How Gen Z is Redefining Consumer Trends in APAC
Feb 25, 2025•31 min
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Episode description
What makes Gen Zs in APAC unique and what drives them?
In this episode, WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how this market values local and regional cultures, evolves spending habits, and redefines living and working.
Amid a rapidly changing economic environment, they discuss how this group cautiously navigates consumption while shifting towards experiential luxury with new modes of spirituality. Join them to discover Western influences on this group such as happiness as a key performance indicator and emerging APAC consumer trends impacting global markets.
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