WGSN’s biggest successes and challenges and why she has asked people to ...
Dec 23, 2024•20 min
How do you teach adults to play? Play isn’t just for kids. It’s proven to ease stress, boost happiness, and inspire creative problem-solving. So, why aren’t we doing it more? In this episode of Lives of Tomorrow, we explore what play means to us, and how we can use play to boost work performance, increase wellbeing, and set fire to our imaginations. WGSN CEO Carla Buzasi learns from Emma Worrollo, Founder of the Playful Den, a collective that supports people unleashing the power of play, recentl...
Dec 10, 2024•28 min
Every day, we rely on data to simplify our lives, from our biometrics to our digital wallets. But how safe are we? What does the future hold for data privacy and ethics? In this episode, WGSN CEO Carla Buzasi discusses digital empowerment with StJohn (Singe) Deakins, founder and CEO of DataSapien, a company revolutionising personal data control with Zero-Shared Data technology. He shares his deep expertise in marketing and loyalty, having led digital transformation in CitizenMe and British Airwa...
Nov 26, 2024•26 min
Are we seeking more realistic and complex narratives from the too simplistic storylines of superhero blockbusters? Even as Hollywood’s pull remains, the entertainment landscape is evolving with an increased global appetite for non-English content from different regions. Join Natacia Lim, WGSN’s Consumer Researcher, and WGSN CEO Carla Buzasi in this episode of Lives of Tomorrow on Southeast Asian film and TV, as well as superhero fatigue and the rise in multistreaming platforms. We look at how cu...
Nov 12, 2024•25 min
Are we going backwards? The Regression Generation is a new label given to Gen Z and Alphas who are coming of age while regressing in society in terms of social and educational skills. Unlike previous generations, they are battling crises of confidence, education, and finances as a result of the pandemic, geopolitical tensions and an increasingly online world. Carla Buzasi, CEO of WGSN discusses with Elizabeth Tan, WGSN’s Senior Culture Strategist about the challenges they face, including lonelin...
Oct 29, 2024•27 min
Design has the power to transform our lives and help us figure out where we come from, where we belong and where we hope to go. That is the message from Creative Director, Liam Maher. Leading the design team at the Danish shoe brand ECCO, Liam has just released his new book ‘Menswhere: A Lost History of the Militant Guild of Rural Tailors’ which is a series of interviews with men’s designers. In this episode of Lives of Tomorrow, Liam shares with Carla Buzasi, CEO of WGSN his wealth of experienc...
Oct 15, 2024•26 min
In this episode of Lives of Tomorrow, we learn about Southeast Asia’s top beauty trends from Thailand, Indonesia, the Philippines, and Vietnam. WGSN CEO Carla Buzasi sits with APAC Beauty Strategist Christine Chua to understand behavioural changes towards ageing and skincare in Southeast Asia. Christine delves into the rise in anti-ageing discourse on TikTok and an upsurge among young people valuing skincare over makeup. Carla discovers what’s driving the demand for niche perfumes such as milk a...
Oct 01, 2024•20 min
In this episode, we learn about macro trends impacting how young people live their lives. We hear why Gen Z are spending more time at home, having less sex and focusing on more digital-first connections. WGSN CEO Carla Buzasi speaks to Senior Strategist for WGSN Insight Allyson Rees about her research into this macro trend, what led to this behavioural shift, and what the future holds. Four years after the pandemic, some young consumers still prefer staying home to going out or engaging in night...
Sep 17, 2024•23 min
Who is modest fashion for? Where is it mainstreaming and how is it changing the fashion industry? In this episode of Lives of Tomorrow, we debunk the myths associated with modest fashion, tracing its history right through to the latest trends. WGSN CEO Carla Buzasi speaks with Linda Anggrea, CEO of ButtonScarves, a premium Indonesian fashion and lifestyle brand specialising in headscarves and modest wear for modern women. Passionate about style, Linda shares her strategies in mainstreaming expre...
Sep 03, 2024•26 min
India’s middle class is the class of the moment. In this episode, we find out more about how the rising salaries of the middle class in India will impact businesses in the region. Senior Insight Strategist for APAC Rohini Wahi shares her expertise in retail, marketing, and lifestyle based on consumer behaviour in Asia. WGSN CEO Carla Buzasi finds out from Rohini why the income pyramid has inverted and how the middle class in India will be the largest group by 2030. People in India have shifted a...
Aug 20, 2024•26 min
With children growing up online and much faster than previous generations, what does this mean and how will it impact our lives of tomorrow? How important are generational markers like ‘Millennials’ or ‘Boomers’ and do they mean much to you? Accelerated tech and trend cycles are confusing our view of traditional generational groups at an unprecedented rate. In this episode of Lives of Tomorrow, WGSN Insight Senior Strategist Cassandra Napoli reviews future generations with our CEO Carla Buzasi a...
Aug 06, 2024•28 min
The right music makes the food taste better in a restaurant. And the color of the glass influences how good you think the wine tastes. Our senses, smell, and touch, for example, are key in the evolution of marketing products. In this episode, WGSN CEO Carla Buzasi hears about the future of marketing with Scott King, director of multisensory branding and marketing specialist at Full Fathom. Scott talks about experiences working with companies such as Samsung, Bentley, and Coca-Cola, gives real ex...
Jul 23, 2024•27 min
In this episode, WGSN CEO Carla Buzasi teams up with Jon Takao, Content Director of our freshly launched Sports & Outdoor. This new platform expands our apparel and footwear under our Active category and drives into more granular forecasts on equipment and gear for bikes, outdoor, snow, water, and fitness. Listen to learn about WGSN’s latest Sports & Outdoor and hear Jon’s journey to heading up our specialist trend forecasting tool.
Jul 09, 2024•24 min
Sinéad Burke, CEO and founder of Tilting The Lens, an accessibility consultancy firm joins WGSN CEO Carla Buzasi to discuss the future of inclusivity in fashion. Sinéad describes herself as a little person, she is 3”5 and has achondroplasia. Since her teens, she’s been on a mission to work towards change and inclusivity for disabled people. Sinead is an author and disability activist who entered the fashion industry to promote inclusivity. Carla finds out from Sinead just how inclusive fashion i...
Jun 25, 2024•27 min
Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, we take a deep dive into the Direct-to-Avatar (D2A) economy. At WGSN we define D2A as a new retail model, similar to direct-to-consumer, that allows brands to sidestep supply chains and sell clothes that don't exist IRL WGSN CEO and host Carla Buzasi speaks to Samantha G Wolfe, founder of PitchFWD – a consulting firm tha...
Jun 11, 2024•21 min
What are the most important things for brands to consider when looking into the future? In this episode, we share WGSN insights into all the things you should roll out to ensure your business is future-proof. Cultural Strategist and Foresight Lead at WGSN Martina Rocca tells WGSN CEO Carla Buzasi some of the key ways companies can prepare for unexpected risks and identify growth opportunities before competitors on this episode of Lives of Tomorrow. Martina explains how WGSN works with foresight ...
May 29, 2024•21 min
