EPISODE 169 | Guest: Alejandra Ramirez, founder of Ready Cultures Many organizations mistake communications tactics for a cohesive strategy. They focus on pushing out messages without a clear vision of the behavior they want to influence or the business objectives they aim to achieve. This approach often leads to disconnected efforts, confused employees and a failure to build a strong, unified corporate culture. We explore how to move beyond simple message delivery to create a truly strategic in...
Jun 24, 2025•32 min•Ep. 169
EPISODE 168 | Debbie DeWitt, marketing communications manager for Visix This episode takes a deep dive into the impactful world of digital signage content specifically tailored for coworking environments. From optimizing space management and fostering community to providing valuable resources and promoting internal services, you'll uncover a wealth of actionable strategies. Learn how thoughtfully designed visual communications can transform shared workspaces into dynamic, engaging and highly fun...
Jun 10, 2025•31 min•Ep. 168
EPISODE 167 | Guest: Sean Matthews, president and CEO of Visix Get an exciting preview of what to expect at InfoComm 2025 in Orlando, Florida. You'll get an inside look at the new digital signage products and solutions being unveiled at the show. But it's not just about the tech – Visix booth 3543 will also offer a unique and cool visitor experience. Celebrating our 45th anniversary, the booth will feature a fun, nostalgic '80s theme with lots of giveaways, inviting attendees to explore our late...
May 27, 2025•17 min•Ep. 167
EPISODE 166 | Guest: Trey Hicks, COO & CSO of Visix, Inc. This episode delves into the increasing popularity and key benefits of BrightSign media players in the digital signage landscape. Discover why these "purple boxes" have become a go-to hardware solution for a wide range of applications, offering robust and dependable content playback with a long lifespan. We cover the unique advantages BrightSign players offer and how they integrate with AxisTV Signage Suite, giving users more choice w...
May 13, 2025•24 min•Ep. 166
EPISODE 165 | Guests: Jon Rappoport, founder and director of Rapid Fig, and Jennifer King, deputy director at Rapid Fig We delve into the concept of cultivated communication and its importance in today's fast-paced world. Our guests explore the idea that great communicators aren't born but rather developed through strategy and practice. They discuss the need to move beyond simply sharing information and focus on generating receptivity and offering a clear path forward. The conversation highlight...
Apr 29, 2025•35 min•Ep. 165
EPISODE 164 In a world saturated with audiovisual stimuli, this episode dives into the growing issue of digital overload. We explore the psychological effects of constant connectivity, from phantom vibrations to cognitive fatigue, and examine how this impacts our ability to focus and engage. Understanding the challenges audiences face is the first step towards more effective communication. Moving beyond simply acknowledging the problem, we provide practical advice for those working in digital co...
Apr 15, 2025•29 min•Ep. 164
EPISODE 163 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we explore how to create content that not only looks good but also effectively conveys messages across various platforms, from intranets and social media to digital signage. We discuss the challenges designers face and examine practical strategies for overcoming these hurdles. Listen to get actionable tips and resources for creating impactful digital content and internal communications, focusing on cl...
Apr 01, 2025•30 min•Ep. 163
EPISODE 162 | Guest: Bryan Peck, VP of sales and marketing for Mazévo Explore the fascinating journey of room scheduling and event management, from its humble beginnings with pen and paper to the sophisticated software solutions available today. We delve into the pivotal role of technology in streamlining these processes and how customers’ needs continue to drive innovation in this space. It’s all about efficiency and understanding how to get the most from the tools available. Hear about browser...
Mar 18, 2025•33 min•Ep. 162
EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level. Explore how to create co...
Mar 04, 2025•43 min•Ep. 161
EPISODE 160 | Guest: Brian Galante, founder and owner of Dimension PR Dive into the exciting innovations and trends at Integrated Systems Europe 2025. AI was a big theme, and we explore how it’s transforming the AV landscape, moving beyond theoretical applications to practical uses like automating everyday tasks, enhancing content creation, and even optimizing space utilization. We look at advancements in DVLED technology, with its increasing flexibility and scalability for creating larger and m...
Feb 18, 2025•27 min•Ep. 160
EPISODE 159 | Guest: Andres Avalos, chief product officer for OfficeSpace Software The hybrid work model has become a permanent fixture in the modern workplace, but are you truly equipped to harness its full potential? In this episode, we delve into the critical components of a successful hybrid strategy, exploring the intersection of technology, strategic planning and evolving employee expectations. We also examine how forward-thinking organizations are adapting to this new paradigm and buildin...
Feb 04, 2025•34 min•Ep. 159
EPISODE 158 | Debbie DeWitt, marketing communications manager for Visix As we step into 2025, internal communication professionals face new challenges and opportunities. From prioritizing manager and frontline communications to addressing information overload, the landscape continues to evolve. Join us as we break down the latest insights and strategies to help internal communicators navigate the year ahead. We explore key trends like streamlining communication channels, embracing new mediums, a...
Jan 21, 2025•30 min•Ep. 158
EPISODE 157 | Guest: Ellyce Kelly, professional services consultant for Visix Digital signage is a powerful tool for promoting health and wellness in the workplace, encouraging positive changes that benefit both your employees and the organization as a whole. Not only does it demonstrate that management genuinely cares about its people, but it also boosts morale, strengthens company culture, and helps attract and retain top talent. By displaying engaging, relevant content and campaigns, you can ...
Jan 07, 2025•27 min•Ep. 157
EPISODE 156 | Content Planning for the New Year Derek DeWitt, communications specialist for Visix Whether you’ve already started mapping out your content strategy or are still looking for inspiration, this episode is packed with actionable advice on creating a comprehensive content strategy and turning that vision into a practical content plan. From defining goals and identifying stakeholders to understanding your audience and crafting content calendars, we break it all down into manageable step...
Dec 24, 2024•19 min•Ep. 156
EPISODE 155 | Guest: Debbie DeWitt, marketing communications manager for Visix Agile work is reshaping how organizations approach productivity, collaboration and workplace flexibility. By focusing on outcomes and empowering individuals, modern work practices can transform traditional structures into adaptable, efficient models for success. In this episode, we break down some next-gen workplace terminology, talk about the history of agile and how it’s evolved, and give you practical advice to ado...
Dec 10, 2024•19 min•Ep. 155
EPISODE 154 | Guest: Debbie DeWitt, marketing communications manager for Visix Get ready to spread some holiday cheer on screen! In this episode, we’re diving into the magic of holidays content for digital signs and how planning ahead can make your campaigns not just easy, but truly impactful. From eye-catching campaigns and fun contests to fundraisers and kudos, there’s so much more you can do than just share a single holiday message. Listen to discover creative ways to celebrate the season, at...
Nov 26, 2024•29 min•Ep. 154
EPISODE 153 | Guest: Jill Perardi, senior director of professional services for Visix Info kiosks let you put a wealth of information on a single screen, allowing users to search and explore on their own terms – enhancing both convenience and engagement. Plus, they can help organizations make a big impact without a big budget. In this episode, we discuss the versatility of these tools across industries, from guiding visitors to engaging customers to celebrating achievements, and how interactive ...
Nov 12, 2024•24 min•Ep. 153
EPISODE 152 | Guest: Ellyce Kelly, professional services consultant for Visix Optimizing the student experience is a core goal of every educational institution, whether it’s a college campus, a community college, a high school or an entire K-12 district. Digital signage can improve your student communications for higher engagement with them – as well as faculty, staff and visitors – but only if you have good content. In this episode, we’ll give you an overview of the benefits of digital signage ...
Oct 29, 2024•39 min•Ep. 152
EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications B2B sales often involve big-ticket items. But big-ticket doesn’t always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider , so we understand the benefits and challenges that that entails. In this episode, Andrew Brown walks us through some of the practical, actionable advice from his ...
Oct 15, 2024•39 min•Ep. 151
EPISODE 150 | Guest: Sean Matthews, president and CEO of Visix Sustainability matters. It matters to your employees, customers, shareholders and partners. It can affect your brand reputation, the health of your workforce and community, and of course, the environment at large. Most of all, it can have a huge impact on your bottom line. So how can facility managers start to make a difference? We continue our discussion of why sustainability matters, give you six tips on how to get started and cast...
Oct 01, 2024•29 min•Ep. 150
EPISODE 149 | Guest: Debbie DeWitt, marketing communications manager for Visix With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there’s growing acknowledgment of the benefits that in-person collaboration brings to fostering innovation and maintaining a cohesive company culture – something that’s often missed in remote settings. In this episode, we explore how to optimize your workplace to create a more welcoming environment for onsite staff, enhance empl...
Sep 17, 2024•40 min•Ep. 149
EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid offices that offer flexible spaces. It can play a key role in improving productivity and employee satisfaction, and help to encourage people to come back to your facility. In this episode, we’ll discuss the fundamentals of this new kind of wayfinding that businesses are using to he...
Sep 03, 2024•22 min•Ep. 148
EPISODE 147 | Allison Cohen, director of strategic partnerships at Tango Hybrid workplaces aren’t new, but they’re definitely evolving. In this episode, we dive into how data-driven reservation and occupancy systems are revolutionizing the hybrid workplace. Discover how these innovative solutions are not only making office spaces more efficient and cost-effective, but also creating a more engaging environment that attracts employees back to the office. We explore real-world examples, discuss the...
Aug 20, 2024•31 min•Ep. 147
EPISODE 146 | Derek DeWitt, communications specialist for Visix Gen Z makes up 32% of the world’s population, and they have unique perspectives on technology, culture and communication, being the first true digital natives. They are expected to overtake baby boomers in the workforce this year, and any business looking to attract and retain this talented bunch will have to adapt or perish. Gen Z is pushing us to be more honest, more equitable and more innovative in our communications. In this epi...
Aug 06, 2024•32 min•Ep. 146
EPISODE 145 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types have been using digital signs for internal communications for years . But with the rise of more complex data sources, IoT, AI, AR and other technologies, corporate communicators are finding new and innovative ways to reach and engage their audiences. In this episode, we do some future forecasting with Jason Cain, looking at what corporate digital signage managers and content creators are doing...
Jul 23, 2024•32 min•Ep. 145
EPISODE 144 | Guest: Ellyce Kelly, professional services consultant for Visix Community can mean different things to different people. It can be a local neighborhood, a corporate culture, a campus student group or a network of peers. And the definition of community is changing as participation grows in more online platforms, channels and causes that may overlap or even conflict with traditional IRL connections. No matter whether you’re trying to keep at-home and in-office employees feeling unite...
Jul 09, 2024•39 min•Ep. 144
EPISODE 143 | Guest: Brian Galante, founder and owner of Dimension PR If you didn’t make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian Galante shares his insights on the rapid development of AI in content creation, the push for sustainable solutions and the future of hybrid meeting spaces with USBC connectivity. Discover how these technological innovations are shaping the pro AV industry and what they mean for the future. Hear about some major themes and new t...
Jun 25, 2024•21 min•Ep. 143
EPISODE 142 | Guest: Maliha Aqeel, global chair of IABC, founder and CEO of The Ideas Collective As a digital signage manager, you might not have had any formal training in the systems and methodology used by communication pros, but that doesn’t mean you can’t access that vast knowledgebase. The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share and apply the world’s best communicat...
Jun 11, 2024•33 min•Ep. 142
EPISODE 141 | Guest, Sean Matthews, president & CEO of Visix InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and thousands of new products and technologies on display. Whether you’re a manufacturer, integrator or end user, InfoComm 2024 is the place to be. Listen to this episode for a quick preview of what Visix will be showing in booth C8135 at the Las Vegas Convention Center, June 12-14. Not only wil...
May 28, 2024•16 min•Ep. 141
EPISODE 140 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage isn’t PowerPoint – it’s an enterprise business system. If you’ve invested in a content management system to inform and engage your audience, you need to know what it’s capable of, how it integrates with your existing systems, and how best to use it to achieve your goals. In this episode, we discuss why a software training subscription is a critical part of launching a successful digital signage strate...
May 14, 2024•25 min•Ep. 140