Newsroom Strategies for Creating Content that Resonates
Episode description
EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content
Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level.
Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age.
- Learn how to apply newsroom ideas and techniques to your content strategy.
- Discover the three most valuable questions to ask when crafting a story.
- Understand the power of leveraging owned media to gain earned media coverage.
- Get strategies for utilizing video content and social media algorithms to maximize reach.
- Recognize the importance of calls to action, ROI tracking and analytics to ensure your content delivers measurable results.
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Learn more about how to humanize your content at Lucie Content HERE