Episode description

I’m writing this from a hotel in the small town of Ataco, El Salvador. I’ve been away from home for 21 days out what will eventually be 120.

It’s currently coffee harvest time in Central America this is the time of the year when I am traveling the most seeing clients at their mills and designing fermentation lots. 

This is an interesting industry because of the amount of travel required by many parties along the chain (farmers, producers, exporter, importers, roasters and cafes). All of these entities are usually located in different countries with different languages, time zones, cultures and customs. These far apart business need to work together and the best way to have a smooth business is to have strong relationships. The best way I can think of to have strong relationships is to travel and sit with each other face to face and get to know the other's culture.

Unfortunately flying is a huge contributor of carbon emissions.

I’ve struggled with the paradox since I started traveling heavily in 2014.

At home, I am committed to reducing my environmental impact, I don’t have a car, I buy bulk foods in my own reusable containers, I compost all my food waste, Ive reduced my meat consumptions and I’ve stopped purchasing new clothes. Yet the amount of flying I do every year eclipses all the other efforts.

Previous years I spent November to March alternating one week in Central America and one week at home. Sometimes even seeing 3 clients in 1 month and only being home for a handful of days.

In addition to the environmental strain, there was a personal strain as well. That pace was difficult because It kept me constantly on the move and in airports, I was never home long enough to feel refreshed. 

There was a moment I felt like I might need to quit working in coffee because the travel was too demanding.

To reduce my travel, this year I’m trying something different. Instead of going back and forth between Central America and the United States, I will stay in Central America all 4 months. My flying is dramatically reduced but not eliminated. Having such a dramatic carbon footprint is not in alignment with how I live the rest of my life, so I’m still working on how to reconcile that.

Join me for today’s episode for more on this paradox and a harvest update.