Facts over Feelings: The Power of Data-Driven Decision Making in Business
Episode description
When it comes to evaluating the success of a marketing campaign, it is so important to prioritize data over feelings.
Yet, this is really difficult for many established organizations and quickly growing entrepreneurs.
You might think of this as a problem that businesses in the beginning stages tend to have, but based on my experience, it is an issue at all stages of business.
Because here's the truth: emotions can be really powerful. We've all experienced that in our lives. And it can lead us down the wrong path.
We need to rely on cold, hard facts, and objective data to make more informed decisions. And that really means taking a good look at metrics that maybe we're not used to looking at, like conversion rates, engagement levels, click through rates. And by doing so we can identify what's working and what's not, and adjust our strategies accordingly.
So that's what I will be sharing with you today in this episode. Stick with me if this is something that you know, you want to get better at!
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