Europe's B2B SaaS Sales Podcast - podcast cover

Europe's B2B SaaS Sales Podcast

Unique x SalesPlaybookpodcasters.spotify.com
B2B SaaS Sales is still an emerging domain in Europe. European salespeople and their leaders share actionable initiatives, best practices and insights on how you can source and close more deals faster and become a better sales professional. For more free resources please visit - https://www.unique.ch/ to increase sales with winning moments in every customer conversation - https://thesalesplaybook.io/ on coaching committed B2B startups to exceed their sales goals
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Episodes

#148 Wieso Konsistenz & Kultur König sind im Sales & mehr mit Lukas Götting & Robin Engelbrecht, Salescircle Podcast Hosts

Lukas Götting & Robin Engelbrecht haben 60+ Sales Expert:innen interviewed in Ihrem Sales Circle Podcast. Hier sind 5 “Nuggets” aus unserem Dialog im Europe’s B2B SaaS Sales Podcast. 1️⃣ Konsistenz ist König #1 “Attitude kannst Du nicht fixen”. Nur wer beständig ist und bleibt wird früher oder später erfolgreich. Dies gilt auch für eine hohe Eigeninitiative, beständig besser zu werden. 2️⃣ Kultur ist König #2 Lukas & Robin haben viel in die Team-Kultur investiert. Bis heute gibt es morge...

Feb 04, 202330 min

#147 How to answer tenders the right way with Patrick Dalvinck, Co-Founder & CEO of Sequesto

I personally hate tenders / RfPs / RfIs, with a passion. Because they often lead nowhere if you are out of control. Patrick interviewed 200+ companies on that after experiencing similar pain over 20+ years, which is why he co-founded Sequesto. Here is a great 5 point tender checklist that emerged from our podcast: 1️⃣ Can I even win? Many tenders are written for your competitors and already pre-decided. (Why) Did you (not) know about a tender before receiving a request. 2️⃣ Would this contribute...

Feb 02, 202333 min

#146 How to take ownership of your sales career & not burn out with Nadja Komnenic, 2x Head of Sales, led sales@lemlist 1->10M+ ARR

Nadja helped lemlist scale 1->10M+ ARR quickly as 1st sales hire. Taking ownership of her career was a game changer for her. Nadja Komnenic grew up in Serbia, where sales is not a respected career path. Here are the 5 key take aways from Nadja’s sales journey on our podcast: 1️⃣ Don’t wait for others to make you successful This allowed her to move quickly in a hyper-growth company. Instead, she learnt sales from podcasts, interviews, blogs etc. Nadja did not wait for Guillaume Moubeche for gu...

Dec 23, 202233 min

#145 How CRMs stop at Closed/Won with Raphael Gindrat, Co-Founder Bestmile

Raphael is "playing host" for a dialogue on Manuel's perspective on "RevOps" with a focus on Customer Success & subscription management to discuss How CRMs stop at Closed/Won and do not cover Customer Success For what "jobs to be done" Hubspot "vs" Salesforce make sense How to reflect multi-year subscription contracts with one-time revenue components in your systems Why maintaining multiple systems for marketing, sales, customer success & finance is messy How an ideal solution to go "bey...

Dec 22, 202248 min

#144 “Vertrieb spielt sich fast immer gleich ab(?)” mit Patrick Utz, Coach & Salestrainer, patrickutz.com

#144 “Vertrieb spielt sich fast immer gleich ab(?)” mit Patrick Utz, Coach & Salestrainer “Vertrieb spielt sich fast immer gleich ab”. Inwiefern dies wirklich so ist durfte ich mit Patrick Utz besprechen. 👉 Hier sind 5 Top 1% Sales Nuggets von unserem Europe’s B2B SaaS Sales Podcast diskutiert 1️⃣ Geschäftsführer:innen sind “tolle natürliche SDRs” Auch als Geschäftsleitungsmitglied bei Campari hat Patrick konsistent “Türen geöffnet” für die Firma, auch um glaubwürdig gegenüber dem eigenen V...

Dec 22, 202235 min

#141 How to build a great remote-first sales organization with Dave Howe, VP of Sales at Osso VR

Dave started as Sales no. 1 with Osso VR around 4 years ago. Now, they employ more than 215 people remotely. No offices. Dave learned what it needs to build a strong connection between team members so that the fluctuation is not going through the roof and he shares those tactical learnings in this episode. Obviously, they are also using VR for that. Listen in and learn how.

Nov 17, 202232 min

#140 Top 1% Tactical Sales Nuggets with John Barrows, Founder of JBarrows Sales Training

The fragmented B2B SaaS SDR/AE/CSM model slows down learning. Promoting SDRs too fast might be setting them up to fail. John Barrows is a Top 0.001% Sales Legend “door-to-door printer full-cycle sales graduate”, playing the infinite game and enjoying the journey. 👉 Here are 5 Top 1% Tactical Sales Nuggets from him on our Europe’s B2B SaaS Sales Podcast (1st comment). 1️⃣ Get commitment for a “follow-up on the follow-up” When asked for a follow-up email, commit indeed. Send 5-7 bullets on priori...

Nov 10, 202235 min

#139 How to react to a prospects who really wants to see a demo with Yoav Susz, VP Global Revenue at Contractbook

We know that people only care about themselves. As a salesperson, you should listen a lot more than you talk. The ability to be in silence is one of the most difficult and valuable skills you can develop as a salesperson. And listening is not easy. We talk about what is needed to really develop that muscle, and how you can answer to some of the most difficult objections. Have fun and happy learning.

Sep 07, 202231 min

#136 How to hyper-personalize your sales approach with Daniel Recher, now Chief Commercial Officer, vVARDIS Professional

Sales is about people. BtoB is BtoI. Every sales process is business to individual and much of what matters are the people you are talking to. Who they are, what they are interested in, and how they react. You need to adjust your approach and your talking to the individual. That is what Daniel and Patrick talk about in this episode. For a lot of tactical advice, tune in and learn

Aug 17, 202229 min

#135 Money is not the answer to sales hiring with Maximilian Karpf, Founder of FM Sales

Money is not the answer to sales hiring. Embrace consistency & focus. Enter Maximilian Karpf. 👉 Here are 5 insights from him on how to qualify more & better with Max Karpf on our Europe’s B2B SaaS Sales Podcast (1st comment). 1️⃣ Never miss 1:1s with your team It is so important to stay close to your sales reps. Therefore also pick up the phone, make some cold calls. This way, you retain empathy & respect for your team & customers. 2️⃣ Doing “everything sales” alone is hard, but...

Jul 04, 202232 min

#132 Nobody Regrets Qualifying Out with Andy Whyte, Founder of MEDDICC

Nobody Regrets Qualifying Out. But so few people do it enough. Andy Whyte has a few thoughts here on value, stakeholders & process. 👉 Here are 5 Insights from him on how to qualify more & better with Andy Whyte on our Europe’s B2B SaaS Sales Podcast (1st comment). 1️⃣ Focus on value instead of your pipeline. Very few sales people qualify “hard” enough. They focus primarily on if they can add a deal to their pipeline. Instead focus on if you, your company & your offering adds enough ...

May 30, 202239 min

#130 How to make pricing a game changer with Jeffrey Tjiok, Director at Simon-Kucher

Pricing is part science, part art. And huge for profitability. Jeffrey Tjiok worked with 25+ B2B Tech companies, many of them VC-backed unicorns. 👉 Here are 5 Insights from him on how to make pricing a game changer for you with Jeffrey Tjiok on our Europe’s B2B SaaS Sales Podcast (1st comment). 1️⃣ Master your pricing toolbox to defend value Many startups immediately rush into discounting. Instead find out WHY the offered price seems too high. Then offer value-add, low-cost items sequentially i...

May 20, 202229 min

#129 How to scale 0-100(!)M ARR quickly with Martin Giese, Coach & Advisor & Investor

Martin Giese is a B2B Startup Sales legend that interviewed many hypergrowth scaleups such as Personio , SAP Hybris , LeanIX & many more for "Fast Forward: Accelerating B2B sales for startups". 👉 Here are 3 Insights from him on how to scale 0-100(!) million ARR quickly on our Europe’s B2B SaaS Sales Podcast (1st comment) 1️⃣ Increase your prices with confidence Go to your pricing page and increase prices by 20%. You could charge (way) more without losing deals. Most startups don’t price agg...

May 17, 202237 min

#128 Why to write & sell like you speak normally with Jan Mundorf, AE@Pleo & Tech Sales Ambassador

Jan’s getting job offers for 3x the money he is making today - rejecting them all. Because he’s prioritising People, Product & Personal Development before money (now). 👉 Here are 3 Insights from him on our Europe’s B2B SaaS Sales Podcast (1st comment) 1️⃣ Write like you speak Jan validates his outreach with his growth manager, reading it on a mobile phone & more. Then being relentless about A/B testing if the system is running reasonably well. And never forget: Write like you speak, kee...

May 13, 202231 min

#127 How to close the biggest deal of your career with Jamal Reimer, Founder of Mega Deal Secrets

“Run-rate selling” sucks. The constant pressure, pace & pain of potentially not hitting quota. Jamal Reimer went from missing quota to closing 8-figure deals repeatably. Here’s how: 👉 Here are 3 Insights on how to (>)10x the size of your biggest deal from having a true enterprise sales legend on our Europe’s B2B SaaS Sales Podcast: 1️⃣ Dig a well before you’re thirsty Provide tons of value to executives and key opinion leaders BEFORE you need their help. Jamal shared valuable industry in...

May 12, 202226 min

#126 (6th German episode) Unlocking the mystery of being authentic and the difference of that aspect in services and product sales with Martin Mühlbach, Head of Sales & Marketing at ITARICON

Telling somebody "to be authentic" does not mean much at first. Because authenticity is relative to the person you are telling to be so. Martin and I unlock what it means in the context of selling. Because what we actually want to say is that some traits are important in sales (be honest, direct, speak about problems, say no to business that has no positive long term effects) and that those traits should come naturally to salespeople. What do you think?

May 10, 202229 min

#125 How to deal with rejection & build resilience as an SDR with Bisho Chamssuddin, SDR Coach

Bisho Chamssuddin went “from molecular biology to sales”, thriving in face-to-face sales. He is OK with rejection & resilience, but not unrealistic goals for SDRs without getting external support. Here are 3 Insights on how to build a predictable demand generation process after getting a lot of sales coaching from our dialogue in our Europe’s B2B SaaS Sales Podcast: 1️⃣ Rejection requires resilience The rejection he experienced was “unreal” in terms of having 200+ “outreaches” per day. And g...

May 08, 202229 min

#124 How to do AI Startup sales with close to zero industry knowledge with Christian Fontius, Co-Founder & Co-CEO Turbit

Christian Fontius studied business, but learnt 0 about B2B Sales there. So he went “learning by doing” as StackFuel’s 1st business employee (shout out to Leo Marose) Here are 3 Insights on how he’s bringing innovation with AI to a traditional market (wind industry) from our dialogue in our Europe’s B2B SaaS Sales Podcast: 1️⃣ Sales is Service & Stories Detach from the outcome & embrace a service mindset. Give your buyer’s champion a nice story to tell internally. If this does not work ou...

May 03, 202220 min

#121 Wie Marketing & Verkauf gemeinsam eine top Customer Journey sicherstellen mit Marvin Karis, Teamlead Sales & Market Development Echobot

Marvin Karis hat die Verkaufsstrukturen bei Echobot mitaufgebaut. Bisher haben alle 40+ Verkäufern “Full-Stack” gearbeitet (Lead Gen + Closing). Im Rahmen der Internationalisierung evaluiert Echobot nun den Split BDR/AE/x. Hier sind 3 Insights aus unserem Dialog im Europe’s B2B SaaS Sales Podcast: 1️⃣ Je besser Produkt & Strukturen, desto einfacher der Verkauf Der angehende Split BDR / Account Executive ist ermöglicht durch ein einfacher zu verkaufendes Produkt. Weiterhin hilft dem Team ein ...

Apr 19, 202227 min
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