In this episode of the Niche Pursuits podcast, Dominik Sobe shares how he built HelpKit, a SaaS platform that turns Notion into a powerful help center. Dominik dives into his journey from a self-taught developer to scaling his business to over 400 customers and $10K in monthly recurring revenue. He shares invaluable marketing strategies, pricing insights, and lessons learned along the way, offering practical advice for anyone looking to launch or grow their own SaaS product. Don't miss this inte...
Jul 02, 2025•1 hr 3 min
In this episode of the Niche Pursuits podcast, Tyler Bishop shares his expert insights on the future of digital advertising, focusing on the decline of third-party cookies and the rise of first-party data. Tyler explains how publishers can leverage their own audience data to increase ad revenue and gain more control over their monetization strategies. This conversation dives deep into the evolving ad model, with actionable advice for publishers looking to thrive in an increasingly competitive di...
Jun 25, 2025•1 hr 1 min
In this episode of the Niche Pursuits podcast, LaShonda Brown, founder of Bootstrap Biz Advice, shares how she built a six-figure business with a small but engaged community. From growing her YouTube channel to forming strategic brand partnerships with platforms like Canva and Flowdesk, LaShonda reveals the strategies that helped her succeed. She also dives into the details of her membership program, offering valuable tips for content creators and entrepreneurs looking to bootstrap their busines...
Jun 18, 2025•46 min
In this episode of the Niche Pursuits podcast, Ryan Atkinson, founder of Spacebar Visuals, shares his journey of growing his video marketing agency into a six-figure business in just two years. He reveals how outbound outreach, a simple tech stack, and a strong focus on B2B software companies helped him land high-value clients and scale quickly. Ryan also explains into the strategies and tools behind his success, including cold email sequences, LinkedIn outreach, and more. If you're an entrepren...
Jun 11, 2025•49 min
In this episode, Jay Clouse breaks down how he built an $830K/year creator business with a lean team and a hyper-focused community strategy. He shares why he only offers annual memberships, how he maintains a 66% renewal rate, and the systems behind his weekly content engine. If you’ve figured out how to drive traffic but aren’t sure how to monetize it, this is a must-watch. Jay’s insights will change how you think about community and recurring revenue. ** Podcast Sponsor - Ezoic Ready to join a...
Jun 04, 2025•49 min
In this episode, Forrest Baumhover shares the inspiring story of how he rebuilt his personal finance website after it was hit hard by Google’s Helpful Content Update. From ranking for just 16 keywords at its lowest point to earning over $10,000 per month, Forrest reveals the strategies he used—including leveraging a faceless YouTube channel—to recover and grow. If you’re facing SEO challenges or algorithm setbacks, this episode is packed with valuable insights and motivation. ** Podcast Sponsor ...
May 30, 2025•51 min
In this episode of the Niche Pursuits podcast, Mike Hoffmann of Vendingpreneurs shares his journey from a traditional W-2 job to building a successful vending machine business. He reveals how he scaled his operation to over 100 machines. Mike then goes into the nuts and bolts of finding profitable locations, selecting the right machines, and managing inventory. Whether you're looking for a side hustle or a full-time business, he offers valuable insights into the world of vending and passive inco...
May 21, 2025•55 min
In this week's Niche Pursuits interview with Chris Hutchins, host of All the Hacks, we learn about his journey of building a successful personal brand through podcasting, affiliate marketing, and content creation. Chris shares insights on how he grew his podcast to 21,000 downloads in the first week and built a loyal audience of 10,000+ listeners. He also discusses the challenges of monetizing a podcast, experimenting with new revenue streams, and balancing personal interests with business growt...
May 14, 2025•1 hr 1 min
In this week's Niche Pursuits podcast interview with Nick Huber, founder of Sweaty Startup, Jared and Nick dive into his approach to building wealth through simple, "boring" businesses. Nick shares practical advice on how focusing on everyday, unsexy industries can lead to massive financial success, often outperforming trendy startups. He also discusses his 10-minute drill for evaluating business ideas, the importance of scaling with the right team, and why building a personal brand has fueled h...
May 07, 2025•42 min
In this week's episode, Jared Bauman and Bart van der Meer explore the unique strategies behind successful digital PR campaigns and the role they play in driving organic SEO traffic. Bart explains how his team leverages original data to create compelling content that attracts backlinks from high-authority sources like journalists, universities, and government websites. He also shares insights into the tools and techniques that can help businesses, regardless of size, scale their PR efforts effec...
Apr 30, 2025•50 min
In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week’s biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial. They also explore new data around AI Overviews and how they’re impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brought in 35% of his site traffic last week, and Thomas debates whether to post AI content to his establis...
Apr 25, 2025•1 hr 6 min
In this week's episode of Niche Pursuits podcast, Brad Wayland shares the story of launching a high-end farming course with Joel Salatin, one of the world’s most famous pasture farmers. Despite high hopes, the course struggled to gain traction, but Brad’s persistence and strategic changes led to major growth. From expanding content to leveraging paid ads and YouTube, Brad discusses the steps that turned the project into a million-dollar success. Don't miss this conversation to learn valuable les...
Apr 23, 2025•1 hr 2 min
In this week’s Niche Pursuits News Podcast, Spencer and Jared dive into some huge stories you don’t want to miss! They break down Meta's antitrust trial and the FTC's attempt to force Meta to sell Instagram and WhatsApp. What’s really at stake for Meta and the future of social media? They also cover Google’s $6.6 billion lawsuit in the EU over search advertising dominance, and a surprising study showing AI still only drives 0.1% of web traffic—what does this mean for your SEO strategy? Finally, ...
Apr 18, 2025•1 hr 3 min
In this episode, Jon Gillham of Originality.ai breaks down how content optimization is evolving in 2025 and why traditional SEO tools may no longer be enough. We discuss the risks of over-optimization, the limitations of scoring systems, and the growing importance of information gain. Jon shares how his team uses AI to evaluate content differently—focusing on originality, depth, and true value over checklists and keyword counts. Whether you're a content creator, publisher, or SEO, this episode o...
Apr 16, 2025•49 min
In this week’s episode of Niche Pursuits News, Jared and Thomas discuss the recent Bloomberg article highlighting the fallout from Google’s Creator Summit. Despite promises made by Google to help small publishers recover from the Helpful Content Update, little has changed, and many creators are still struggling with plummeting traffic. Jared and Thomas also cover TikTok’s uncertain future, as it faces a 75-day deadline extension to find a buyer, and the impact on advertisers. The hosts also expl...
Apr 11, 2025•1 hr
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Ben Addy, a digital strategist and content creator who built a 500K-follower Instagram account—then scaled his success by launching over 30 niche sub-accounts. Ben is known for his smart, systemized approach to social media growth, using hyper-targeted content and tailored monetization strategies. He shares how he monetizes every corner of his audience by tailoring different revenue strategies to match each sub-account’s ...
Apr 09, 2025•58 min
This week on the Niche Pursuits News Podcast, Jared Bauman and Thomas Smith dive deep into the complicated relationship between Reddit and Google, discuss warnings from Google about scaled content, and have a heated debate over whether AI is all hype. Plus, they share updates on their side hustles and wrap things up with a couple of truly weird—but fascinating—niche websites. Links & Resources Reddit and Google Search too closely tied together - https://finance.yahoo.com/news/reddits-success...
Apr 04, 2025•1 hr 4 min
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jamie Rawsthorne, co-founder of the viral Zach and Jay Show turned YouTube growth strategist, to unpack his wild journey from creating YouTube stunts with his college buddy to consulting with some of the biggest entrepreneurs online today. Jamie shares how he went from losing thousands each month to building one of the UK's fastest-growing channels, then made the gutsy decision to walk away at the peak of success. Now, he...
Apr 02, 2025•51 min
This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles and dissect a few weird niche sites. Links & Resources Google Core Update is done - https://www.serou...
Mar 28, 2025•1 hr 5 min
What does it take to grow a thriving newsletter with 60,000+ engaged readers all while working full-time as a CFO? CJ Gustafson, from Mostly Metrics, is on this week’s episode of the Niche Pursuits Podcast to share how he built a highly profitable brand on the side. In this episode, he delivers a masterclass in newsletter growth, monetization, and the power of niche content. This is a conversation packed with actionable insights and behind-the-scenes stories, and CJ reveals how he turned a once-...
Mar 26, 2025•52 min
This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles and dissect a few weird niche sites. If you're looking to stay ahead in SEO, content creation, and AI-dri...
Mar 21, 2025•1 hr 5 min
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Joe Davies, the co-founder of Fat Joe, an agency that specializes in providing premium backlinks and content for agencies. Joe shares his journey from the early days of SEO to growing Fat Joe into a successful business. He talks about everything from productization, outsourcing, and scaling a service-based business, and how he earns $12 million a year in revenue with a team of just 15. Ready to join a niche publishing mas...
Mar 19, 2025•52 min
Welcome back to another episode of the Niche Pursuits News Podcast! This week Jared and Thomas talk about Google's March 2025 Core Update, news that AI search engines struggle with proper citation, and the DOJ's push to break up Google's monopoly. When it comes to Side Hustle Shenanigans, Thomas reveals a viral Facebook page strategy that netted 22,000+ likes for just $200. Lastly, they share some weird niche websites including a secret gaming site and a vintage toaster business. Let's dive into...
Mar 14, 2025•1 hr 4 min
In today’s fast-paced digital world, innovation often comes from unexpected places. One example is Rexon Wong, a high school student who has already made a name for himself as a tech entrepreneur. In this interview on the Niche Pursuits podcast, Rexon shares the story of how he created his app, Text Behind Image, in just three hours and successfully launched it to thousands of users. Let’s break down the journey, the strategy behind his success, and what others can learn from his experience. Rea...
Mar 12, 2025•53 min
On this week's episode of the Niche Pursuits News, Spencer and Jared cover Google's expansion of AI Overviews with Gemini 2.0, Google's roll out of AI Mode, people's dissatisfaction with Google, and DeepSeek’s AI model. When it comes to their Shiny Object Shenanigans, Spencer shares his Facebook Bonus earnings while Jared reports on his Pinterest-driven food site and a downturn in his Amazon Influencer revenue. They wrap up with two successful niche sites which prove that simple, engaging tools ...
Mar 07, 2025•55 min
Mariah Magazine is an SEO consultant and educator who has built her business around making SEO accessible to online business owners. Her journey from a frustrated 22-year-old to a successful SEO expert highlights the power of self-awareness, personal branding, and the role of YouTube in growing a business. Mariah made $120,000 this year with her SEO consulting and education business, where she does the opposite of what most business coaches tell you to do: she gives a lot away for free. She earn...
Mar 05, 2025•56 min
This week on Niche Pursuits News, hosts Jared Bauman and Thomas Smith cover a packed lineup of topics, from a fascinating study on AI search engines to a major lawsuit against Google, and fresh insights on the online business marketplace. Plus, they share updates on their own side hustles and dive into this week's weird niche discoveries. Let's break it down. AI search engines citing sources - https://www.searchenginejournal.com/ai-search-engines-often-cite-third-party-content-study-finds/540692...
Feb 28, 2025•1 hr 4 min
Shannon Houchin’s journey into the peach-selling business wasn’t exactly predictable. Trained as a librarian and a journalist, she had spent years doing in-depth research and even worked in corporate financial research. But when personal hardships struck—including her father’s illness and a divorce—Shannon sought something more tangible and meaningful. That’s when an old friend introduced her to the world of roadside peach stands. Though skeptical at first, Shannon took the plunge, traveling to ...
Feb 26, 2025•51 min
Welcome back to another episode of the Niche Pursuits Podcast! Today Spencer Haws and guest host Thomas Smith discuss the latest in SEO volatility, YouTube growth strategies, and niche website opportunities. They delve into the possibility of a March Google core update, WordPress’ new 100-year domain registration, and YouTube’s new Shorts boosting feature. They also share updates on their side hustles, including Amazon Influencer earnings and YouTube monetization strategies before exploring a fe...
Feb 21, 2025•1 hr 3 min
The world of content websites has changed dramatically over the past few years, and Paul Thomas has been at the forefront of these shifts. With over 25 years of experience in building and selling websites, Paul has successfully pivoted from traditional content-based sites to a subscription model. His first subscription site, launched in 2018, now earns over $100k a year and attracts nearly 5 million visitors annually. His second site, launched two years ago, is on track to generate $30k to $40k ...
Feb 18, 2025•57 min
