Insights from the Ad Industry, at Campaign’s Media360

As partners with PodPod and Campaign, we headed down to sunny Brighton for the 20th anniversary of Media 360 - the ultimate gathering of leading brands, agencies and media minds all working together to innovate and shape the future of media.

In this special episode, we've picked out some of the highlights from the insightful sessions like the creative process behind ASDA's Elf Christmas ad, the importance of trust in brands like Boots and the value in responding to your audience, like Guinness did during the pandemic.

Across the coming weeks we will be releasing mini episodes where our very own Head of Content, Michaela Hallam, had conversations with brand marketing leaders about their experiences, especially when using audio. 

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