Episode description

Today's Making Coffee Podcast episode is a continuation of the theme of coffee pickers and their role in quality.

In the previous episode I shared my surprisingly difficult experience trying to source red ripe coffee cherry. It was surprisingly difficult to pay the farmers more for a different quality than they were used to picking because of the established system, a system that developed over decades as a response to chronically low coffee prices.

It's important for me to share this with you because I don’t believe enough of us who enjoy drinking coffee realize how fragile our coffee supply is. Coffee is such a staple in our daily lives that I believe we simultaneously revere it for making our mornings more enjoyable and take it for granted.

For example, many businesses offer free coffee, free coffee refills or free coffee with food. If you look around hotels, restaurants and gatherings you can often find more than 1 “FREE Coffee” sign.

We expect that there will always be coffee. It seems so abundant that there is a real disconnect between the effort it takes to get that cup into our hands and what we are willing to pay for that work. Many of us would be turned off by a $5 cup of coffee but have also likely paid $15 to $20 for a glass of wine. Additionally, it's a lot less common to expect free wine.

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