The Impact of Tariffs on Consumer Behaviour and Business Strategies
Apr 22, 2025•27 min
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Episode description
In this episode of Lives of Tomorrow, WGSN’s CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies.
They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industry, and the rise of resale markets. From the impact of marketing during economic volatility to balancing globalisation and localism, learn how to understand consumer emotions and adapt business models to navigate complex changes.
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