Maybe one of your goals is to have an unlimited-income business model. Perhaps you’ve even been drawn into some of the overnight success stories trending online now. What if I told you there is a better way to create your dream lifestyle AND to do it in the easiest way possible? In this episode, I’m sharing my experience of how to build a successful online business step by step. I've personally built what would be considered a very successful online business with multiple revenue streams, so I k...
Apr 01, 2024•15 min
Most of us live our lives often unaware that the tension we are experiencing in our lives means that it's time to reinvent ourselves. Maybe you’ve found yourself in moments of discontent: scrolling social media, mindlessly eating, procrastinating. It could be a signal that it’s your moment to reinvent. So what if you want to change, but feel stuck in your day to day? Maybe you're living a life based on decisions you made long ago. Those decisions may not reflect who you are currently or want to ...
Mar 18, 2024•15 min
If you’ve considered creating an online course to build a life of freedom and fulfillment with digital income, you’re in good company. The online course market is estimated to generate a billion dollars of revenue daily . Despite the booming industry, many courses fail to make their mark, so they don’t sell. They get lost in a sea of content, unable to reach the people who would benefit from hearing it the most. In this episode, I’m sharing the lessons and strategies on how to create, launch, se...
Mar 04, 2024•19 min
If you’ve ever been told you are “too sensitive” or felt overwhelmed by the energy in the world around you, then this episode is for you because I’m going to share how your sensitivity could be your greatest superpower! As highly sensitive people, we just tend to feel things more deeply. We also process information more thoroughly and react more to external stimuli. This sensitivity holds incredible power. The depth of feeling, the intensity of empathy, and our sharp awareness that comes with be...
Feb 19, 2024•15 min
Are you a local business owner, or even an online business owner, who's been running around developing collaborations and partnerships, and wondering, is it worth it? Is this worth my time? Am I doing it the right way? Is there something that I'm missing that could make it work better? If so, today's podcast is really going to help you. I have helped many business owners like you. When I had my own local brick-and-mortar chain, there was no social media. So if I wanted things to happen quickly, ...
Dec 26, 2023•22 min
As I'm recording this, a cultural phenomenon is happening in the pop culture world. Travis Kelce and Taylor Swift are rumored to be dating- and it’s taken over the internet. I'm sure you've seen all of the memes and all of the stories. If you haven't, it probably means you're taking a break from social media right now, because it's everywhere. So why am I bringing this up on an AI-driven marketing podcast? Well, the reason is because it has financial, cultural, and business implications that mig...
Dec 11, 2023•26 min
A lot of people have been asking the question: Is AI really going to make that big of a difference? This is a pretty understandable question to ask, but the answer is a resounding yes. To quote the hockey legend, Wayne Gretzky, “Skate where the puck is going to be, not where it's been.” So today, we're going to talk about why we should be going all in on AI and why it's more than a trending topic. Are you interested in the AI revolution in marketing? Check out our free training at makemoresalesw...
Nov 27, 2023•19 min
Pop quiz: Is it better to compete on price or quality? If you said quality- you are correct. And I love this market position. When you compete on quality and on being the best in your industry or category, you can raise your prices and become more profitable. And you tend to serve the best clients because the best clients want the best service. And I'm going to propose that when you're selling that way, it's all about having a collaborative sales process- an educated, collaborative, connected, e...
Nov 13, 2023•28 min
For most of our existence as humans, fear has been a great thing. It's part of how our brains are wired to operate and has kept us safe for so many hundreds of years. But when entrepreneurs have to make really tough decisions, a lot of times fear comes into that decision-making process in a way that isn't beneficial. Fear can be packaged up in a lot of different ways- as ego, pride, inaction, or procrastination. There are so many ways in which it shows up, and sometimes it's hard to identify wha...
Oct 30, 2023•21 min
Growing a company as an entrepreneur is a lot like climbing a mountain. You know that the view from the mountaintop is going to be awesome, but when you're climbing that mountain, you encounter a rock in the road. And you get to decide, what am I going to do with this rock? Am I going to climb over it? Am I going to let it stop me? So in today's episode, I want to talk to you about how to be flexible when we're growing a business. When we get to the point where we're encountering this rock in th...
Oct 16, 2023•20 min
If your sales aren't where you want them to be question is, why? And you might be assuming, well, my marketing agency is sending me bad leads. Or maybe it's just that we're not following up enough, or I've had a lot of front desk turnover. Those are all good reasons why sales might not be where you want them to be. But what if it's as simple as the offer? A lot of times, that's what we find is the actual offer is the reason why sales isn't where the business owner wants it to be. And if you've b...
Oct 02, 2023•19 min
What if you could turn a seemingly inactive list of people who have opted not to reply to you into a goldmine for your business? Many people assume that if they didn't buy the first time you made an offer, they're not interested. And I have to tell you, that if I knew then what I know now, about sales follow-up, I wouldn't even be recording this video, I would be sitting on a beach somewhere sipping a cocktail and watching my kids play in the ocean. So today, I want to share the power of this in...
Sep 18, 2023•16 min
Have you ever watched a video and just felt an immediate connection to what you were viewing? Maybe you saw a video of a local gym or spa, and thought “Wow, I would totally go there!” Today, I want to share the magical blend of video and AI, especially for local health and wellness businesses. Video is such a powerhouse in the digital realm and when combined with AI, it can dramatically increase bookings, show rates, and even boost membership retention. So, tune in, because I think this is going...
Sep 04, 2023•14 min
For so many of us, we are bombarded all day, every day with all the things that we should be doing. How many carbs we should be eating, how many grams of protein we should be having based on the amount that we're working out, the sports that our kids should be in; the list goes on. And it can be very overwhelming. I've been canceling subscriptions that I don't need to worry about, as the world just gets busier and busier. And the demands on us just have been increasing at an exponential rate sin...
Aug 21, 2023•16 min
I have a question for you. How many times in the last month or even in the last week have you heard that AI is coming for our jobs, and that soon, machines and algorithms will make human workers obsolete? It's a fear that's echoed in countless headlines and reports. But is it really as grim as it sounds? In today's episode, I'm going to share with you my observations on the real impact on AI and workplaces. Because the truth is, it's not about machines stealing our jobs, but it's about machines,...
Aug 14, 2023•11 min
Today, we're addressing a topic that often gets pushed to the sidelines. Have you ever stopped to question the accuracy of the data that you're getting back from AI tools? Or have you just trusted it because, well, it's AI? In this rapidly evolving AI world, it's so critical that we're not just implementing AI and using chat GPT, but we're doing it responsibly, because it's up to us to shape the future of AI when it comes to how we use it in sales and marketing. So, I want everybody listening to...
Aug 07, 2023•14 min
Welcome to another exciting episode of the AI-Driven Marketing Podcast. Today, I’ll guide you through the fascinating and sometimes mind boggling world of artificial intelligence. What if I told you that there was a form of intelligence that can learn at an unimaginable scale, outperforming the human brain at speed and efficiency, and has the ability to predict answers with an uncanny ability? Well, it's not fiction anymore. This form of intelligence is very much part of our world every single d...
Jul 31, 2023•15 min
What is the difference between a website and a sales funnel? Do you need both in your digital arsenal? Which one is even better for your business? These are questions that business owners ask themselves everyday. And if you are looking for the answer - it’s that the rules of today, when it comes to marketing, don't apply tomorrow. This can frustrate people who are used to things remaining the same. They like consistency and predictability, and at the same time, want to keep up with technological...
Jul 24, 2023•18 min
Today I'm going to challenge an assumption that is the cornerstone of so many marketing practices that I'm seeing online. And this assumption, if left unchecked, could be obstructing your impact, stifling the growth of your organization, and more tragically, muffling the call of your mission. So imagine, there's this myth circling, and it's causing organizations to undercut their potential and generate online content that just kind of dies when people read it. And as I'm looking at more and more...
Jul 10, 2023•16 min
Communication is one of the most important skills in life. It is essential to effectively convey ideas, thoughts, and feelings both within an organization and beyond. Good communication can help build relationships, solve problems, gain trust from others, and lead to better outcomes. Today, I was joined by communications expert Carrie Fox, Founder and CEO of Mission Partners. Carrie and I spoke about: - Why communication is a hard skill - How the personal communications skills of a leader of an ...
Jul 03, 2023•20 min
Welcome to a special episode of our newly renamed show, the Mission -Driven Marketing podcast. You might be wondering why the change? Well, there's a few key reasons and they all tie back to who we are, what we do, and most importantly, who we serve. So whether you are a marketer and entrepreneur, a nonprofit or higher education leader, or simply somebody who wants to make a positive impact, this podcast is for you. Let's drive forward your mission together. If you've been loving the podcast, wo...
Jun 26, 2023•4 min
Time to debunk a myth that's been floating around for way too long. It's this idea that if you create something valuable, be it a service, a product, or initiative, your audience will somehow discover it on their own and beat a path to your door. Unfortunately, that's just not how it works. Especially not in the fast paced, saturated marketplaces we find ourselves in today, as business owners and CEOs. In my consulting work, I've been privileged enough to help social change companies, educationa...
Jun 19, 2023•19 min
Adversity and hardships are a part of life. Whether it's personal struggles we go through, or the challenges that come with taking on something new, there is value in facing and overcoming them. As the wise words of Maya Angelou have so famously stated, "You may not control all the events that happen to you, but you can decide not to be reduced by them." No matter how hard life gets, it's important to remember that hardships can help us grow. They provide us with an opportunity to learn and deve...
Jun 12, 2023•28 min
In today's episode, we're diving into the fascinating and increasingly important topic of ethics and marketing. As business owners and marketers, it is our responsibility to ensure that our marketing practices align with our values and social responsibility. In fact, I would propose that the general marketplace is burnt out from getting offers from people who don't prioritize ethics. And in doing so, we're going to stand out from the crowd and create sustainable growth in our company, while maki...
Jun 05, 2023•20 min
What if attempting to tackle every single marketing avenue is actually sabotaging your business's success, rather than propelling it forward? Today, we're diving into the world of multi-channel marketing to debunk a common myth: that utilizing every marketing channel is always the best strategy for every business. I find that many marketing teams are doing all the things because they feel pressure to. And while multi-channel marketing can be a powerful way to reach a broader audience, it is not ...
May 29, 2023•20 min
AI (Artificial Intelligence) and EI (Emotional Intelligence) are two terms that have become increasingly popular in recent years. AI is the ability of machines to interpret data, learn from it, and make decisions without direct human input. Emotional intelligence is the capacity for a person to recognize, understand, and manage their own emotions as well as the emotions of those around them. When discussing AI and EI, it’s important to note that they are two separate concepts, but they can work ...
May 22, 2023•15 min
The health of women entrepreneurs is often put on the backburner, as they strive to achieve success in their professional lives. But what if prioritizing your own health and wellness was the key to achieving greater success? In this podcast episode, I chatted with Maraya Brown, Certified Nurse Midwife. Maraya and I spoke about: - The absolute life changing moment that made her leave her Fortune 50 corporate career to serve women - Her advice for women who haven’t been able to prioritize their he...
May 15, 2023•28 min
When it comes to evaluating the success of a marketing campaign, it is so important to prioritize data over feelings. Yet, this is really difficult for many established organizations and quickly growing entrepreneurs. You might think of this as a problem that businesses in the beginning stages tend to have, but based on my experience, it is an issue at all stages of business. Because here's the truth: emotions can be really powerful. We've all experienced that in our lives. And it can lead us do...
May 08, 2023•21 min
Are you an entrepreneur feeling overwhelmed and stressed? If so, you're not alone. Many entrepreneurs struggle to find balance in their lives. But what if there was a way to manage stress effectively and improve your overall well being? In this podcast, we'll explore the power of breath work for entrepreneurs looking to reduce stress levels and promote inner peace with our guest, Francesca Sipma, Founder & CEO of Mastry Inc. In this episode, Francesca shared what: - Made her go from a succes...
May 01, 2023•27 min
Hiring the right person for your company is crucial. It can mean the difference between success and failure, growth and stagnation, and job satisfaction or dissatisfaction. Finding the perfect employee who fits your company’s culture, values, and goals means a lot of hard work and dedication to finding someone with the right skill set for the position. It also means understanding the importance of creating an open and inviting environment that encourages diversity and inclusion. In this podcast,...
Apr 24, 2023•28 min
