What Google’s Latest Update Really Means for Small Publishers

This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts.

They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic.

They also share their side hustle wins and struggles and dissect a few weird niche sites.

Links & Resources

Google Core Update is done - https://www.seroundtable.com/google-march-2025-core-update-done-39142.html

Observations from the update - https://www.searchenginejournal.com/googles-march-core-update-early-observations-from-initial-rollout/542795/

Google's AI search - https://www.bloomberg.com/news/features/2025-03-24/google-s-ai-search-overhaul-racing-chatgpt-for-the-web-s-future

Jared's calculator website - https://x.com/jaredbauman/status/1904935880525046059

Music Map - https://www.music-map.com/

Coffee Copycat - https://coffeecopycat.com/

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