How to link to podcast apps from your podcast's website
Make it easier for your listeners to follow your podcast in their favorite podcast app, such as Apple Podcasts, Spotify, YouTube, Metacast, etc.
Table of Contents
Why link to podcast apps from your website?
If your podcast has a website (as every podcast should!), it's a good idea to link to all podcast apps that your listeners may be using, such as Apple Podcasts, Spotify, Pocket Casts and others.
Instead of making your listeners search for your podcast, you can make their lives easier by giving them a link to follow your podcast in their favorite podcast app.
How to link to other podcast apps on your site
Nathan Gathright has put together a list of podcast apps and their URL structures as well as podcast app badges that you can use to construct links to podcast apps.
Most independent podcast apps like Pocket Casts, Overcast, and Metacast use Apple's iTunes ID to make linking easier.
Once you submit your podcast to Apple Podcasts, it will be assigned a unique iTunes ID. You can find it in the Apple Podcasts URL for your podcast. E.g., the 10 digits (1649447583) in the URL below is the Apple iTunes ID:
https://podcasts.apple.com/us/podcast/metacast-behind-the-scenes/id1649447583
Using Nathan's list, you can easily create links to all podcast apps that support iTunes IDs.
For example, you can link to your podcast on Metacast by creating a URL like this (replace the numbers with your podcast's iTunes ID):
https://metacast.app/itunes/1649447583
Steps to link to a podcast app
- Download app icons or badges from the Podcast Badges repository
- Generate URLs using URL patterns in the Podcast Platform Links repository
- Add links to your site, e.g.
<a href="https://podcasts.apple.com/podcast/id1649447583"
><img src="img/apple-light.svg"
/></a>Link to Metacast
As Metacast grows in popularity, linking to Metacast helps your listeners start listening to your podcasts in seconds. They can also access transcripts, chapters, and summaries that make listening more effective and enjoyable.
A link on your site also helps people discover the app. If you're a Metacast user, help us spread the word!
To use the Metacast logo or a "Listen on Metacast" badge on your site, download it in the SVG or PNG formats from our brand page.
Feel free to also link back without a logo, like the horror podcasts network Legion Podcasts did on their site. Just make sure the spelling is correct — it's Metacast or ((metacast)) (not MetaCast!)
