Fresh Ears - podcast cover

Fresh Ears

Fresh Air Productionwww.freshairproduction.co.uk

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.

You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 

Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team

You can find out more about all our podcasts here

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Episodes

How to create compelling branded content, with the BBC

This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling. We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio See omnystudio.com/liste...

Dec 17, 202434 minSeason 6Ep. 6

How Well Is Your Podcast Actually Doing? With Bumper

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself. To find out more about how Fresh Air can help you create a podcast for your...

Nov 22, 202441 minSeason 6Ep. 5

Why Podcasts Work For Luxury Brands, with T Brand Studio

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Ai...

Nov 08, 202435 minSeason 6Ep. 4

Acast, Ads & Podcast Creativity, with Lizzy Pollott

Lizzy Pollott, Acast's Chief Communications and Brand Officer, sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. Together they discuss how brands can work with podcasting on a commercial basis and the value Acast can deliver to enable this. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through au...

Oct 24, 202438 minSeason 6Ep. 3

How Brands Can Earn Their Own Attention, with Steve Pratt

This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and building your own audience is the way forward. All this and a chat about recent audio news, in addition to a podcast recommendation from Steve himself. To find out more about how Fresh Air can help you c...

Oct 10, 202431 minSeason 6Ep. 2

How You Can Speak to Your Podcast, with Say It Now

Fresh Ears is going fortnightly! Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam sit down with Zoe Bruton, Commercial Director at Say It Now, who are bringing voice-response to podcasts. Together, they explore how voice AI is giving consumers the ability to interact with an ad via their smart speaker, reducing the cognitive load, and creating a seamless, interactive exchange without interrupting their listening. We also discuss recent audio news, and there's a podcast reco...

Sep 26, 202429 minSeason 6Ep. 1

Media360 2024: Dan Geneen from the British Heart Foundation

Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information....

Sep 19, 202419 minSeason 5Ep. 8

Media360 2024: Zoe Harris from On The Beach

Zoe Harris is the Chief Customer Officer for On The Beach. She sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to discuss the bold risks they took during the pandemic and how they've built the brand since. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Sep 12, 202414 minSeason 5Ep. 7

Media360 2024: Clare Chapman from EssenceMediacomX

Clare Chapman is the CEO of EssenceMediaacomX. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to explore how they encourage their clients to be innovative, balancing risk with a brand’s core message and mission. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Jul 23, 202414 minSeason 5Ep. 6

Introducing Fresh Air Media

Introducing our newest baby. Our Director of Content, Michaela Hallam and Director of Marketing, Richard Blake sat down to talk through Fresh Air’s newest offering, Fresh Air Media. For years, we’ve helped build your brand’s own audio with podcasts, and now we are helping you to build your brand through audio. From building a brand's audio strategy, to launching your own show, to running bespoke creative audio campaigns and partnerships with other shows - we think podcasting is only just getting...

Jul 18, 202430 minSeason 5Ep. 5

Media360 2024: Susanne Nowak from Mondelez

Susanne Nowak is the Senior Brand Manager at Mondelez. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to talk about using stark insights to create meaningful work that brings awareness to the issues that matter in society. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Jul 17, 202416 minSeason 5Ep. 4

Media360 2024: Helen Saul from Shelter

Helen Saul is the Head of marketing at Shelter. She joined Fresh Air Production's Director of Content, Michaela Hallam at Media 360 in Brighton to talk about disrupting people’s experiences to incite meaningful and much-needed conversations on the matters that matter. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Jun 27, 202415 minSeason 5Ep. 3

Media360 2024: Alice Tendler from OVO

At Media 360 in Brighton, Director of Brand & Marketing at OVO, Alice Tendler joined Fresh Air Production's Director of Content Michaela Hallam to talk about her attitude towards risk, tech innovation and blurring the boundaries of media and creative at OVO. All whilst encouraging people to go green with their energy consumption. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information....

Jun 25, 20249 minSeason 5Ep. 2

Media360 2024: Sam McAllister Special

For ten years Sam McAlister was the interviews producer on BBC 2’s flagship news programme Newsnight, securing head-to-head pieces with Silicon Valley CEOs, world leaders and Hollywood stars. A former barrister, she turned to journalism after a successful career in criminal law and has since negotiated with everyone from Buckingham Palace to the White House, Facebook to Tesla. Sam is now a Visiting Senior Fellow in Practice at LSE Law School, where she teaches negotiation. Working in a largely u...

Jun 13, 202420 minSeason 5Ep. 1

Using Podcasting To Create Extraordinary Content with IRESS

One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and encourage listeners to get passionate. At its core, Upfront shows how creative you can be when creating a podcast. From music to host, artwork, content approach and promotion, Upfront has redefined the realms of financial service podcasting. Fresh Air Foun...

Aug 24, 202343 minSeason 4Ep. 15

Media 360 Mini-Series: BT's Simon White

In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market. Simon also talks through and shares the results of BT's recent campaign with The News Agents podcast and the insights they learned. This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairprod...

Aug 08, 202311 minSeason 4Ep. 14

Media 360 Mini-Series: Direct Line Group's Sam Taylor

Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line. Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them. This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for p...

Jul 27, 202311 minSeason 4Ep. 13

Media 360 Mini-Series: Channel 4's Jennifer Carey

Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano. Michaela Hallam - Fresh Air's Director of Content - has a long history of creating audio identities for TV channels, so was keen to find out how the brand team go about capturing the spirit of C4 across all their audience touchpoints. This episode is part of our media 360 series, re...

Jun 29, 202314 minSeason 4Ep. 12

Media360 Mini-Series: Starcom's Nadine Young

Nadine Young leads Starcom as CEO, an agency that focuses on building momentum and delivering meaningful growth for it's clients. Before Starcom, Nadine held leadership roles in the industry, including Mindshare and Vizeum during a nine-year period in New York. Nadine and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat about how the advertising industry has evolved, the importance of audio in branding and how talent is the key to successful campaigns. Thi...

Jun 16, 202310 minSeason 4Ep. 11

Inside the Industry, Live at the Podcast Show 2023

Fresh Air were delighted to spend two days at The Podcast Show, an annual highlight of the podcasting community, along with 6,000 attendees in The Design Centre in Angel, London. Assistant Producer Clara Kavanagh chatted with a whole host of delegates and exhibitors to talk all about the booming business of podcasting. Take a listen to hear the perspectives from: David Terris (Head of Radio at Sky News), Anouszka Tate (Producer of Happy Place with Fearne Cotton), Rebecca Newson (Publicist at Car...

Jun 09, 202332 minSeason 4Ep. 10

Media360 Mini-Series: Rightmove's Matt Bushby

Matt Bushby is the CMO of Rightmove, and previously the UK Marketing Director for Just Eat, so he know a fair amount about the power of audio in brand marketing. Matt and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat through the role that audio can play in building a brand's presence across multiple media. They also discussed his vision for the future of Rightmove as an entertainment brand, with a titillating 'Watch this Space' regarding their tone of v...

Jun 01, 202312 minSeason 4Ep. 9

Media 360 Mini-Series: Sky Media's Liam Dolan

Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates. They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with. This episode is part of our Media 360 series. Follow Fresh Ears to hear in...

May 30, 202316 minSeason 4Ep. 8

Media 360 Mini-Series: Yorkshire Tea's Dom Dwight

Marketing Director at Yorkshire Tea, Dom Dwight, chatted to Michaela Hallam - Fresh Air's Director of Content - to discuss what defines his brand's tone of voice. Dom talks about how content is either useful or entertaining, and why they usually choose the latter. They also discuss about the Yorkshire Tea's brand voice and how they fill it with warmth, authenticity and quirkiness, consistently across all their platforms. This episode is part of our Media 360, follow Fresh Ears to hear insights f...

May 25, 202312 minSeason 4Ep. 7

Media360 Mini-Series: Campaign's Gideon Spanier & Maisie McCabe

Gideon Spanier, Editor-in-Chief at Campaign, and Maisie McCabe, UK Editor at Campaign, joined our Head of Content Michaela Hallam at Media 360 to discuss their reflections and highlights of the two-day event. One of the key takeaways from Media 360 was trust, they delve into its importance and the habits people form around each media channel. Their conversations also covered how audio is different from other channels and its value as a media opportunity. This episode is part of our Media 360, fo...

May 23, 202333 minSeason 4Ep. 6

Insights from the Ad Industry, at Campaign’s Media360

As partners with PodPod and Campaign, we headed down to sunny Brighton for the 20th anniversary of Media 360 - the ultimate gathering of leading brands, agencies and media minds all working together to innovate and shape the future of media. In this special episode, we've picked out some of the highlights from the insightful sessions like the creative process behind ASDA's Elf Christmas ad, the importance of trust in brands like Boots and the value in responding to your audience, like Guinness d...

May 19, 202328 minSeason 4Ep. 5

Unearthing The Success Of Season 2 with Royal Botanic Gardens, Kew

One of the most exciting parts of creating a podcast with our clients is when it changes the listener’s perceptions of their brand. Amongst our favourites is ‘Unearthed’ – the series we make for The Royal Botanic Gardens, Kew. The first series of Unearthed explored how Kew’s scientists have helped solve crimes from curry-based murders to international trafficking. Series two was subtitled ‘Journeys into the Future of Food’ which looks at how we feed ourselves in a world of climate change and red...

Apr 26, 202340 minSeason 4Ep. 4

Why Podcasts Are Better For Us. With Kinda Studios

We have teamed up with Kinda Studios - a specialist team who apply neuroscience research to creative projects - to enlighten us on the relationships between podcasts and our listener’s brains and how brands can make use of audio most effectively. In the final of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda Studios, to explore how podcasts tap into our everyday rituals in a way that doesn’t disrupt them, but complemen...

Apr 11, 202317 minSeason 4Ep. 3

Why Our Brains Are Coded For Podcasts. With Kinda Studios.

We’ve been working with Kinda Studios to delve into the neuroscience of how our brains, understand and react to podcasts and why they're so powerful. In the second of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, to explore the neuroscience of memory. They discuss how our brains have evolved to store information through stories, not facts and the ‘neuro-ballet’ of dopamine and oxytocin when listening to a great story...

Apr 04, 202317 minSeason 4Ep. 2

The Power of Long Form Audio. With Kinda Studios.

Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort. In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, about how podcasts create a strong relationship between...

Mar 28, 202315 minSeason 4Ep. 1

Cutting out the jargon, with IUCN

Investing For Ocean Impact sees Dorothée Herr – manager of the IUCN’s Blue Natural Capital Financing Facility – explore the reasons to invest in the ocean by talking to leading experts, global policymakers, and investment movers and shakers. The podcast also dives into real life, from seaweed farms to marine protected areas, and shows how these are projects that investors can indeed get behind. It was crucial that a series dealing with such a detailed topic didn’t veer off into jargon and shopta...

Aug 11, 202225 minSeason 3Ep. 11
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