Episode description
Episode description
Today on the Take on Board podcast I’m speaking with Cary Hatch about “Why your Board Should Feature a Marketing Executive” and the opportunity to expand beyond traditional board candidates to include reputation experts to guide and mitigate corporate reputation blunders.
Cary is on the boards of Greater Washington Board of Trade, Washington Housing Conservancy Board, Whitman Walker Foundation Board, American Association of Advertising Agencies (4As) and is Chair of the Mid-Atlantic Board of Governors.
Cary was formerly on the boards of University System of Maryland Foundation, International Women’s Forum (DC), American Advertising Federation (DC), Leadership Greater Washington.
Cary Hatch is a branding and reputation management subject matter expert advising multi-billion-dollar B2B and consumer-facing businesses. Cary has led transformational initiatives and reputation advancement for public and privately held brands in domestic and global business environments. She also brings governance experience through her positions on association and non-profit boards, including advocacy and strategic leadership roles.
Links and Resources
CMO Confidential - Mike Linton
Deloitte's Board Ready Program
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